In the ever-evolving narrative of business, one truth remains constant: the power of meaningful connections. It’s a narrative echoed through the ages, transcending industries and technological revolutions. Almonds Ai’s journey to the Gold Award at the e4m Mar-tech India Awards 2023 is a testament to the importance of strategic alliances and the art of loyalty and channel engagement.

This esteemed recognition, awarded in the ‘Best Use of Martech in Loyalty Programs’ category, celebrates our pioneering efforts in transforming Hindustan Coca-Cola Beverages Pvt Ltd.’s ‘Rishta Rewards’ loyalty program into a loyalty powerhouse. 

Imagine a world where every interaction is more than a transaction, where brands transcend their traditional roles to become companions in the customer’s journey. This is the world we strive to create, and it’s a vision that came to life through the ‘Rishta Rewards’ loyalty program.

Channel Engagement 

Almonds Ai understands that the key to a successful loyalty program lies in fostering strong channel engagement. In the realm of ‘Rishta Rewards,’ channel partners play a pivotal role. These partners, comprising retailers, distributors, dealers, wholesalers, and nano-influencers form the backbone of the program. Through Channelverse, Almonds Ai has seamlessly connected with these partners, creating a dynamic ecosystem where collaboration and engagement flourish. 

Building Lasting Partnerships 

The ‘Rishta Rewards’ program isn’t just about transactions; it’s about building enduring relationships with channel partners. Almonds Ai recognizes the importance of nurturing these partnerships to create a win-win scenario for all involved. Channelverse facilitates effective communication, provides valuable insights, and ensures that the needs of channel partners are not just met but exceeded. This emphasis on relationship-building sets ‘Rishta Rewards’ apart in the realm of loyalty programs. 

Incentivizing Success 

Acknowledging the crucial role played by channel partners, Almonds Ai has integrated a robust rewards and incentives system within ‘Rishta Rewards.’ Channelverse enables the seamless implementation of reward structures, ensuring that partners are motivated and incentivized to contribute to the brand’s success. This approach not only boosts engagement but also reinforces the idea that success is a shared journey. 

Channelverse: The Game-Changer 

At the core of ‘Rishta Rewards’ lies Channelverse, Almonds Ai’s innovative loyalty platform. This versatile platform empowers businesses to streamline their loyalty programs, enhance channel engagement, and optimize partner relationships. With features tailored for the unique needs of channel partners, Channelverse has proven to be a game-changer, elevating the ‘Rishta Rewards’ program to new heights of success. 


Almonds Ai’s triumphant win at the E4M Mar-tech India Awards 2023 is a testament to the groundbreaking work being done in the realm of marketing technology. The ‘Rishta Rewards’ loyalty program, driven by the powerful Channelverse platform, exemplifies the perfect synergy between channel engagement, partner relationships, and incentivized success.  

We’re extremely proud of our team’s work on developing and supporting the platform powering this game-changing channel program for HCCBPL. The E4M gold award is fantastic validation, but more importantly, Rishta Rewards exemplifies how impactful channel loyalty initiatives can transform brands’ relationships with their partners.  

We look forward to continued innovation in the loyalty channel space alongside forward-thinking clients like Hindustan Coca-Cola Beverages Pvt Ltd. 

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