Haldiram’s promoters, JIIF invest Rs 16 crore in Almonds Ai. Click Here

Category: Blogs

Categories
Blogs

Almond Solutions launches Channelverse – A channel engagement and experience platform

New Delhi [India], October 12 (ANI/NewsVoir): Almond Solutions, a channel engagement, and experiences company, today announced the launch of a channel engagement platform – ChannelVerse™. The platform empowers enterprises to increase revenues by effectively engaging channel partners and sales teams through utility experiences and engagements. Companies can use the platform to launch highly customized virtual events and exhibitions, loyalty and reward programs, product education initiatives, and digital sampling activities.

The mobile-first web platform integrates gamification, messaging tools like WhatsApp, advanced data and AI algorithms, and third-party APIs to help companies go beyond conventional tactics to excite, educate, engage, and reward the entire channel in new and exciting ways. Additionally, the platform enables channel partners to place order requests and companies to monitor fulfillment. Currently, more than one million channel partners are active on the platform.

Commenting on the launch, Abhinav Jain and Apurv Modi, Co-founders of Almond Solutions jointly said, “Channel is the backbone of every distribution-led organization. Sustaining a meaningful conversation, providing new tools and services, and always-on engagement is of strategic importance for revenue growth. This is where ChannelVerse helps any company to leverage the power of technology, data, and creativity to launch programs in a short span, and measure efficacy from the word go. Customer needs are changing rapidly, and organizations need to be more agile, creative, and data-driven. Our vision behind ChannelVerse is to replace the conventional channel engagement models with a solution that provides high ROI and business insights, ensures consistency, and closes all inefficient gaps caused by elaborate human intervention. ChannelVerse makes it easier for organizations to have sustained communication and a valued relationship with even a small-scale shopkeeper in a remote part of the country.”

ChannelVerse was launched as an unbranded beta platform in 2021 and is now being deployed by India’s leading FMCG and CPG brands. Organizations are using it for a variety of use-cases such as channel loyalty and rewards management, organizing hybrid events, training their category influencers, launching region specific sales promotions simultaneously, conducting retail audits, and educating shopkeepers on shelf-management. The platform can be used as a standalone application or integrated in existing systems.

For more information, you can reach out to (mailto:channelverse@almonds.ai).

Almond is an engine that helps companies efficiently accelerate distribution-led revenue growth. Since 2020, Almond Solutions is helping companies empower and scale their channel engagement. Almond’s product platform delivers hybrid and virtual events with a highly differentiated experience, product education initiatives, and innovative loyalty and rewards programs. Almond Solutions is headquartered in Gurugram with global operations in US, Africa and Europe.

1,056 Post views
Categories
Blogs

US-Based Hexa Global Ventures Bets On Engagement-Tech Platform Almond Solutions

Almond Solutions, an engagement-technology platform, has raised an undisclosed amount in its Seed funding round from US-based early-stage investor Hexa Global Ventures, the company said in a statement.

Almond Solutions plans to use the funds for product innovation and business expansion in new verticals and markets. The company also plans to scale-up operations of its software as a service (SaaS) and platform as a service (PaaS) product and hire more. Almond Solutions aims to reach $100 million revenue within the next two years, the statement said.

Almond Solutions, founded in 2018 by Abhinav Jain and Apurv Modi, builds customer-engagement solutions and platforms. It is a part of the ATechnos Group, an organisation which has a presence in gaming, Internet of Things (IoT), and content distribution. Almond’s engagement tech platform provides video, virtual, and digital engagement modules, last-mile digital solutions, and mar-tech products and services.

Abhinav Jain is a Harvard University alumni. Both he and Apurv Modi completed their MBA from IIM Bangalore. Jain co-founded ATechnos in 2012, and Modi is the Managing Director of the firm.

The company has been expanding operations and aggressively adding new platforms. Almond Solutions had launched a hyper-local marketing platform, named Vingage, for brands to engage with offline influencers earlier this year. It also launched Vouch, a digital-sampling platform and VGift, a loyalty and customer rewards solution platform.

In 2020, the company launched another platform named Virtex, a customisable virtual and hybrid events and experiences platform, which won five Guinness World Records, the company said. The pandemic has accelerated the usage of digi-tech mediums, and Almond Solutions enables companies to educate, engage and enable their customers to gauge the return on investments.

