Channel Loyalty Report 2025

The Indian B2B channel partner loyalty market, now valued at INR 25,400 crore and growing at a CAGR of 14%, continues to evolve as businesses embrace technology, sustainability, and personalized engagement to drive growth.

The Channel Loyalty Report 2025 provides in-depth insights to help brands adapt, innovate, and thrive in this rapidly changing landscape:

1. -The Digital Shift: 94% of channel partners now prefer mobile-based redemption platforms, signaling a decisive shift toward convenience and real-time engagement.
2. -Gamification as a Loyalty Driver: 72% of channel partners predict that gamification will be the defining feature of loyalty programs, as interactive, rewarding experiences become key to long-term engagement.
3. -Sustainability at the Core: 64% of respondents identify eco-friendly rewards as the future, highlighting the growing demand for green loyalty programs that align with environmental values.
4. -AI & AR Integration: The adoption of AI and AR technologies is transforming how brands educate, engage, and reward their partners—creating immersive, data-driven loyalty ecosystems.
5. -Section 194R Compliance: 58% of businesses report confusion around TDS compliance under Section 194R. The report outlines practical, API-driven solutions to simplify tax calculations and reporting.
6. -The Rise of API-Driven Loyalty: Loyalty programs are becoming more agile and responsive with the integration of API-based solutions, enabling real-time catalog updates and streamlined operations.

This comprehensive report is more than just data—it’s a strategic guide designed to help businesses build stronger, more resilient relationships with their channel partners.

Channel Loyalty Report 2025 - Click here to download