Virtual Event Trends For 2022
Trends that substantiate why virtually events will remain the future of innovative interaction
Virtual events are the lifeline of businesses to connect with their stakeholders, share their vision, and launch their products and services on common ground. When the entire world shut down in lieu of the pandemic, the virtual events stood as a testimony of perseverance and let the shows go on and on. They sharpened and shaped themselves to be engaging and dynamic and bagged the advantages of accessibility, affordability, and scalability with them. The Virtual events report states that 75% of the events will continue on the virtual platform even when the in-person events return.
Virtual events trends for the year 2022:
The bar for virtual events keeps rising, and some of the best virtual event platforms keep them thriving to foster connection, engagement, and participation. They diversify their portfolio to make the sessions entertaining and engaging for the audience. The trends for virtual events in the year 2022 are as follows.
1. Virtual events will remain for 2022 and beyond:
The idea of a return to normal is erupting in all sectors, and about 85% of the marketers surveyed in 2021 stated that they would expect to attend a physical event in 2022. But this is limited to local events, and people do not wish to travel internationally to participate in a conference and prefer virtual events in its place. And about 90% of the respondents felt that the virtual events remain, even if the in-person events re-emerge.
2. The shift towards hybrid events:
Hybrid events that optimize the virtual and the in-person audience will rise in 2022, creating opportunities for diverse audiences to collaborate. These events are expected to engage a more broad and diverse audience and infuse the thrill of live experience and digital engagement with the joy of attending the event in person.
3. Organizations will adopt multiple event trends:
From 2022, organizations will resort to conducting multiple micro events rather than celebrating annual extravaganzas. They will resort to running focused micro events across the year to interact with their stakeholders frequently. The best virtual event platforms like Virtex will help organizations conduct events on their preferred scale of choice, helping them network with their stakeholders better.
4. Virtual events will grow target specific:
Generally, virtual events were seen as a revenue-generating machine and were considered a significant source of sales and promotions. Now they take a new paradigm as a publicity generating avenue. We can see that instead of targeting a few attendees in gated events, the virtual events in the year 2022 will be open for more attendees and will target people on different levels of the sales funnel, thus enhancing the reach of the business.
5. Virtual events will soon be data mines:
When a virtual event platform organizes an event, it collects the complete data from its attendees in surveys and questionnaires, and it also meticulously records visitor statistics. Thus they can be excellent data mining sources and help organizations with helpful information through data analytics.
6. Expanded scope of virtual events:
The virtual events hold a strong digital focus and enhance audience interaction and engagement. It creates an immersive experience by leveraging the power of data and analytics. It was limited to sales, marketing, product launches, and conferences till 2021. From 2022, we could expect virtual events to more extensively cover multiple industries such as trade, education, human resources training, remote workforces, etc.
Bottom Line:
When things get to normal, it is assumed that virtual events will fade into traditional in-person events. Still, it is the right time to realize that embracing virtual techniques is the new normal, and the virtual event platforms like Virtex make sure that the trend thrives and helps brands achieve their objectives no matter how the world evolves.