“We always believed we had a great SaaS or PaaS platform, but being a profitable company when it came to investment, we wanted a partner who’d not just bring the growth expertise, but also an ability to understand our ethos. With HEXA, we have begun our venture strategy for the American and European markets,” said Jain, co-founder and CEO (chief executive officer), Almond Solutions.

Hexa Global Ventures currently has a portfolio of 25 international SaaS startups and platforms. The company, based in Texas, also provides advisory, technology, operations, sales, marketing, administration, education, and training support to companies.

“By building an engagement tech platform and working with organisations to address business challenges, Almond has created a strong presence in India. Now, the timing couldn’t be better for their international expansion,” said Luis Rivera, Managing director, Hexa Global Ventures.

1,213 Post views
Categories
Blogs

Almond Solutions to represent India at the Metaverse Summit in Paris

Gurugram (Haryana) [India], July 12 (ANI/SRV): Almond Solutions, one of India’s leading channel engagement and experiences platform companies has been invited (amongst a selected few from Asia) to the Metaverse Summit 22 in Paris, France to showcase its metaverse capabilities to investors, corporates, and meta-enthusiasts. The company will discuss and showcase glimpses of its B2B and sales channel-focused metaverse solutions.

Almond with its Virtex platform has been redefining virtual and digital experiences way before COVID struck and has been at the forefront of B2B mar-tech innovation. With its decade-long B2B engagements experience, Almond is focusing on business, commerce, and retail in the metaverse. Almond’s under-development IP – ChannelVerseTM is a metaverse for retail, sales and supply chain encompassing product education, loyalty, B2B influencer engagement and sales enablement.

Commenting on Almond’s projects and visit to the Metaverse Summit, Abhinav Jain and Apurv Modi, co-founders of Almond Solution jointly said – “The trip to France is an opportunity for us to tell the whole world that India will be at the forefront of biz and tech innovations in this decade. We will be in front of global investors, developers and creators and we want to tell them that metaverse is not just for fun, games, and marketing gimmicks. It’s a limitless business and commerce opportunity for both legacy and challenger players that can unlock revenue and engagement avenues. We are just scratching the surface and are excited to build the future”.

Almond Solutions launched its operations in the USA earlier this year and is in discussion with VCs for pre-series A round to accelerate its growth internationally.

International Summit celebrating Technology and Creativity around Metaverse is scheduled on 16-17th July in Paris, France. The two-day summit will focus on various metaverse tracks where Almond will be showcasing the creative, engagement and tech models powering ChannelVerseTM, and engaging investors and developers for partnerships.

Launched in 2020 with its headquarters in Delhi-NCR and operations in US, Africa and Europe, Almond Solutions helps companies power and scale their channel engagement. Brands and organizations use Almond’s platforms to – conduct hybrid and virtual events that deliver a highly differentiated experience, provide product education, and launch loyalty and rewards programs.

1,236 Post views
Categories
Blogs

How to Build the Right Team for a Hybrid Event

How-to-Build-the-Right-Team-for-a-Hybrid-Event

How to Build the Right Team for a Hybrid Event

Hybrid events, those created by bringing together a host of traditional and digital techniques, are rising. But for organizations taking the plunge into a hybrid for the first time, putting together a team of experts can seem overwhelming.

While planning a hybrid event, questions generally come to mind – whether you need two separate teams? Should you be contracting specialists? And what skills and roles does one require to build the right team? Hybrid events are becoming more popular, but with different digital and physical requirements, putting together the team can be confusing.

If you’re about to run a hybrid event, here’s what you need to know about building the right team for your event. These are the points that Almond Virtex follows while planning any hybrid events.

Event Organizer

If you’re planning a hybrid event, you should know the right kind of team to build. This doesn’t mean you need a large team for your hybrid event. But it does mean that you need a director/ organizer who has the overall responsibility and the power to get things done.

The Hybrid Event Director should possess strong communication skills, the ability to collaborate with other departments, and a commitment to planning sessions that bring in the most revenue.

Logistics

Once the programme is finalized, it’s time to sort the logistics. Getting the logistics right for your hybrid event is integral to your overall success. While the accentuation might appear on the in-person side of things, it’s vital that no logistics are missed about the virtual part.

Once the event is finalized, all logistical details must be carefully planned. All aspects of your hybrid event need to be considered so that your virtual component has all its logistical bases covered.

