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Ideas for a Virtual New Year’s Eve Party in 2022

Ideas for a Virtual New Year's Eve Party in 2022

Soon there will be one of the most exciting times of the year. It’s New Year’s Eve!
Enjoying New Year’s Eve with a mind-blowing party is what everyone loves. However, due to COVID-19, people have realized that it’s not safe to go outside in public to enjoy. But that doesn’t mean that you can’t enjoy it. Thanks to the latest technologies, you can enjoy exciting parties with your loved ones from the comfort of your home. The virtual New Year’s Eve celebration is going to be the most trending celebration type this year. And to make your party as exciting as possible, here are some of the ideas that you can follow.

Decide a Theme:

Best parties are always based on some theme. Try to follow a specific theme for your new year’s eve party and set decoration, colors, and music as per the theme. A theme party will gather more attention than a party without a theme. Virtual event platforms offer various designs that can be used for your theme.

Virtual Invitation:

What’s better than receiving a virtual invitation to the party you are looking forward to. This will build excitement among people. You can find many invitation themes on Canva, or you can even make one. Let your invitees know about the timing, theme, and event platform.

Toast:

This year must have brought various challenges and opportunities for each one of us. Ask your invitees to share about what they are most thankful for this year and what they are looking forward to in 2022. They can share their New Year’s resolution or anything which they want to share.

Virtual Games:

Your virtual party will be incomplete without fun games. This will also allow all the invitees to interact with each other in a fun way. You can organize competitive games and can give the award to the winner to make it exciting.

Virtual Concerts:

A virtual concert can take your party to the next level. There are many concerts explicitly designed for virtual events. You can use one of those to make your party more lively and exciting.

Midnight Count-Down:

This is the heart of every near-year party. Start the countdown on your virtual platform just before midnight and ask your invitees to unmute their mic and count. Once it’s midnight, play some exciting New Year song or music with celebration noise. You can find a playlist full of such songs on any music platform like Spotify or YT music.

Celebrating New Year’s Eve virtually can be very exciting and fun. You can do many things and invite people from any corner of the world to your party. However, it’s essential to choose your virtual event platform carefully. With the best virtual platform, you can take your party to the next level. VIRTEX offers the best events platform in India so that you can organize a memorable New Year’s Eve Party and Welcome 2022 to the fullest.

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Five Crucial Questions to Ask Yourself Before Planning a Hybrid Event

Five Crucial Questions to Ask Yourself Before Planning a Hybrid Event

Virtual events are increasingly becoming popular in post-pandemic times. People have gotten used to and are more openly adopting the idea of remote/flexible working. We are well-equipped with technologies that enable us to build newer software that is propping up daily now, which enhances the virtual experience of collaborating. All said and done, there is still no escaping the need for a physical presence of an event. Unless everyone in the world has access to a phenomenal augmented reality experience, there will be many people who would want to attend the events from the venue. This gives rise to the need to plan a hybrid event, where everyone can either follow the event in person or virtually.

Business events have been going digital for some years now, partly to flaunt their technological prowess. There still are some concerns that one needs to address before considering a hybrid event.

1. Cost-Benefit analysis for the hybrid format of the event?

  • Proper budgeting is needed to ascertain whether or not the benefits expected to be accrued out of the event are going to cover the costs.
  • The technology and platform that is utilised for such an event matter the most. Choosing the best hybrid event platform such as VIRTEX offers an excellent value for money.

2. What extent of public participation is to be expected from the event?

  • If the event requires a lot of participative response from the audience, then there need to be efficient online polls and surveys to facilitate their participation. VIRTEX also provides instant gratification features, along with real-time insights and analytics.

3. What type of sponsorships will be needed for such events?

  • Sponsors for hybrid events are sceptical as to the revenue generation through such platforms. The essential factor here is the exhibit experience and the manageability offered to organisers. VIRTEX is known for their feature-rich administrator dashboards.

