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Top 5 secrets to make your hybrid or virtual event a big success!

Top 5 secrets to make your hybrid or virtual event a big success!

Abhinav Jain is the CEO & Co-founder at Almond Solutions – An ATechnos venture. Almond Virtex has hosted hundreds of virtual and hybrid events last year.

If we talk about what great things happened to the experiential industry during the pandemic, then virtual events will top the list, followed by hybrid events. The organizations have realized the potential of virtual events, and now they are moving towards Hybrid events that will stay in the market for long.

What is a hybrid event?

A hybrid event is a combination of virtual & in-person events. The hybrid event happens in front of a small percentage of a live audience while most of the event audience attend the event remotely, online through a virtual platform.

Now let’s get into the tips of hosting a successful hybrid event.

Hosting a successful hybrid event depends upon the type of people we are targeting and the specific objectives of the event. Here we are going to share some factors that decide the success of a hybrid event.

Choose the correct hybrid event partner.

In the current scenario, there are many options to choose from. But what should be looked at before choosing one? Many brands look for the technical capabilities for the successful conduct of the event, but the success depends on how integrated the event is. Many new players are offering hybrid event services. But, it is always good to choose a platform partner who has experience in holding virtual and physical events that will make a real difference. Also, remember copying a physical event into a virtual space is not a great idea rather hybrid and virtual events need to be thought of from a digital-first approach.

The event platform should have built-in features.

While choosing a virtual event platform, always consider the features offered. As the attendees are diverse, some attend the event in person while some remotely, it becomes very challenging to keep everyone engaged. So, an AI-enabled platform helps in getting insights to make the event more engaging and targeted.

A well-developed user-friendly platform.

Check on how well you are addressing the needs and preferences of your audience. it will tell you how successful your hybrid event will be. It is crucial to have an interface that is accessible to everyone and easy to use without any complexities.

Personalization.

If the platform is personalized, the audience will stay hooked to the hybrid event. Participants will be attending the event from different locations, and hence everyone wants the best experience. The platform offering flexible preference-based options should be your go-to choice which will get more people to register.

Response time and resolution.

It is the most vital aspect to look at before finalizing any event partner. Both virtual and in-person events have their respective challenges, but hybrid events have a mixture of challenges faced by both types of events that is important to address to make the event glitch-free. To cater to the same, it is important to check the capability of the team to handle challenges in real-time and the tech support they offer.
If you are considering all the above factors, you are ready to choose a virtual events platform partner and start with your next hybrid event.
The author of this article is Abhinav Jain, CEO & Co-founder – Almond Solutions. Almond Virtex, a virtual and hybrid events platform, can be your perfect partner to host a hybrid event. More details @ https://almondvirtex.com or Email – info@almonds.ai
Source by: Almond Virtex
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Factors to Keep in Mind While Hosting a Webinar.

Factors to Keep in Mind While Hosting a Webinar.

While hosting a webinar, you should keep in mind that you are hosting it for your audience. So, plan the event keeping it in the way of audience interests.

The most important thing to consider is the audience’s objective to attend and learn from the event. These thoughts will help you plan and strategize your event.

Some main points we can look at to host a successful event are:

Know your target audience

While hosting an event, you should be very clear with your target audience. Know the interests of your audience from where we get most attraction.

Analyse your webinars

The analysis is a prime factor while hosting a webinar as it helps increase the performance of the webinars. Almond Solutions provides real-time dashboards and post-event analytics to make necessary changes and improve the performance of webinars.

Use of authentic content

Ensure that speakers in the webinars are familiar with the content and the event is interactive. The audience would appreciate the natural flow in the webinar and participate.

Audience Interaction

Audience interaction is a must. The host should interact with the participants at regular intervals during a webinar. Almond Solutions provides you with opportunities to interact directly with the attendees, create polls, ask questions, and many more to interact with the participants.
In current scenarios, the number of webinars and attendees has increased. People are attending different webinars of their choice from the comfort of their homes. If you are planning to host webinars for your business/organization, spend time understanding the ins and outs of a successful webinar and choose the right platform that will help you with all your needs.
Source by: Almond Virtex
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Design and Hosting Guide for an Online Course

Design and Hosting Guide for an Online Course.