Camera and Sound Operators

Most people prefer to attend in-person events, but with online attendance growing (nearly 70% of events organizers find it’s more challenging to keep attendees engaged during event sessions), you need to make an effort to engage everyone — whether they’re in-person or not.

Choose the right hybrid event platform that provides different tools and features to make your event engaging and interactive.

Sponsorship & Exhibitors

Sponsorship and exhibitors are two of the most crucial aspects of a conference. Therefore, one team should be assigned for your sponsorship and exhibitor’s work. Who can spend time getting sponsors on board for either the virtual or in-person event? They would also be able to work autonomously, thus freeing up some of your time and giving you room to work in other areas of the event.

Marketing & social media

Social media campaigns need to be planned from the start of the event and cannot be an afterthought. However, you should note that many people will attend the event virtually through live cast streaming.

As such, you should plan your social media campaign to cover the whole event and the needs of both in-person and virtual attendees. It’s a good idea to create a set of planning documents to be used as part of your overall marketing campaign.

Data Analysis & Insights

Data is collected when someone registers, signs up for a session or participates in a poll. Data is a currency that seems valuable to many organizations out there, and this is why they want to collect it first and then try and use it. They want to look at what they have, discover insights and trends, and then intelligently use this information. If you want to get the most out of your data at an event, you must analyze it correctly, read between the lines, and make recommendations based on that.

You can also go through the Hybrid Event FAQs to get a better idea of hybrid events and how they need to be planned, and what all areas need to be focused on.

Source by: Almond Virtex
1,049 Post views
Categories
Blogs

5 Powerful Product Launch Event Ideas

5-powerful-product-launch-event-ideas

5 Powerful Product Launch Event Ideas

We all know that events are great for exposure, but they’re also a perfect way to show the world who you really are. Whether it’s a panel, virtual conference event or trade shows, events set the stage for exposure with an added human touch.

Product launch events can be a great tool to use in order to build interest in your new products and services. If done correctly, they can create immense excitement and hype around your products, leading to very positive PR, social media engagement, and credibility with prospective clients.

Companies can launch their product either through virtual event platforms or hybrid events platforms.

What are Product Launch Events?

A product launch is when a company brings a new product or service to market. A successful product launch starts well before the actual release date, and the effects of one will be felt long afterward. It will build anticipation, facilitate an initial influx of sales, and establish momentum that a company can expand upon.

With so many different creative ways to introduce your latest product, you can differentiate your product from the crowd and make an impact effectively.

5 Powerful Product Launch Event Ideas

Here are some of the best event planning tips for a grand product launch that in essence make it different from your average going away party though.

1. Create Buzz about the Event

Businesses have long recognized the value of using social media to announce a new product. Promoting such information creates excitement and connects your business with a larger audience, all while growing brand awareness.

2. Create Unique Hashtag

Encourage everyone at the event to use that hashtag when tweeting, posting or commenting about your event. Doing so will make it easier for followers to track what’s happening at the event and help you create buzz around your brand.

3. Organizing Contests

A well-organized and designed contest can be a great way to get people involved in your product launch. Encourage them to share their opinion or try to guess something about your product. Challenges are a great way of being creative when organizing contests for your products.

4. Do a Pre-Event Survey

As a host, you must be prepared with relevant data and information about your product. Get started with the pre-event survey and the results can give you answers to all those questions that have been on your mind.

5. Have a follow-Up plan

The launch of a new product is an exciting occasion and should definitely be celebrated. But, if you want to reap the maximum benefits from your product launch event, it’s important to follow up in the right ways.

As the necessity to accommodate remote and hybrid events grows, creating a memorable product launch event has become more difficult. However, that doesn’t mean you have to adhere to the same old dull tried-and-tested model that relies exclusively on your product to steal the show. An excellent product can be elevated with the appropriate buzz and become something that everyone wants.

If you are planning to host your product launch event through virtual or hybrid event platforms then there are some platforms like Dreamcast, vFairs, Almond Virtex, Hubilo, Airmeet that provide you with all-in-one solution for any and every event.