4. Which will be the most feasible venue for a Hybrid event?

  • VIRTEX is digital agnostic which means that it seamlessly caters to the audience on all kinds of devices, making the event highly scalable.
  • VIRTEX is the go-to platform for hybrid events in India as they allow digital marketing and social media connectivity straight through their platform with a sophisticated technological back-end.

5. How impactful will the digital event be, given a vast virtual audience?

  • The hybrid event needs to provide an immersive experience to the virtual audience due to their colossal proportion.
  • VIRTEX being the best hybrid event platform in India, provides features such as roundtables and meeting rooms which enhance the audience’s curiosity for the event.

VIRTEX has entered the hybrid event phase in India to offer a holistic solution to the transitioning events and add value to the targeted virtual audience for better engagement.

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Almond Virtex: The Most Trusted and Secure Virtual Event Platform

Almond Virtex: The Most Trusted and Secure Virtual Event Platform

After the pandemic, the world was forced to do all of its operations online. However, people started to adapt to it quickly, and it started to become a new routine for the people. Now lockdown is over in most parts of the world, but many people are still preferring virtual meetings and remote work over going physically. Due to this trend, there is a big rise in virtual meetings and events. In order to facilitate the growing market need for virtual events, there are a number of virtual event platforms available in the market. However, functionality, as well as the user interface of each platform, varies. It is for that reason it becomes critical to choose a platform that meets all of your needs. Whether it is a corporate meeting, a virtual celebration, or a video conference, the virtual event platform must be able to fulfill the needs with a user interface that makes the virtual meetings more interesting and happening. On top of that, the platform should be well-secured and trusted, so issues like technical glitches and other undesirable things do not occur.
Almond Virtex is the most trusted, secure, and best virtual event platform in India, with a remarkable brand reputation for its high quality and secure work.Rather than just offering virtual event platforms, the company also offers various virtual as well as hybrid event solutions for event agencies, associations, workforce, companies, workforce development organizations, universities, and many others.
Almond Virtex was created by a team of technologist-turned-experience designers who feel there is a significant difference between duplicating a real event into a virtual world and developing a digital-first event. Any virtual exposition, large-scale conference, property expo, job fair award ceremony, live video broadcasts, or virtual video interviews may benefit from Almond Virtex’s versatile, customizable, feature-packed, mobile-friendly online and app. With the 5 Guinness Book of World records on its name for facilitating the highest number of people in a virtual medium, Almond Virtex has become the only online event platform that holds such a record.

Features offered by Almond Virtex:

Whether it is an online conference, virtual meeting, or any online celebration, Virtex offers a wide range of features to its users to enhance their as well as audience experience, which they love. Here are some of the exciting and convenient features offered by the company:

  • LIVE AND PRE-RECORDED SESSIONS: Organize as many speaker sessions, panel discussions, and presentations as you like. Deliver numerous sessions at the same time.
  • LIVE INTERACTION WITH AUDIENCE: The audience can interact with the presenters and panelists in real-time and offer comments in real-time.
  • SURVEYS, POLLS, AND NOTIFICATIONS: Maintain user engagement during the event using fundamental elements that contribute to a positive event experience.
  • DIGITAL NETWORKING: Establish a private virtual networking zone where participants can create profiles and engage one-on-one.
  • INSTANT VIDEO CHAT: Speakers and panelists, sponsors and exhibitors, and other participants can be video-chatted with.
  • VIRTUAL EXHIBITION: Organize an expo with highly interactive sponsor booths and exhibitor zones that may provide individualized experiences for attendees.
  • ROUNDTABLES & MEETING ROOMS: Make private as well as public meeting rooms with restricted access, or allow guests to create their own meeting rooms.
  • CONCIERGE CHAT-BOTS: A specialized system that can provide essential information, aid with event walk-throughs, and handle technical issues for each user.
  • SOCIAL MEDIA & WHATSAPP: Integrate social channels to generate buzz and accelerate two-way engagement via WhatsApp, Messenger, and other messaging apps.
  • INSTANT GRATIFICATIONS: Attendees can be rewarded for their enthusiasm, multi-level participation, and long-term commitment.
  • CAFÉ AND GAMES ZONES: The café offers a variety of engaging and pleasurable activities. The game zone offers a high level of excitement.
  • INSIGHTS AND ANALYTICS: The live dashboard shows engagement figures in real-time, while post-event analytics give detailed data and insights.
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Virtual festival Celebration Ideas for 2021

