Did you know that 60% of shoppers are more likely to stick with a brand if they’re rewarded for their loyalty? In today’s fast-paced world of grocery shopping, loyalty programs have become more than just a trend, they’re an essential tool for driving customer retention, boosting engagement, and providing real value. With grocery shopping becoming increasingly digital and personalized, grocery loyalty programs are evolving to meet the needs of modern consumers. Whether it’s earning points for discounts or gaining exclusive access to offers, these programs can turn an ordinary shopping experience into a rewarding one.
In this blog, we’ll take a closer look at the top 5 grocery loyalty programs in India, highlighting their benefits, features, and how they cater to modern shopping preferences.
1. Amazon Fresh
Program Name: Amazon Fresh
Ideal for: Frequent online grocery shoppers seeking convenience and exclusive deals.
Amazon Fresh is a popular choice for Prime members who shop regularly. By subscribing to Amazon Prime, customers unlock access to Amazon Fresh, a service that delivers a wide range of groceries at competitive prices. With benefits like free delivery, discounts, and early access to lightning deals, Amazon Fresh has become a key player in India’s growing online grocery market.
Key Features
- Free delivery for Prime members.
- Exclusive offers and deals on a wide range of grocery items.
- Seamless integration with Amazon’s other services.
Why Amazon Fresh stands out
It allows for a simple and efficient grocery shopping experience, with the added benefit of Prime’s other perks. The ease of use, combined with personalized recommendations, makes it a powerful program for today’s busy shoppers.
2. BigBasket Loyalty Program
Program Name: BBStar Membership
Ideal for: Regular online grocery shoppers looking for consistent savings.
BigBasket is one of India’s leading online grocery stores, offering the BBStar Membership program. This loyalty program rewards BigBasket’s regular customers with a host of perks, including exclusive discounts, early access to deals, and special offers. Members can also earn cashback on every purchase, making it easier for loyal shoppers to save.
Key Features
- Earn cashback on every purchase.
- Exclusive discounts on a wide range of grocery items.
- Priority delivery slots for members.
Why BBStar Membership stands out
With its focus on offering valuable discounts and rewards on every purchase, BBStar Membership is ideal for those who shop at BigBasket frequently.
3. JioMart Loyalty Program
Program Name: RelianceOne (ROne)
Ideal for: Jio users who want added benefits on grocery purchases.
RelianceOne is JioMart’s loyalty program designed to reward loyal customers. It allows users to earn cashback, exclusive discounts, and other perks when shopping for groceries. The program also integrates seamlessly with Jio’s ecosystem, offering additional benefits for Jio customers.
Key Features
- Cashback and exclusive discounts on grocery items.
- Special promotions for Jio users.
- Integration with Jio services for added value.
Why RelianceOne (ROne) stands out
This program is particularly attractive for Jio users, providing them with rewards across JioMart’s extensive catalog, making it a perfect choice for those already in the Jio ecosystem.
4. More Retail Club
Program Name: More+ Diamond
Ideal for: Budget-conscious shoppers who prefer in-store grocery shopping.
The More+ Diamond loyalty program from More Retail is designed for customers who prefer to shop in-store. By joining the More+ Diamond program, shoppers can earn points on every purchase, which can be redeemed for discounts. This program also offers exclusive in-store deals and birthday rewards for its members.
Key Features
- Earn points with every grocery purchase.
- Birthday rewards and special promotions.
- In-store exclusive offers for members.
Why More+ Diamond stands out: It’s an excellent program for in-store grocery shoppers who want immediate savings and rewards on their purchases.
5. India Bazaar Reward Program
Program Name: Universal Reward Card Program
Ideal for: Shoppers at India Bazaar who want rewards for every purchase.
The India Bazaar loyalty program, Universal Reward Card, offers customers the opportunity to earn points with every purchase, which can be redeemed for free groceries or discounts. The Universal Reward Card is valid across all India Bazaar locations, making it a convenient option for loyal customers who frequently visit these stores.
Key Features
- Earn points on every purchase.
- Redeem points for free groceries or discounts.
- Universal card valid at all India Bazaar locations.
Why Universal Reward Card stands out: This program is simple, effective, and offers consistent value to frequent India Bazaar shoppers.
Which Grocery Loyalty Program Should You Choose?
When it comes to grocery shopping, loyalty programs are no longer just a nice bonus—they’re a strategic tool that brands are using to enhance customer satisfaction, drive engagement, and offer tangible value. The top 5 grocery loyalty programs in India not only reward you for your purchases but also provide personalized experiences that make shopping smarter and more enjoyable. These top 5 programs has unique offerings to cater to different customer needs:
- Amazon Fresh stands out for its seamless integration with Prime and exclusive offers.
- BigBasket’s BBStar Membership offers great value for regular online shoppers with cashbacks and exclusive deals.
- RelianceOne is the best for Jio users, providing additional perks through JioMart’s loyalty program.
- More+ Diamond is perfect for in-store shoppers, offering points on every purchase & birthday rewards.
- India Bazaar’s Universal Reward Card offers simplicity and great rewards for loyal in-store customers.
Each program offers its own set of advantages, so choosing the right one depends on your shopping habits. Whether you prefer online grocery shopping, in-store visits, or enjoy the benefits of cross-brand loyalty programs, these top programs provide a range of options for boosting savings and engagement.