Source by: Almond Virtex

1,105 Post views
Categories
Blogs

Virtual Events: 6 Ways to Reduce Your No-Show Rate

virtual-events-6-ways-to-reduce-your-no-show-rate

Virtual Events: 6 Ways to Reduce Your No-Show Rate

All events have a no-show rate—regardless of whether it’s in-person or virtual events. But sometimes, the no-show rate is higher for virtual events because your audience may not see the value of attending an event they can’t attend in person. Preventing no-shows is crucial to minimizing the number of missed opportunities but can be challenging in a corporate environment where powering off your laptop and walking away isn’t an option.

Why don’t people show up for events?

There are plenty of reasons why your no-show rate is high. Your attendees might have different priorities, or they might not feel a connection with the event’s topic. No matter what the case, you need to change this if you want more people to show up on time.

Here are six tips on reducing your no-show rate and ultimately having a better time at your events, no matter what.

Organize a Paid Virtual Event

A free event is easy to ignore. When attendees have no investment in the event, it doesn’t feel as valuable. This can lead your attendees to ignore or forget about your event. At the same time, your attendees don’t lose anything from not attending, so they may only participate if they get a reminder. This isn’t the case with a paid event. Attendees are more motivated to participate in the event and get their money’s worth.

Create FOMO

Creating FOMO (fear of missing out) is a popular way to market an event, mainly if there’s something particular drawing people’s attention. FOMO attempts to make the event attendees feel like they need to attend, or else they will miss out on something good.

One tried and authentic way of getting people excited about an event is the post-registration campaign, which will interest your current attendees while also reassuring them that they made the right choice. These efforts ensure that your attendees stay excited about the event, even after registering. Unlike pre-registration efforts, which often focus on building your website’s attendee list, post-registration campaigns are carried out exclusively on social media and email capture forms.

Virtual Event Bags

Goodie bags are a great way to acknowledge your virtual event delegates and give them a little something to look forward to once the event begins. Giving out goodie bags to your corporate event guests is not just cost-effective; it’s also an easy way to start engaging with your business network before your virtual conference actually kicks off.

For example, you could send goodie bags with essential promotional items and branded merchandise to your prospects before their virtual event; this is also called a lead nurturing tactic. Or you can use event bags as part of your event registration process by sending them out to your registered attendees.

Gamification

Learning is all about fun. But what if it could be a game too? If you’re following the latest trends in event marketing, you’ve probably heard the term gamification gets tossed around quite a bit lately.

A Gamification strategy is one of the best ways to get your attendees to engage with one another. And the good news is that there are a bunch of different types of gamifications in the virtual event platforms you can use. Deciding what kind you want for your event depends on your goals.

Live Polling and Q&A

Live polling allows you to interact with your audience during the event. Audience members can reply to questions, comment on content, answer polls, and even submit questions. Also, this feedback is available in real-time, so it’s easier to see what’s working and what isn’t as your event unfolds.

And it’s not hard to do – most virtual event platforms like Almond Virtex support these tools.

Personalized Event Content

Content planning is a big part of any successful event. Deciding which speakers to book, topics to cover and specific content you want to cover is critical to making the event successful.

Focus groups can help you understand and reach your audience more accurately. Focus groups are set up at many events to test and evaluate specific products or services. But why do that when you can ask your audience what they’d like from you? Focus groups will help you figure out what kinds of speakers would be most successful for your event, the types of content your attendees want the most and, depending on how you structure the sessions, what topics people would like to see covered.

Source by: Almond Virtex

2,126 Post views
Categories
Blogs

How can brands market their product in Metaverse

how-can-brands-market-their-product-in-metaverse

How can brands market their product in Metaverse

We’re living in a golden age of virtual reality, augmented reality, and artificial intelligence. This enables brands to market their products much better than before. Marketing by virtual event platform means can offer a more cost-effective method for brands looking to reach audiences outside their physical locale. With the emergence of platforms such as Fortnite and Roblox taking advantage of this, it’s becoming more feasible than ever for brands to be not just a part of the conversation but leading it with new forms of advertising through immersive activities.

What is Metaverse?

The Metaverse is a term that refers to the concept of connecting physical and digital objects in a virtual space. Essentially, it helps us live outside the bounds of our earthly existence. It’s a revolutionary concept because it helps bring people closer together more effectively than ever.

A metaverse has many uses in marketing and business, but the most prominent one is advertising. If you want to know how to use metaverse marketing to build your brand and make money behind it, continue reading the information below.