Virtual festival Celebration Ideas for 2021

After the COVID-19 pandemic, people started to adapt to the online mode of communication and work. Even though lockdown has ended in most parts of the world, many people still prefer their homes’ comfort and risk-free environment. Overall this is increasing the demand for virtual meetings and virtual events. In fact, Virtual events are expected to be more popular in the future, according to 93 % of event marketers. Virtual interaction is not only restricted to official events and meetings. In fact, today, many kinds of big functions and hybrid events are organized through online platforms. Since people are likely to enjoy any celebration from the comfort of their home, it becomes crucial that virtual celebration offers the best possible experience to the people.

The integration of new technology in the virtual event platform has made virtual events more engaging and happening than ever before. However, without any good ideas or plans, no virtual celebration is going to be exciting. Here are the top 5 virtual festival celebration ideas that you can use to make your celebration more exciting and engaging.

Competition and Games:

This is probably the most commonly used and engaging idea. There is no better way to improve the company’s engagement than to include them in the celebration. Having virtual competitions and games breaks the ice and gives an energetic start to the festival to attend the rest of the program with an active mindset.

Real-Time Art Illustration:

The human mind is designed to love art, and what better than watching an artist create art live during the virtual celebration. Whether a sand artist making beautiful sand art or any other art form, try to keep it in the festival. However, it would help if you took care that it does not get too lengthy, or else the people’s attention span will decrease.

Virtual Concert:

What’s better than listening to some fantastic music from the comfort of your home on a virtual event platform? Organizing a virtual concert as a part of your celebration is a great idea. The virtual show will make the event more entertaining. There are many great concerts available that are designed specifically for virtual celebrations and online events. You can use those concerts to make your celebration more engaging.

A litter campfire:

We all love campfires! Having a small campfire illustration during the event will bring a nostalgic feeling of ghost stories and camp activities and help people stay together and engage during the event.

Magic Show:

People love to get a surprise, and what’s more surprising and exciting than having a virtual magic show. A magic show is one of the best possible ways to grab the audience’s attention and make them feel excited about the event. This is an excellent idea if you want to enhance the experience of the audience.

With the availability of a high-speed internet connection, anyone can join a virtual celebration, which would not have been possible in the past. With the above-given ideas, your virtual celebration can reach new milestones. However, no matter how great the celebration idea is, it cannot give the best result possible unless it is integrated with the best virtual event platform. It is essential to choose a virtual event platform wisely since it will affect the audience’s experience. VIRTEX provides the best virtual and hybrid event platform with an appealing user interface and various engaging features. So make your next celebration memorable to the people with unique ideas and platforms.

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6 questions your event sponsors will ask you

6 questions your event sponsors will ask you

Event sponsorship is the method of advertising a brand by sponsoring or supporting an event financially in exchange for brand awareness to highly engaged attendees. Several companies are now relocating their advertising budget for event sponsorship, to connect with their customers in a personal way. Hosting a virtual event is not as easy as it sounds on paper. It is a complex and costly process and successful brands host virtual events by creating an expert event sponsorship package.

Questions your event sponsors will ask you before the partnership:

While hosting your brand’s virtual event your sponsor would want to see value in your offering and understand your product completely. Sponsors will ask a series of questions before they offer you the opportunity of getting your brand in front of your potential customers on a hybrid event platform.

1. What is the visibility that we get at the event?

The sponsor will not be interested in your event if they are not clear on the quantum of visibility that they will get at your event. Thus, you have to think from the perspective of your sponsor and craft every single element in your sponsorship package with utmost caution.

