Objective
Sensodyne aimed to create an immersive, experiential sampling program that would allow consumers to feel the difference Sensodyne makes in relieving tooth sensitivity. The goal was to educate, engage, and convert consumers through real-world and digital touchpoints while collecting valuable consumer insights.
Challenge
Traditional sampling methods often fail to demonstrate the product’s effectiveness in real-time. Sensodyne needed a high-impact consumer experience that:
- • Allowed users to personally feel the benefits of the product.
- • Ensured data collection for future engagement.
- • Drove purchase intent post-experience.
Solution
Almonds AI designed a dual-layered sampling campaign integrating mall activations with a digital sampling journey, creating a seamless educate-experience-reward cycle.
1. Mall Sampling: Real-Time Product Experience
Sensodyne’s interactive sampling kiosk was set up in high-footfall malls. Here’s how the experience unfolded:
- • Step 1: Taste Test Before Sensodyne – Visitors first ate ice cream and rated their tooth sensitivity using a tablet-based digital form.
- • Step 2: Try Sensodyne – A Sensodyne sample was provided, and consumers applied it as directed.
- • Step 3: Taste Test After Sensodyne – A few minutes later, participants ate ice cream again to feel the difference.
- • Step 4: Feedback & Data Capture – They were prompted to rate their experience and provide feedback on how much relief they felt.
Why This Worked:
- • Real-time experiential learning – Consumers directly felt Sensodyne’s impact.
- • Data collection – Consumer insights were captured through digital feedback forms.
- • Brand engagement – The interactive format ensured deeper involvement.
2. Digital Sampling: At-Home Engagement & Conversion
For consumers who couldn’t visit a mall, Almonds AI designed a WhatsApp-enabled digital sampling journey:
- • Consumers requested samples online, entering key details via a WhatsApp chatbot.
- • Samples were delivered to their doorstep, making participation seamless.
- • After a few days, automated WhatsApp messages were sent, asking for feedback.
- • Discount codes for Amazon & e-commerce platforms were shared, driving purchases.
Why This Worked:
- • Scalability – Digital sampling expanded Sensodyne’s reach beyond malls.
- • Post-experience engagement – Timely follow-ups increased conversion rates.
- • Seamless user journey – From sample request to feedback & purchase, the process was effortless.
Impact:
- • Enhanced Brand Engagement – Consumers actively participated in both physical and digital experiences.
- • Increased Conversion – Many users, after feeling the impact, redeemed discount codes on Amazon & other platforms.
- • Valuable Consumer Data – Insights from both campaigns allowed Sensodyne to refine marketing efforts and target consumers better.
Conclusion:
Sensodyne’s experiential sampling campaign, powered by Almonds AI, transformed product trials into high-impact brand experiences. By merging physical engagement with digital scalability, Sensodyne successfully:
- • Educated consumers in a meaningful way
- • Created real-time brand recall & loyalty
- • Drove purchase intent with seamless rewards
This case study showcases how brands can leverage data-driven engagement, incentives, and real-time feedback to create powerful brand experiences—proving that when consumers experience the difference, they buy the difference.