5 Ways to Market Products in the Metaverse

Metaverse marketing is a new-age concept that allows brands to sell more than physical products, creating an immersive and engaging experience for their target audience.

The following are some of the ways brands can promote or sell their products in the metaverse.

1. Create Gamification Experience

Games will be a prime aspect of the Metaverse. As a brand, you have an opportunity to increase your presence and engagement through games. There are several ways to use games to build your brand presence – giving away physical rewards for playing games, providing rewards when avatars wear certain brands of clothing, and even implementing digital goods sales by selling virtual apparel items on a virtual marketplace.

2. Product Development Demo

In the world of e-commerce, product demo brings the power of virtual reality to one’s doorstep. Product development showcases in the Metaverse offer a new experience for global consumers. The 360-degree experience allows shoppers to visualize the products in 3D before making a purchase, which means they can learn more about the product and better understand its features. This translates to higher conversion rates and an exciting experience for customers.

3. Create a Community of Consumers & Influencers

Brands should create influencer communities, where these influencers can engage with customers across the globe under one metaphorical roof within the Metaverse. Their recommendations act as social evidence for your brand’s potential customers. For example, Prada announced its own virtual influencer ambassador, Candy, to relaunch their Prada Candy fragrance in their ReThink Reality campaign 2021.

4. Build Loyalty in the Metaverse

Brands should create loyalty programs in the metaverse where you can offer discounts or some rewards to audiences that not only engage them with your brand but also increase sales of your product in the real world. Don’t just focus on how you will get customers to buy your products – focus on engaging customers with your brand in the first place. Ensures that you get your customers to the next level by offering them immersive digital experience, unique content and other rewards that draw them back again and again.

5. Leverage Virtual Properties

Leveraging the influence of big influencers will help you raise your digital presence in the metaverse. If influencers have bought virtual land, brands can buy digital hoardings within influencer’s metaverse and also some brand integration.

Takeaways

Metaverse is the new marketplace therefore brands should start using it to promote or sell their products. Brands can extend to any location, product or even to the metaverse itself. In other words, if you have a project that involves a set of virtual properties — a product or service — then essentially ‘your’ Metaverse becomes your new shop front. In this regard, businesses can raise brand awareness and sell products as well as provide users with massive experiences using their digital assets.

There are few of Metaverse enablement companies in India such as OneRare, Almond Virtex, and LOKA that are using Metaverse platform to market their products and to increase brand visibility.

Source by: Almond Virtex
937 Post views
Categories
Blogs

How do Hybrid Elements create Boundless Possibilities for In-Person Events

hybrid-event-platform

How do Hybrid Elements create Boundless Possibilities for In-Person Events

The recent technological advances in the events industry have amplified the power to reach ideal event attendees and efficiently deliver personalized experiences. Whether through mobile collaboration platforms, social media, live-streaming video, or big data analytics, presenters have the power to get their message across to a more engaged audience than ever before.

Hybrid events are an excellent way to reach your audience, achieve the goals of your event and drive measurable results. And this can be done through hosting an event on a fully-fledged hybrid exhibition platform.

Let’s discover how hybrid elements can bring you and your audience together.

Why Hybrid Events?

A hybrid event benefits both live and virtual attendees, therefore, being used by both organizations and individuals to foster learning and engagement.

Hybrid Events occur on both sides of two worlds. There are no one-size-fits-all solutions in event marketing, but there are some proven ways to reach your audience so that your messaging engages them effectively.

The hybrid events trend is gaining momentum at a rapid pace, and here are some of the benefits of that:

Increase Reach and Attendees

If you want to reach more attendees and are considering the hybrid approach, there’s a lot to consider, considering that you need to make different choices. One of the most significant decisions is to focus on driving online leads for your business or instead on in-person leads.

When we talk about building an event, someone would think of the big three-day conference and go there. But it is not that simple. Many companies and brands need to spread their event coverage over weeks or months to reach more engaged audiences.

Audience Engagement

Today the trend of the virtualization of events is on the rise. With modern technology and social media networks, it is possible to communicate and meet people by virtual means. Nowadays, we can use video conferencing, telecommuting or even virtual meetings through online video sites. This feature is related to the event itself and can be used to enhance your event experience.

Sponsorship Opportunities

With hybrid events, sponsors can simultaneously engage with their audience in a live and digital space. The opportunity to get in front of your in-person and virtual attendees provides you with a high percentage of new leads for future sponsorship opportunities.