2. How best do you describe your event?

Copying event descriptions from the event profile is a major turn-off for sponsors. Also, some event organizers make the mistake of having descriptions in only a few lines. Sponsorship is B2B and without such clarity in information, the sponsors will not get trust in the partnership.

3. What are the demographics that you cover?

Sponsors are business people who are looking to generate a solid ROI through sponsorships. They want to bring their service to their audience and a seasoned Virtual platform like Virtex understands this pretty well. It makes sure that it matches its demographics with the exact target group of the sponsors to make the sponsor negotiation process easier.

4. What role do we play in the event?

Sponsors wish to see themselves as an added value for the event. Experienced organizers come up with compelling proposals that include the sponsors in the event so that they get to add value to the event. Virtex, the best virtual platform in India, involves the sponsors early in the event planning process, to give them their space.

5. Do we get access to the audience?

Sponsors will be anxious to make the best out of the package. Whether to give them direct access to the audience or not should be decided carefully. There is however networking software available to facilitate connections between the attendees and the sponsors.

6. What is the cost of the sponsorship?

Sponsors will be worried about the budget and if the event doesn’t fall within their budget, they are not likely to sponsor it. Event organizers can help keep other costs such as travel, accommodation costs, employee expenses, event tickets, etc., at the lower end to compensate.

Bottom Line:

Though the right event partnerships have tremendous potential to attain great customer reach, it doesn’t happen just like that on a blue moon day. Your sponsors will ask questions and get their stance cleared and will not be ready to sponsor until they are thoroughly interested in your virtual event. Event organizers like Virtex, the best online event platform in India can help you navigate through the sponsorship partnership by planning, promoting, and bringing up the best event sponsorship packages.

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Why are hybrid events the ‘future’?

Why are hybrid events the ‘future’?

After the Covid-19 breakdown globally, there were many changes in our daily routine in various ways, the most significant of which was the way we communicated with one another. Throughout this trying time, we have modified our engagement with others by doing virtual meetings and conferences. When the epidemic is over, the issue becomes whether we will return to our face-to-face interactions or if online activities will become the norm.

An important feature of such events is the fact that hybrid events do not require a lot of high-end technology, such as virtual reality, augmented reality, holograms, or anything similar, contrary to popular belief. You can create a high-quality hybrid event using readily available technologies without requiring years of training or skill. With the availability of numerous hybrid platforms, many reasons make hybrid events in India as well as globally as the future:

Cost-Effectiveness of Hybrid Events

By lowering the number of in-person participants, hybrid events can help you save money on travel, venue, food, and other expenses. However, expenditures for the virtual component of the event, such as the web platform, audio, and cameras necessary to transmit the event to remote attendees, must still be considered. Despite this, the virtual component will be less expensive than the in-person component. Joining online is also advantageous for the participants. They are only needed to have a reliable internet connection.

Increased Reach

Hybrid events allow reaching a large number of people by including both physical and virtual audiences. An in-person event may have limitations in terms of the size of the venue and the number of people that may attend. Hybrid events allow you to have the same number of participants online as you have in person, if not more. This way, you will be able to broaden your audience and optimize the capacity of your event. Furthermore, this combination allows participants who are unable to physically attend these events to participate remotely through a hybrid event platform. Speakers from all over the world may virtually attend your event from the comfort of their own homes, something that would otherwise be impossible.

Increased Audience Engagement

The best hybrid events platform in India as well as globally are those that have maximum engagement with the audience. The objective of every event is to promote active participation as well as influencing real-time dialogues. Overall, you want to provide guests with a positive experience. The possibilities for audience participation and the degree of engagement recorded during an event can be used to determine the event’s success. Hybrid events provide event planners with a huge edge by allowing cross-platform engagement. On the hybrid event platform, there is interaction between online participants. In addition, there is interaction amongst in-person attendees at the event site. In-person participants can connect, communicate, and network with remote attendees during hybrid events.

