SMS is a powerful tool for businesses to engage with their channel partners and customers. With an open rate of over 90%, SMS is an effective channel to deliver messages directly to your audience’s mobile devices. So, you need a strategic approach to use SMS channel engagement effectively.

What is an SMS Campaign 

An SMS campaign involves sending text messages to a targeted list of contacts to promote a product, service, or event. B2B businesses use SMS campaigns to reach out to clients and channel partners rather than reaching out to individual consumers.  

In this article, you will find some best practices and strategies to help you effectively engage with your customers through SMS.

Know Your Channel Partners

The first step in an SMS campaign is to know your audience. You need to understand their preferences, behavior, and communication style. It includes their age, location, interests, and what type of content they prefer. So, you can create personalized and targeted messages relevant to their needs and interests

Get Permission

Before you start sending SMS messages to your clients and channel partners, getting their permission is important. It can be done through opt-in forms on your website, or social media channels or by asking for permission during checkout.

While taking permission, clearly explain the type of content they will receive and how often they will receive it. It can build trust with your partners and avoid being seen as spammy.

Short and Sweet Leaves Long-Lasting Impact

SMS messages have a limit of 160 characters. If there are more than 160 characters, it will split into 2 SMS. So, it is important to keep your messages short and sweet. Your message should be clear and concise, with a clear call to action.

Avoid using complex language or industry jargon, which may confuse the receiver. By keeping your messages short and sweet, you can grab their attention and deliver them effectively.

Personalization to Higher Channel Partner Engagement

Personalization is key to winning anyone’s attention. The easiest way is “using the recipient’s name” or personalizing the message based on their previous interactions with your brand

You can create a more personalized experience for your audience by using some basic experiences or nostalgia. Personalized messages have been shown to increase engagement and conversion rates, as they make the recipient feel valued and understood.  

Timing is Everything

The timing of your SMS messages is crucial to winning SMS channel engagement. You need to send your messages at a time when your audience is most likely to engage with them. It can vary depending on your audience’s location, industry, and behavior. For example, if you’re targeting a B2B audience, sending messages during business hours may be best. If you’re targeting a younger audience, sending messages during the evening or weekend may be best.  

Offer Value in your Loyalty Program

To win SMS channel engagement, you must offer value to your channel partners. It can be exclusive offers, discounts, or exclusive access to new products, events, or services. You can increase engagement and loyalty to your brand by offering value.

Automated Messages to Enhance Engagement

SMS marketing automation can help you streamline your channel partner engagement strategy. Automation allows you to send automated messages based on triggers such as sign-ups, purchases, or abandoned carts.   

It helps you deliver timely and relevant messages to your customers without manual intervention.

Metrics Analysis to Improve Loyalty Platform

It would help to analyze your metrics, so you can pick weak points and improve them for better results. It includes open, click-through, conversion, and unsubscribe rates.

By metric analysis, you can identify what’s working, what’s not, and why it is that. After this analysis, you will make proper adjustments to improve your strategy.  


SMS campaigns can be a powerful tool for b2b customer engagement programs to engage with their channel partners and customers. By following these best practices and strategies, you can effectively engage with your target audience through SMS and build stronger relationships. By implementing mentioned tactics, you can improve channel partner engagement and drive higher revenue for your business.  

However, it’s important to note that SMS should be used as part of a holistic marketing strategy, not in isolation. SMS should be used with other channels, such as email, social media, and push notifications, to create a seamless and integrated experience for your channel partners.

At last, Use SMS campaigns to increase the reach of your loyalty platform and make it highly engaging. While using it, ensure you have proper permission from the government. 


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