Virtual learning and preparation have been an essential aspect of all organizations. It can be very lucrative to develop and market online classes, with several professionals earning profit in 5 to 7 figures.
It is estimated that the entire e-learning industry will boost 300 trillion dollars by 2025, with more online learning courses for individuals and companies. Because of the pandemic, there is no better time to enter the rising e-learning market.
Creators may use Almond Solutions to their advantage by sharing pre-recorded lesson videos or live-streaming their lessons. Professionals can utilize Almond Solutions, a virtual events platform, that allows developers to earn money through their content and help them evolve while achieving ROI. You can leverage the platform by uploading pre-recorded videos, organizing live sessions, or an on-demand session. The development of online courses involves many phases, but the most crucial phase is to choose the subject to build a website and generate revenue. It will be the rock-bottom for your course.

Below are different steps you must take to create an online course.

Select a popular subject you want to teach.

While choosing the subject of your online course there are infinite possibilities. There is no set rule for writing a course. It just requires patience and ingenuity. If you like your domain of expertise, everything else will fall into line. So, it is crucial to choose a topic of your interest. There are countless resources and tools that can help you develop insightful and engaging courses; all you need to do is explore every possible idea.
Although most instructors deliver online classes as pre-recorded and on-demand sessions, Almond Solutions allows you to mix your session and make them more attractive to participants who want to engage with their virtual trainer in real-time.

Concentrate on delivering an exceptional customer experience.

➔ Visually appealing online course.

It takes a lot of time and energy to create an online course, so keeping it appealing is essential. To do this, create an engaging landing page for your upcoming audience and provide a brief overview of what your viewers should anticipate from the course. Moreover, it is necessary to do proper research on your subject until you are familiar with your topic. You should also conduct keyword analysis to see what types of questions your target audience is searching for about your topic. Almond Solutions allows you to mix pre-recorded / on-demand sessions with a live session. That makes it more interactive for the students who want to engage with their online teacher live.

➔ Create a syllabus for your online course.

Generate a checklist of the lessons you want to offer in your online course. To maintain a seamless and trouble-free learning opportunity, identify a goal for each topic, and break down the areas you want to discuss. It will give you and your audience a better understanding of the course. It all boils down to walking the viewers step by step throughout the course. The whole course should have an introduction and a conclusion for better understanding.

➔ Create user-friendly course material.

It is crucial to create engaging content around a course while building it. You can also write a blog post, host a webinar, host a podcast, or maintain a YouTube channel for the course, so people can easily connect with it, even if you have uploaded a pre-recorded session. Your content should be easy to understand, and your webpage should be user-friendly.

To get started, choose the right virtual platform.

Choosing the right platform for your course is very crucial. Almond Solutions is an engagement platform that offers the streaming of webinars and events to its users to create both live and on-demand events. With numerous features, we allow you to elevate your online course and inspire more attendees to enroll.

Here are some of groundbreaking innovations of Almond Solutions that can convert your online course into an exciting experience:

SURVEYS, POLLS, AND NOTIFICATIONS

Keep the users engaged throughout the event with basic features that make the event a wholesome experience.

CAFÉ AND GAMES ZONES

The café provides entertaining and enjoyable experiences. The game zone ensures excitement is high.

DIGITAL NETWORKING

Create a privacy-enabled virtual networking zone enabling attendees to create their profiles and interact 1:1.

CONCIERGE CHAT-BOTS

A dedicated system that can deliver required information, assist with the event walk-through, and troubleshoot technical queries for every user.
By leveraging Almond Solutions you can build an informative yet engaging course for your users, and if you have any query regarding virtual events reach out to us.
Source by: Almond Virtex
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Creative Ideas for Hosting a Virtual Workshop

Creative Ideas for Hosting a Virtual Workshop

When the pandemic began last year, it shocked the world and made things pretty hard for event organizers, public leaders, and employees. They have had no alternative but to plan their seminars and activities online. The troublesome part was to plan an event without physical interactions and personal contact and then the idea of virtual events came in.

Like every other form of event, virtual events also have their drawback but, with the pandemic, digital events just showed how crucial they are for the future. Digital events proved to be beneficial to companies who want to advertise their products or services via virtual workshops with next-generation platforms and ever-changing technologies.

Here are some examples of workshops that you can organize with Almond Solutions:

Crafts Workshop

During the pandemic, everyone is reconnecting with their artistic self. By organizing a workshop for artists and design enthusiasts, you can increase your brand awareness and artistic circles through virtual activities. You should also arrange a session for school kids with summer break coming up. Participants can join your sessions from their computers, laptops, and tablets. All you need is Almond Solutions software to log in.