Access to Data and Insights

A hybrid event platform is an effective way for event organizers to find out more about their attendees, provide them with product benefits, and gain valuable insights into what drives people to attend events.

There are many benefits of hosting hybrid events but we should not ignore the cost or expense associated with them. There are some ways to cut your Hybrid Event Capture Costs that you should use and reap profits from the events.

Hybrid events allow you to expand your event’s reach and provide more control over how you want to run your event. This hybrid approach helps you bring together new attendees and familiarize them with your brand while giving you the ability to create a unique, memorable experience based on their preferences and personal challenges.

Hybrid events offer so many options for safety, creativity and customization; if you’re considering one for your next meeting or event, discuss it with Almond Virtex today.

Source by: Almond Virtex
1,375 Post views
Categories
Blogs

Build a More Diverse and Inclusive Candidate Experience with Virtual Recruiting

build-a-more-diverse-and-inclusive-candidate-experience-with-virtual-recruiting

Build a More Diverse and Inclusive Candidate Experience with Virtual Recruiting

As competition for top talent becomes more intense, employers invest more time and money in the candidate’s experience. That’s because organizations that successfully create a great candidate experience will become standouts in today’s highly competitive market.

Virtual recruiting can play an increasingly important role in creating a great candidate experience as many participants are looking for more than just ‘just another job’; they want to learn more about the organization and be able to talk honestly with recruiters about the current state of their careers and the challenges they will face in each job.

Host virtual career fairs adding tools like Gamification in Virtual Event Platforms so that participants can connect with the content and become engaged. But before we understand how to improve the candidate’s experience, let’s clarify some basics.

What is Virtual Recruiting?

Virtual recruiting allows employers to reach far beyond their geographic footprint while providing a better and more engaging candidate experience. Also, it opens your recruiting strategy to a much larger, more diverse candidate pool, primarily if you recruit globally.

How does Virtual Recruiting Improve Candidate Experience?

Virtual Recruiting gives candidates more options, making the recruitment process more accessible. Imagine being able to schedule a virtual interview at any time and from anywhere using virtual recruiting platforms like Airmeet, Almond Virtex, Hopin, vFairs, that make your career fairs more engaging and informative and will attract more candidates.

Virtual recruiting events can allow candidates to vent their concerns and hear first-hand from employers why they should choose them to work. This can be especially useful for candidates who have a lot of competing offers and want to know more about an organization before making a decision.

How does Virtual Recruiting Support Diversity and Inclusion?

Recruiting through virtual event platforms can be a more personal and direct experience for a job seeker, meaning they can interact with an employer in several ways. Some of the reasons for which job seekers prefer virtual recruiting are mentioned below:

Geography

With virtual recruiting, you can reach diverse candidates even if you’re not in an area with a lot of diversity. This means that you may find more qualified candidates than job opportunities in your area and then reach those candidates with the ease of a video interview via multiple locations.

Flexibility

Virtual hiring events, recruiter sourcing, and online interview tools allow a broader range of people to attend your hiring events and help you avoid delivering a poor candidate experience due to logistical concerns alone.

Reach

A virtual hiring event allows you to reach a broader audience, extending more opportunities to a diverse group of people. Choosing the right virtual job fair to put on is a matter of deciding what kind of event will best reach your audience. Consider the size of your network and look at the general population and specific groups you would like to attract.

Accessibility

Candidates with physical disabilities or other constraints may not feel comfortable in roles that are within easy reach. Whether you operate a local or remote business, virtual recruiting events make it easy for all candidates to attend from a space where they feel comfortable and supported.

Sensory

Candidates need to focus on the interview and not on the environment. Virtual career fairs through virtual conference platforms are an excellent way to connect with a large number of candidates in a confined space and still manage distraction.

Key Takeaways

Virtual recruiting offers several benefits over traditional in-person recruiting events, but virtual interviews are only one part of the equation. Because you’ll be using digital tools to conduct those interviews, there’s an endless opportunity to improve your candidate experience through feedback capture and analysis.

While there’s no doubt that face-to-face interactions can be effective, they are sometimes not as cost-effective or time-efficient as other recruitment channels.

