Objective
PepsiCo aimed to create a seamless and engaging loyalty program that incentivized repeat purchases while providing instant rewards through a frictionless digital experience.
Challenge
Traditional loyalty programs often require multiple steps, apps, or registrations, leading to low customer participation. PepsiCo wanted a simple, scalable, and engaging solution to boost brand loyalty.
Solution
PepsiCo, in partnership with Almonds Ai, launched Pep Genie, a WhatsApp-based customer loyalty program that turned every PepsiCo bottle into a gateway to rewards:
- • A QR code was printed under the cap of 800 crore bottles.
- • Customers scanned the QR code, which redirected them to a WhatsApp chat.
- • By sending the unique QR code ID via WhatsApp, they instantly earned Pep Points.
- • Customers could check their points balance anytime and redeem rewards instantly.
- • Rewards included Amazon vouchers, discounts, and other exclusive offers, all delivered in real-time via WhatsApp.
- • No apps, no complicated registrations—just an instant, hassle-free loyalty experience.
Impact
- • The program started as an MVP in a specific region but quickly expanded nationwide due to its massive success.
- • 800 crore bottles were printed with QR codes, proving the scale of adoption.
- • The program’s real-time WhatsApp engagement led to high participation and repeat purchases.
- • Instant gratification through WhatsApp-based rewards created strong brand affinity and customer stickiness.
- • PepsiCo is now rolling out Pep Genie across multiple SKUs and regions, making it one of India’s largest WhatsApp-based loyalty initiatives.
Conclusion:
PepsiCo’s Pep Genie, powered by Almonds Ai, is a game-changer in customer loyalty. By leveraging the simplicity of WhatsApp, instant rewards, and a seamless QR-based experience, PepsiCo turned everyday purchases into a powerful engagement opportunity. This innovative approach not only drove repeat sales but also redefined digital loyalty in the FMCG space.