Kitchen Masterclass

If you own a hotel, bakery or pastry, or home-run kitchen, one of the best approaches to engage with your customers is by organizing a virtual cooking workshop. It will enormously strengthen your relationships with your customers. You can hold a live cooking class by showing people how to prepare an abundance of easy and delicious meals in real-time. Or else you can also pre-record the session and play it on our platform.

Online Yoga Sessions

During this pandemic, everyone is concerned about improving the immune system with a healthy diet and lifestyle. Online yoga sessions can be the best business plan. You can host a live meeting, perform various yoga poses for the visitors, or stream a pre-registered HD+ quality session.

Workshops on Stand-up Comedy

According to research, humans are 13% more productive when they are happy. You may arrange an active workshop for budding learners by teaching them the complexities of improvement in comedy. You can start with the significance of happiness and build it to the crucial point to remember during stand-up comedy events.

Virtual Dance Session

You can organize a dance workshop for people. You can teach them different dance forms or plan a Zumba dance class. Availing the advantage of the download option, you can share the session video on various social platforms.

You can also include event sponsors and advertise them on your event sign-up page by building specific sponsor spaces where participants can connect with them. In return, they can sponsor prizes for any online contest for enhanced engagement.

Almond Solutions gives you the medium and resources to transform your workshop into a spectacular achievement. We provide fast registrations, sign-ins, and interaction tools to give the event a better user interface. All you need is an attractive new idea, and we at Almond Solutions will help you reach your desired outcome!

Source by: Almond Virtex

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Get Started as an Online Fitness Trainer with Almond Solutions.

Get Started as an Online Fitness Trainer with Almond Solutions.

When we think of fitness training, we always assume that these can be done best in particular spaces with professional trainers. But the Covid-19 pandemic has shut down all such spaces, including gyms and yoga centers, and many people don’t have knowledge and equipment for exercises at home, which has increased the scope of fitness training to adopt digital mode and go online.

Almond Solutions provides you the perfect next-generation virtual platform to conduct online fitness sessions in a live and interactive way. So, if you are a fitness trainer and looking for ways to continue with your training sessions, we have a solution for you!

Here are some tips that will help you get started with your online fitness sessions:

Create your streaming setup.

Setup doesn’t mean that you need to have a studio room with HD audio-video quality products, heavy on your pocket. Start with the basic requirements like a laptop/computer or a mobile phone with necessary features such as a webcam and microphone. Along with the basic setup, there is a need to maintain a digital record of the sessions, with which Almond Solutions can help you.

Get your existing clients to enrol in virtual fitness sessions.

Reaching out to a new audience is always a good idea to increase your business. But starting your classes with your existing client base will help you work with people who already have trust in you. You can retain your clients and monitor their form, share recordings of sessions to help them improve. You can use the same recordings to tap the new audience.

Create a landing page for users to book their sessions.

If you want to set up a completely customizable landing page, Almond Solutions will be a one-stop destination for you. The event landing page will help your new and existing clients book their slots and get an understanding of what you offer.

Promotion of the event and services offered online.

With your existing clients on board, it is time to reach out to a new audience and increase your client base. Online promotion plays a crucial role in boosting your visibility among the audience. Leverage the power of social media platforms and relevant content by sharing all information related to your event and services online.

Deciding price of sessions.

After the successful creation of a landing page, decide your pricing model for the classes. The price model can be a monthly subscription for the trainees or you can charge users per session. Users who are willing to pay more can avail pre-recorded session videos on-demand, download exercise guides and diet plans, and much more.

Modify your offerings.

Along with your regular training sessions, you can choose to modify your offerings to make your sessions interactive. Almond Solutions offers many features to engage with your registered attendees, like polls for audience interaction, questions and answers, surveys for improvement of sessions, and many more.

Creating a collection of the recorded session

You can create a video collection of all your fitness sessions to make a video library. Almond Solutions allows you to insert pre-recorded videos into your live session and allows you to pay more attention to the exercise and form of your attendees.

Staying at home and join virtual fitness sessions to boost immunity and take care of health is what everyone is opting for in the current scenario. Digital platforms offer you to start your online fitness training business and host interactive sessions with the ease of functionality.

So trust your skills and leverage the virtual platforms like Almond Solutions to kick-start your virtual training business today!

Source by: Almond Virtex

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How to choose a virtual event platform for the virtual concert.

How to choose a virtual event platform for the virtual concert.

