Channel partner lifecycle management (CPLM) is critical to the success of any B2B loyalty program platform. To maximize the value of a loyalty program and ensure long-term success, understanding the different stages of the channel partner lifecycle and how to manage each one effectively becomes critical.

CPLM is the process of managing and nurturing channel partners from when they join the loyalty platform to when they leave. Its goal is to ensure that channel partners remain engaged and loyal to the brand. In this blog, we will explore the different stages of the member lifecycle and how to manage them effectively.