Availability of Data-Driven Insights

Hybrid events are gold mines of data, and they may provide a wide range of insights based on the analysis of several data points. For example, companies may learn which portions of the audience were warmly welcomed by interacting with them at numerous contact points. You’ll be able to keep track of attendance for all of your sessions. You may also plot out when the optimum time is to have events. Furthermore, you may identify the nature of the content and fine-tune it for future use.

Hybrid Events are Environment Friendly

Travel is one of the most major sources of CO2 emissions, and in-person events will always need some form of travel, whether short or lengthy, to get to the event’s site. This allows you to host an event with a sustainable mentality while also expanding your reach to other locations and countries. Attendees who are worried about their environmental impact can participate in an online version of an in-person event. Attendees will be able to participate in the event and receive the same advantages as any other participant while also participating in a responsible activity that reduces carbon emissions.

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Is a hybrid event suitable for your organization?

Is a hybrid event suitable for your organization?

A hybrid event makes use of a combination of in-person and digital strategies to optimize audience experiences and to reach the target audience better. Every single aspect of hybrid events is designed and personalized for the audience and focuses on deriving optimal ROI. The ultimate aim of the hybrid event platform is to connect the brand with its local and international audiences. Event organizers realize that hybrid events are the way towards the future and are adopted by many organizations as it enhances their flexibility in operations and helps them to network better. So should your organization be conducting a hybrid event? Read through to explore.

Is the hybrid event platform suitable for your organization – things to consider:

Hybrid events are a mix of live and virtual events and can be performed with accessible technology. They require years of experience and expertise, and a credible hybrid event organizer like Virtex will get it done with accessible technology and within your budget. They will add a virtual component to your live events so that your audience can participate in the event, no matter where they are. If brand engagement is what you are looking for, then you should leverage hybrid events as engagement is its active ingredient.

Virtex offers the best hybrid event platform in India, that focuses on the seamless integration of technology to enhance the participation of live and virtual audiences. Hybrid events treat your live and online audience equally and ensure that they get the best out of the event. Here are some advantages that you derive from hybrid events.

1. Improves audience reach:

By hosting a hybrid event, you are enhancing attendance for your event, who are your future leads. It has the potential to influence that audience, who were not prepared to attend the event. And there is a 23% chance that the attendees of the event will be attending the future events by the organizer, compounding the reach and attendance of current and future events.

2. Better audience engagement:

When you host a hybrid event, you get your virtual audience to participate in the event actively from their mobile, computers, and other gadgets. They are actively interacting with the event through their likes, shares, and comments. You can also conduct live polls during the session or could have a doubt clearing session with the speaker. All these ensure that your audience interacts with the event (and your brand) and don’t remain as mere spectators.

3. Yields sponsorship opportunities:

About 70% of the corporate sponsors will be interested in attending a hybrid event if they can effectively reach their audience. Hybrid events help sponsors improve their reach and they can communicate with them live. It helps them seek new opportunities and brings trusted collaborations for your organization.

Verdict:

By hosting hybrid events, your organization can reduce travel costs, contribute positively to the environment, and above all keep your marketing pipeline stuffed for at least a year. If you think your organization requires a hybrid event, contact Virtex, the best platform for Hybrid events in India. Virtex will organize the event for you by making use of the best and advanced tools and software platforms and helps you connect with your targets better.

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Secrets to make your virtual event successful by our virtual show run team

Secrets to make your virtual event successful by our virtual show run team.

Webinars, online conferences, live streams, and a host of other events are now held virtually efficiently and cost-effectively to connect the global audience across a theme. A virtual event platform offers a lot of advantages and stands as a testimony of great programming skills. It helps build professional relationships, reaches a wider audience base, accommodates those who are not able to attend in person, and above all, stays within the budget.

But hosting a virtual event is not as easy as it sounds, and takes expert knowledge and experience to yield success out of it. You should leverage on a platform that offers the thrill of a live experience along with the complete effectiveness of digital engagement. Virtex is one such expert virtual event platform in India that unscrambles the limitless possibilities of the virtual world for a phenomenal experience.

How Virtex creates immersive virtual experiences for its clients?