Covid-19 pandemic has changed the event industry and virtual events have made a place for themselves by conducting different engaging events. Concerts are a good example of virtual events activity that can reach people globally.
For a successful virtual event, all aspects of the event should be considered such as set up, ticketing, management, marketing and more. As a next-generation webinar and virtual events platform, Almond Solutions supports hybrid events with all the features which are important for an online concert.

What you should look for in you virtual events platform?

Capability of providing high quality streaming.

To conduct a successful concert, you need to make sure the virtual experience you are offering to the audience is extraordinary, therefore you should always look for a virtual events platform that allows high-quality audio and video streaming.

Features to engage with your audience.

With the ongoing performances in the concert, it is also important to engage with the audience throughout. Almond Solutions offers many features like round tables, café and game zones, surveys and polls, live interaction with the audience and many more to keep your audience engaged.

Event Analytics.

Choose a platform that’ll help in analysing the engagement and behaviour of your audience. This will help you in gaining event insights, make necessary changes, and plan future events more efficiently.

Support large audience gathering.

To ensure no issue or failure happen during the event streaming, the virtual event platform you have chosen must have a bandwidth to host a large number of people without crashing. The platform should be hosted on a secure cloud and poised to scale quickly to deliver a successful event.

Event Marketing and Promotion.

If you want your event to be successful, you need to make sure that it reaches as many people as possible. Almond Solutions have in-built invitations and emailers along with in-built registration and automated email reminders for registered attendees.

Choosing an ideal platform for your virtual events will require a little initial effort and investment but at the same time a seamless and successful event will result in good ROI by ensuring global reach.

Current scenarios have increased the demand of virtual events and people are choosing to attend different virtual concerts actively that they can enjoy from the convenience of their home. NOW is the time to leverage the benefits of virtual events!

Source by: Almond Virtex

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Ideas for Your 2021 Online Employee Engagement Event

Ideas for Your 2021 Online Employee Engagement Event

As the Coronavirus has struck the nation once more, the world’s only choice is to operate remotely. The HR manager of the organization has to come up with new ideas for enhancing the efficiency and productivity of employees through virtual involvement activities. Virtual Employee Engagement is a way of improving the connection between the organization and its employees.

Here are 8 creative virtual engagement activities to put an end to your worries and to keep your office staff engaged.

Virtual Concert

There can be nothing more relaxed than a live show, and you can stream a pre-recorded concert with Almond Solutions by which you can say no to the stress of internet problems. Remember to seek out those unknown artists within your organization and provide them with the recognition they deserve.

Cook Off Challenge

Everyone has a chef inside them, and who doesn’t miss those delicious office lunches? So, while those lunches might be few and far behind these days, it doesn’t mean we shouldn’t bake pies in the master chef style. Whether it’s a scratch card challenge to make something sweet with fruit, prepare a three-course meal in 40 minutes, or bake the most imaginative cake, there’s something for everyone.

Motivational Speech

Nothing can go wrong with the motivational speech regarding the broad market your business serves. You can then narrow the details of how your employees affect that market. Speak with clarity, enthusiasm, and integrity.
If you get an inspiring speech right, your employees will work more efficiently and effectively.

Laughter Club

Giggling is the best medication. It is the best way to motivate and engage your employees. Invite talented stand-up comedians to perform live, or let the secret comedy talent within your coworkers try their hand at the workplace. For better results, you should do this once a month.

Virtual Trivia

When was the business established? What is the meaning of our company’s name? How many employees are there in our organization? Who is our youngest employee? Guess the name of the movie. It’s time to form the trivia team, which will run weekly trivia themes. You can do this weekly for half an hour. Therefore, trivia games aim to keep the brain active and motivated, which is beneficial for any career.

Talent Show

Everyone is born with a special talent. Encourage your employees to upload the recorded video on the employee app. If you want your employees to participate enthusiastically, you should do it every week. It will also act as an ice-breaking session between the employees.

Virtual Birthday Parties

Birthday celebrations in the workplace imply cakes and good cheer in the cafeteria. When working in a virtual workplace, you might make a few minor adjustments and celebrate anyone’s birthday. It will give them a feeling that the organization cares about its employees.

Treasure Hunt

“Go get something in the color of the company’s logo.”

“Take a photograph of your workstation.”

“A thing that reminds you of your organization.”

“Upload what you’re having for lunch today.”

“Bring anything that begins with the letter A.”

