Channel Loyalty Report 2026 - Almonds Ai

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ChannelverseTM

An award-winning B2B loyalty, channel partner engagement, and experience ecosystem enables brands to increase their revenues by effectively engaging and rewarding channel partners and sales teams. 

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Channel Loyalty Report 2026

The Indian B2B channel partner loyalty market, now valued at INR 26,800 crore and growing at a CAGR of 15%, continues to evolve as businesses embrace technology, sustainability, and personalized engagement to drive growth.

The Channel Loyalty Report 2026 provides in-depth insights to help brands adapt, innovate, and thrive in this rapidly changing landscape:

  1. -WhatsApp Revolution Beckons: Over 70% of retailers crave reward redemptions directly via WhatsApp—no new platforms required. Ditch the downloads; seamless chats are the future of loyalty.
  2. -AI Awakening Lags: Despite hype, AI adoption in loyalty programs remains stubbornly low, leaving massive untapped potential in personalization and engagement.
  3. -UPI Redemption Boom: India’s UPI base drives a massive 60% surge in reward redemptions year-over-year, cementing digital payments as loyalty’s turbocharger.
  4. -Last-Mile Hurdles Hit Hard: 64% of brands cite comparable costs between last-mile delivery and e-commerce as a top barrier to scaling loyalty programs.
  5. -Multi-Brand Vouchers Reign Supreme: 78% of users recommend multi-brand gift vouchers as the go-to reward—versatile, beloved, and a clear winner for retention.
  6. -One-App Plea from Partners: Over 60% of channel partners prefer a single common app for all programs. App fatigue is real, especially in channel loyalty—retailers want one-stop redemption for all rewards.

“India’s channel loyalty market isn’t just growing: it’s redefining commerce at ₹28,000 crore and beyond”

Channel Loyalty Report 2026 - Click here to download