Be it conferences, launch events, community events, R&R shows, training programs, or exhibitions, Virtex offers the most secure, scalable, and customized virtual event platform that is backed by the power of data and analytics. We help connect your brand with its end audience through our expert AI-powered services. Our services are scalable as they are hosted on a secure platform along with best-in-class tools to engage the audience and measure the business objectives at the end of the event. Our virtual show run team also leverages real-time data to analyze the progress and optimize the virtual experience.

Little secrets of Virtex unfolded – how we create dynamic virtual experiences:

Virtex is the best virtual event platform in India that helps its customers host or conduct virtual events on a trusted platform that has been globally accredited. Here are our little secrets that help create an immersive and dynamic on-screen experience for our brands.

  • Relevance: Our virtual show run team ensures that the theme of the event relates to the audience and is inclined towards their psyche. They get the timing of the event right, based on the context, and keep it short and engaging.
  • Differentiation: We know that the world revolves around the online sphere and thus we do all it takes to differentiate your event from the rest of the pile. Our team ensures to relay events that lean into the insights of the audience.
  • Hosting with appropriate tools: We use the right software and AI enabled tools with the utmost focus on privacy and data security. With Virtex, you can create interactive virtual exhibitions, restricted meeting rooms, café and game zones, and almost everything under the radar of virtual events, on par with your business requirements.
  • Support and analytics: Our clients trust us, as we have their back throughout the event. Our holistic event organizing approach and live analytics with real numbers are what differentiates us as the best virtual event platform in the country.

At Virtex, we deliver your brand’s message and impression to your target audience, over a robust and scalable online platform. Our sophisticated technology measures business engagement and makes the entire event highly interesting for the audience and of monetary benefit for our clients.

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How to drive more attendance for your virtual event?

How to drive more attendance for your virtual event?

If the last year has taught us anything, it’s that virtual events are here to stay, regardless of how the epidemic unfolds. Unsurprisingly, the number of companies organizing virtual events is expected to quadruple by the end of 2022. Surprisingly, 55% of event planners expect to increase their investment in virtual events in 2021. The worldwide virtual events market was valued at $78 billion in 2019 and is expected to expand at a compound annual growth rate of nearly 23% through 2027. The virtual event trends in India have also followed the international trend. As a new concept, many users have been unable to quantify the number of events they should attend in a week or fortnight. This is why screen fatigue is a common issue due to which the overall popularity of virtual events could reduce. However, the event organisers should take account of some important points, as presented below, to drive more attendance to the virtual event:

Virtual Event Platform

This might sound basic, but it is crucial to note that the platform on which the event is organized plays a significant role in attracting people. Make sure your platform can manage an event of your magnitude and that it has all of the interactive features you’ll need, such as polls, breakout rooms, live chat, and feedback systems. Virtual event platform eventually helps in increasing the success rate of the overall online exhibition event.

Create an Attractive and Engaging Landing Page

First impressions are crucial. Your event landing page is where potential attendees learn all there is to know about your event. Dazzle them with a concise event offering, clear communication, and a beautiful page UI. Try to make the page engaging and appealing to the people. Give as many facts about the event as possible in a straightforward, easy-to-understand manner – what is the event’s idea and goal, what problems does it address, what to expect from different sessions, who to contact for additional information, and so on.

Start Promoting the Event Early

In general, virtual event participants tend to register in the last month before the event. This is no reason, however, to begin advertising it as soon as feasible. Be the first to put a date on your members’ calendars and exploit the time between updates, incentives, and syndicated material to pique their curiosity.

Increase Your Email Marketing

According to Markletic’s recent research, email is the single most successful technique to promote virtual event registrations for 76% of marketers. Create emails that highlight different aspects of your event, such as networking hours, keynotes, and breakout sessions, inside your email campaigns.

List your Event in Various Platforms

This step can determine the nature of your event. However, if your event is accessible to the public, try putting it on services like Eventbrite, Facebook’s Event listings, and other comparable sites. It’s usually free to post your events on other websites, and it can help you reach a wider audience, especially if your event is about a topic that people are looking for.