Treasure Hunt helps employees in developing new skills and strengthening existing skills such as teamwork, interaction, and decision making. It helps them understand their coworkers and result in a better relationship with them.

Investing in engaging employee interaction programs is an integral aspect of developing virtual teams. It helps in enhancing two-way communication that is crucial for a healthy workspace.
You don’t need out-of-the-world employee motivation ideas. Just devoting fifteen minutes at the start of a video conference will make a huge difference.

Source by: Almond Virtex

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AI & Machine Learning in Marketing

AI & Machine Learning in Marketing

An era of accelerated technology is giving life the potential to flourish like never before. One such technology is Artificial Intelligence – a modern approach which is crossing the possibilities of super-intelligence. Today, AI has the potential to become more intelligent than any human.
From SIRI to self-driving cars, artificial intelligence (AI) is progressing rapidly.
AI is really taking over the world. Artificial intelligence is more than just a buzzword and is now deeply embedded in our daily lives. The AI technology gives businesses a competitive edge and is available to developers or businesses of any size or budget.
Now, enough of flattering. Let me tell you what Artificial Intelligence is?
Artificial Intelligence is defined as a program that can sense, reason, act and adapt.
Artificial Intelligence is a way of making a computer, a computer-controlled robot, or a software think intelligently, in a similar manner the intelligent humans think.
The term was coined in 1956.
This term has captivated the mind throughout the world and has many significant uses. Let me share some of the applications of Artificial Intelligence which will rely on it totally in the coming future.

Use of Artificial Intelligence in Agriculture

The rapid adaption of Artificial Intelligence and Machine Learning is seen in agriculture, both in terms of agricultural products and in-field farming techniques.
Companies are developing and programming autonomous robots to handle essential agricultural tasks such as harvesting crops at higher volume and faster pace than human labors. Technologies such as Artificial Intelligence, Cloud Machine Learning, Satellite Imagery, and Advanced Analytics are empowering smallholder farmers to increase their income through higher crop yield and greater price control.
Today, one of the highest priorities for farmers is weed control and ongoing challenges as herbicide resistance becomes the more commonplace. An estimated 250 species of weeds have become resistant to herbicides. Companies are using automation and robotics to help farmers find more efficient ways to protect their crop from weeds.

Many companies are relying on AI and utilizing this technology to get their farming more advanced. Companies like Harvest CROO Robotics Crop Harvesting have developed a robot to help strawberry farmers pick and pack their crops. The company claims that its robot can harvest 8 acres in a single day and replace 30 human laborers. Berlin-based agricultural tech startup has developed an AI application called Plantix that reportedly identifies potential defects and nutrient deficiencies in the soil. Another company called Sky Squirrel Technology using drones to vineyards. The company aims to help users improve their crop yield and reduce crops.

Use of Artificial Intelligence in Marketing

Marketers were somewhat reluctant few years ago to incorporate Artificial Intelligence in their Digital Marketing strategies. But now they have gained a lot more confidence in using AI since its ambiguity has been reduced w.r.t result it can provide.
In the coming future, both AI and Machine Learning will be the most important data initiatives. A survey indicates that 51% of the marketers are already using AI and 27% more are planning on incorporating this technology next year.
Today, AI has the capability to create and generate content. A machine that creates content from scratch. There are certain areas in which content created by AI can be useful and help attract visitors to your website. It can write reports and news based on data and information. AI is not only able to generate content but it can curate it also and make it possible to better connect with visitors on certain websites and show you more relevant content.
For example, the Netflix recommendation system can also give you a suggestion for movies and T.V shows you might find interesting.
Another interesting field that has vastly adopted AI is Digital Marketing. For example, Facebook and Google ad platform already use machine learning and AI to find people more prone to making the advertisers desired action and to achieve this, they analyze the user’s information like their interests demographics and other aspects to learn and detect the best audience.
Innovations like Amazon Echo, Google Home, Apples Siri and Microsoft Cortana make it easy for people to perform searches by just pressing a button or saying a voice command.
Moreover, the application like Grid that uses AI to design a website based on user-provided information like images, text, calls-to-action etc. They can make the website look professional in much less time and an unbeatable price.
Hence, Artificial Intelligence has dominated the market in such a rapid manner that it will be a backbone of marketing in the coming future.