Source by: Almond Virtex
1,486 Post views
Categories
Blogs

How can Brands Use Metaverse

How-can-Brands-Use-Metaverse

How can Brands Use Metaverse

In a world where almost, everything is disrupted for use by the masses, virtual worlds are emerging as a new way for brands to access high-potential consumers. The metaverse allows global brands to enter spaces once only available to tech companies and other prominent cultural entities.

Consumer goods companies, media, sports and entertainment organizations, social networking service providers, financial services and insurance firms, retail brands, and virtual event platform providers are among the early adopters interested in Metaverse as a challenger to existing platforms and as a potential partner.

Brands can interact with their customers or channel partners virtually through metaverse platforms such as Exvo, Party Spaces, Almond Virtex 3.0 for immersive experience and real-time communication.

What is Metaverse?

The metaverse is a digital world that exists as an alternate reality or otherworld, and it is made of virtual representations of the real world and its inhabitants. The metaverse could be the next important step in advancing technology: it plays a critical role in bringing the human imagination to life.

How can Brands Envision the Potential of the Metaverse?

Brands are trying to reach younger generations already used to interacting with brands online. Metaverse is one place where brands can start experimenting with new methods of engagement and interaction with consumers.

Many brands will have to leave their usual marketing strategies and patterns to succeed authentically in the metaverse. Brands must forget about intercepting.

Here are some of the activities that brands can do in the metaverse to interact with customers and channel partners in new and innovative ways:

Create retail and shopper experiences within the metaverse with NFTs

Brands can now create realistic visuals and be owned and traded by consumers as an item in a virtual world. With NFTs, users can buy products, decorate their homes or store rooms within the metaverse, or even trade them like stocks.

Creating a branded experience within the metaverse is not only possible, but it can change the way brands communicate with their customers. An NFT could potentially be sold to users from the Ethereum blockchain, and the creator would then get a percentage of the sale every time an NFT was used in that product. This can incentivize creators to create more and build user trust for their brand using branded virtual assets (NFTs).

Empower influencers and customers to co-build experiences for other customers

Influencers, who have always been an essential tool for brands to tell their stories, are also considered a crucial audience in the virtual world. Influencers and customers can create virtual space within the brands’ metaverse that other customers will be able to access either directly or by invitation. They could also make their communities and businesses within the same brand metaverse, including companies unrelated to the traditional definition of brands.

These micro-influencers may have an audience they can influence through their qualifications, experience, and expertise. Metaverse is an excellent solution for brands looking forward to encouraging their consumers to interact with them on different levels.

Provide in-roads into the brand through Metaverse

With the growing use of smart glasses, digital marketing strategies and other platforms like metaverse and virtual worlds – engagements with brands are getting more interesting than before. Consumers and channel partners are actively engaging with their brands on these platforms and want brands to provide them with new product testing or even invite them over to their manufacturing plants.

Many businesses hosted hybrid events or virtual conferences to interact with audiences but now they are shifting to metaverse events.

Product training, onboarding, and real-time customer service

The metaverse can be used for various purposes, from product training to real-time customer service.

It’s a chance for brands to train new employees or channel partners about their products or services. Driven by AI and avatars, brands can provide global real-time customer service from their systems anywhere in the world. By creating a realistic 3D representation of a brand, it’s possible to showcase product features and use cases – a step closer to better customer engagement.

Onboarding employees is time-consuming and expensive, and it is also tedious, boring, and not engaging. Metaverse allows brands to organize their onboarding process in a way that is more engaging, efficient, and effective such as training onboarding employees (trainee) and then taking them through a 3D tour of the product/service while also giving them hands-on experience through games or interactive quizzes, real-time interaction with senior management, etc.

Key Takeaways

Metaverse is a new decentralized digital society built on the Ethereum blockchain that aims to enable all participants to own, control and exchange their assets individually. Those who can identify how Metaverse can be used in specific fields will likely have the edge over competitors who start with more general capabilities such as blockchain or e-commerce.

Also, the metaverse can be used to create brand experiences for customers, users and partners. In addition, it is also a good way to engage people with the brand’s values and actions.

In the last year or so, since it first burst onto the scene, NFTs have been gaining traction in the blockchain community. As NFTs get more exposure and influence, people tend to have lots of questions like how can NFTs change the landscape of the event industry when it comes to what this new technology can do for them.

Source by: Almond Virtex
1,401 Post views