Leverage Influencers

Engaging an influencer will help in improving the overall buzz about an event. The overall reach of the event will increase and hence attendance will be improved significantly. In the current scenario, there are several nano and micro-influencers on different social media platforms that could be leveraged to increase the overall popularity of the virtual event.

Leverage word-of-mouth from existing attendees

Live reviews and reactions from existing attendees on social media platforms could help overall popularity for an existing event. Further, such reactions could help in engaging more audiences in future events.

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Ways to Monetize Virtual Events

Ways to Monetize Virtual Events

Virtual event monetization refers to hosting a live virtual event and generating income by selling products/services to your targeted audience. In the pre-COVID period, live events were a key source of money. Virtual events also provide a lot of advantages, but they have their own set of challenges. Revenue generation appears to be one of the most common roadblocks.

According to research from Event Manager Blog, 32.8 percent of event planners are still not maximizing the value of their virtual events and are simply doing it for free. The truth is that there are a lot of untapped opportunities for planners to monetize virtual events.

Strategies to Monetize Your Event

VIRTEX, a leading technology transformation company in India, has built an ever-evolving virtual engagement platform that provides “end-to-end meeting and event management solutions”, enabling global brands to create highly engaging virtual experiences.

We have put together below ‘tried-and-tested’ methods that will enable you to monetize your virtual events and realize the full potential of your virtual events.

1. Sell Premium/Paid Tickets

One of the easiest methods to make money hosting virtual events is to offer attendees limited free access to the event and encourage them to purchase a ticket to view the entire event. Alternatively, you can offer a mix of free content and paid upgrades.

Using a ‘tiered ticketing strategy’ model, event organizers can profit from virtual events. An organizer can also collect specific attendance data based on the upgrade chosen. This allows sending out targeted follow-up marketing and promotional offers to attendees after the event.

2. Sponsorship Opportunities

Virtual events, like in-person events, offer a variety of ways for event organizers to earn money by recognizing sponsors. VIRTEX, one of the best and futuristic virtual event platforms in India, recommends marketers think ‘outside the box’ and go beyond traditional sponsor packages such as mentions on the events website and registration page.

Marketers can build sponsor visibility through social media channels; online exhibit halls; rotating advertisement banners which endorse breakouts, and gamification with sponsor messages. Sponsored host sessions or expert roundtables can also be included. They can be promoted through methods such as email marketing and push notifications.

3. Recommend Affiliate Offers

Affiliate commissions are another wonderful way to generate money from an event. If you’re going to be promoting affiliate tutorials, software, or products, during your virtual event, then, you can become the company’s affiliate partner and promote your affiliate link. You can earn an immediate commission if the attendee buys a product or signs up for a free trial via the affiliate link.

4. Sell Ad-Space

Your registration page and event website will receive a lot of traffic. Hence, you can sell ad spaces to earn revenue in the same way that you offer sponsor packages. Running the most relevant advertisement for your event is the best tactic to gain from advertising revenue.

If you do not have enough time, though, you can make money using Google AdSense. You should choose an advanced tracking tool which allows you to maintain track of your efforts. This enables identifying which of the online marketing initiatives are delivering the most traffic to your business and event website.

5. Upsells and Bumps

Event organizers can make money by selling add-on products to attendees when they buy a ticket to the event. This is done by prompting add-on products which the buyer will be interested in buying. And then, asking the buyer to check a box before completing the order.

If the buyer has already bought the event pass, you may send him/her to an upsell page. This prompts him/her to evaluate other products so as to include it in his/her order. You can promote your existing products or anything you have created to complement the virtual event as add-on products.

Bottom Line

Virtual events have a lot of monetization potential. However, it all depends on how well you can make use of the available opportunities.

VIRTEX, a topmost technology transformation company, has built a cutting-edge technology virtual event platform in India. VIRTEX recommends several ways to incorporate and maximize virtual event monetization in your event. This is evidenced by the number of revenue generation possibilities outlined above.

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