Use of Artificial intelligence in E-commerce

Many e-commerce businesses are already using forms of AI to better understand their customers, generate new leads and provide an enhanced customer experience. Major tech firms such as Facebook, IBM, Google, and Yahoo have already publically expressed their focus on developing artificial intelligence as a new source of business.
Today, many e-commerce companies are using AI to build better relationships with customers by incorporating chatbots into their marketing strategies.
E-commerce websites are using chatbots to improve customer support service. Chatbots are built using AI and are able to communicate with humans. They can also collect your past data and provide you with a very personalized user experience. Chatbots are providing 24/7 customer support to buyers.
This helps in understanding the customer behavior of the whole population as well as of the individual buyer. Understanding the customer buying pattern can be made E-commerce to make changes wherever needed and predicting the next buy of the user also.
AI is helping e-commerce companies like eBay, Target, and social media giant Pinterest take the guesswork out of online shopping by simplifying the search process. Pinterest also reported that 93% of its users use the site top plan purchases. Many brands are using chatbots to simplify the user experience and whether humans realize it or not, they are having functional, personalized relationships with robots.
The deployment of Artificial Intelligence into E-commerce has given a new dimension to the business. AI has enabled the business to work more efficiently and in a more competent manner. AI in e-commerce helps to achieve objective more effectively. It is expected by 2020, 85% of the enterprises will be overtaken by Artificial Intelligence and is finding a drill in every industry.

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ATechnos Confiderates with Cloudbanter

ATechnos Confiderates with Cloudbanter

The technological revolution has somehow affected the gaming industry in a very constructive manner and has given a massive breakthrough to game developers who are eager enough to portray their skills and persuade the gamer. Today, Augmented Reality and Virtual Reality games are the hottest trend in gaming as they are providing more intense and realistic action. UK Game Industry is the fastest growing sector in AR and VR games.

AR and VR are the ways the tech can change the world you look at. The terms can be confusing and sometimes people think they are same but actually, they are not. Augmented Reality is defined as the superimposition of a computer-generated image on a users view of the real world. The primary value of AR is that it brings components of the digital world into a persons perception of the real world. AR is used in apps for smartphones and tablets. AR apps use your phones camera to show you a view of the real world in front of you and then putting a layer of information including text and/or images on top of the view.On the other hand, Virtual Reality is defined as the use of computer technology to create a simulated environment. Its a creation of a virtual environment presented to our senses in such a way that we experience it as if we were really there. A new innovation in this technology is VR 360-degree which gives you an omnipresent view of the simulated reality.
India, one of the worlds largest youth populations is audacious to be on the top in the worlds gaming sector but it is still in the process to make its mark. The growth is expected in the next five years.
Abhay Techno Services Private Limited (ATechnoS) has taken a very greathearted initiative to explore itself in the gaming zone. It has developed numerous AR and VR android games like AR Car Crash, AR Cricket, AR Fighting, AR Asteroid Planet etc. which you can download on your mobile. You can go to play store, search ATechnos games and get a delightful experience. Very few companies in India have started this agenda and ATechnos is one of them. Our aim is not only to develop a few games and remain stagnant but our motive is to continuously innovate high-quality games and draw as much as people possible. We always keep an eye on world technology and latest updates to take our games to a very advanced level so that the future generation can meet up to the high tech expression of AR and VR games. Mobile games have attracted people of all ages, nationalities, and occupation, and to fulfill their expectations we have a sedulous and creative team to match up their preconceived notions.
Nowadays mobile games are more trending because smartphones can be accessed by everyone. The center of gravity has shifted from costly games to mobile games. India is on the edge of making a loud noise in the gaming industry and expected to make 71 billion INR in the next three years.
ATechnos has a remarkable ability to design such games and heading towards its goal day and night to emerge as a leading company and gradually reach a level where we can make us proud along with making the gaming sector of the country a symbol of accomplishment.

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The Digital Kumbh

The Digital Kumbh

I have lived in the USA for many years and one thing that always excites me is the night of “Super Bowl”. Many of the time its not the game but for the marketing enthusiast like me, it is the advertisements that are being shown on the tv in between the breaks. Brand advertisers try their level best to make advertisement commercials look different and remember worthy especially on these super expensive ad spots.Kumbh; also recognized as “Intangible Cultural Heritage of Humanity by UNESCO” is no different. Its the worlds largest human gathering, with over 120 million people expected to attend and it is not just the crowd of millions of people that make the Kumbh special, but also the desire of every brand to connect with the unbeatable audience at one shot makes Kumbh pretty unique.
In order to take advantage of the opportunity to reach masses, brands have already been thinking about the Kumbh campaigns for almost a year. Until the pre-Jio era, OOH (primarily hoardings, billboards, handouts) properties were seen as the opportunities to grab attention at the Kumbh. There were also some campaigns like “Dant Snaan” by Dabur, “Roti Reminder” by HUL which innovatively delivered the brand messages in the previous Kumbh gatherings. I have written previously about the same on LinkedIn Pulse here : https://www.linkedin.com/pulse/kumbh-heartland-360-marketing-abhinav-jain-aj-/
Now with expected 40%+ Internet-enabled users visiting the Kumbh in 2019, it is a mandate for brands to think digitally and use technologies innovatively that connect them with the audience and not just that but also make this engagement rememberable for a longer period. We should not be surprised to experience similar digital innovation like the ones at the CES or FOM at the Kumbh.

Here are the five digital trends that brands are expected to take advantage of at the Kumbh 2019
1. Location-based notifications to drive traffic on stalls: Like every other mela, most of the brands would want the visitors to come to their stalls, experience/sample the product. Technologies like OEM/APP based notification can help that happen. Based on the real-time location of the user, the type of the phone, consumer history and many other consumer segments, mobile notifications can be sent to the audience with a call to action. A call to action can be as simple as replying with an SMS, WhatsApp message, or opening the map application on phone with directions to a predefined or pinned location.

2.Bluetooth enabled services: Bluetooth is out of content share and connection (except car audio) business for a quite a long time. Beacons, once introduced with a high mileage have not yet received a great response in marketing campaigns. However, in 2018 some brand marketers have innovatively used beacons in campaigns, and it can be seen as a ray of hope for marketing festivals like Kumbh. There were two barriers seen so far while ideating campaigns using Bluetooth as a medium 1. The hesitation of the consumer to connect with an unknown Bluetooth network 2. Even if the connection is made, a consumer needs to have an app or something that can be the transmitter of notification, information or advertisement. Both the barriers still exist on the consumer side however now brands are looking for innovation and hence there is the chance for Bluetooth adoption at scale.3. IOT and Sensors – I am fond of sensor-based campaigns like #LookingForYou (https://vimeo.com/139453252) that have tried to innovatively use technology to offer their audience a beautiful ad experience and have returned great results for the brands. In near future, OOH billboards are expected to be converted to Big LED Screens and in gatherings like Kumbh and big melas sensor based engagements will influence the overall experience positively.
4. AR/VR – It’s no brainer for marketers to think about AR and VR experience enablement in their campaigns now. 360-degree videos have already picked up a great momentum in the last few years and now platforms like Facebook, YouTube etc. have integrated these type of content. Brands have a great opportunity to create integrated campaigns ( Online and Offline Experience). VR based engagement experience offers a wow factor to the audience and if integrated with instant gratification, this experience can offer a very long term remembrance. Think of going to a stall, play a VR game in which you win 100 points and so for that, you instantly receive 100rs on your mobile wallet.

5. Application/Wap Based Activities: App or web-based engagements are an all-time high and it’s not the peak yet as the innovations keep on ringing. Recently ATechnos delivered an online experiential campaign for a brand in which we encouraged the audience to play a simple game like a picture puzzle online. You enter your mobile number, accept terms and condition and when you arrange the pictures of the products in a specific (correct) order you can win instant gratification, recharges, gift cards, coupons, discounts or even the dinner with a celebrity etc. The campaign was super hit!

6. For decades, Kumbh has been a venue for spirituality, tourism and advertisers who have thought more on the lines of experiential branding, product sampling, OOH or brand display etc. But thats expected to change this year with more engagement via digital activities, technology subscriptions and IOT.
Advertising is changing as digital ecosystem influences the thinking of a consumer and its lifestyle. In my column, #ThinkDigital I explore the intersection of the latest digital-tech, advertising and everything around. Every fortnight I will be sharing insights on the latest digital trends, innovative campaigns and conversations from the Innovation and data-driven digital leaders across the planet.
Internationally acclaimed advertising and analytics enthusiast, data-driven digital strategist, Abhinav has worked across countries with data and analytics-driven companies such as SAP, Dell, Citrix and led consumer behavior focused data and marketing teams of JetBlue, PlaceIQ, OnDeck. Currently, he is Managing Director and Cofounder of ATechnos (www.atechnos.com), a 2012 established innovative digital consulting think-tank based out of Delhi NCR, Mumbai and Bangalore.

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