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What factors should you consider while selecting a virtual event platform?

What-factors-should-you-consider-while-selecting-a-virtual-event-platform

What factors should you consider while selecting a virtual event platform?

The virtual event platform is a flexible software solution that helps planners organize, promote, execute and manage their online events. With so many virtual event platforms out there, finding the best match isn’t easy. Here are some factors to consider while choosing the platform to organize stellar events. 

1. Ensure the platform has an aesthetic appeal with customizable design options:

The first thing that the attendees, sponsors, and even the speakers notice about the event, is its design. The design of the event platform represents the brand and the message. It should perfectly align with the brand message and should carry customization options. It should reflect the brand identity and adapt its logo, colors, and visual elements. And this should reflect throughout the platform from the registration page to the actual presentation booth. It should offer the same experience for the sponsors, reflecting their image in the virtual exhibitor spaces. It should allow sponsors to customize their booths with their branding message and design elements. 

2. Check the list of event presentation tools in the platform:

The event platform should render all tools and plugins to host premium virtual events. From mobile apps to CRM tools and a dedicated customer support team, it should cover every single aspect of the event. Be it conferences, exhibitions, community events, or training programs, the platform should posses scalable tools that are phenomenal to use. 

Choose a most trusted virtual event platform that supports both live and pre-recorded sessions, supports live interaction with the audience, engages the audience through surveys and polls, etc. It should posses a virtual networking zone for audience interaction and allow instant video access to communicate. In short, the platform should deliver an absolute digital experience and accommodate reward programs, café, and game zones.

3. Make sure the platform has integrated software for event management:

Online events demand meticulous planning similar to physical events. The secret ingredient for seamless event performance is event management software. It should include,

  • Registration feature for attendees
  • A built-in email system to send invitations and marketing messages for the audience
  • Landing page for the event
  • Engagement features and gamification options 
  • Social media integration for optimal networking and to create event-buzz through real-time            content.
  • An integrated event management software offers real-time analytics and reports about the         event. 
  • Finally, ample automation options to de-complication manual work.

4. Real-time tech support:

Nothing can hinder a great event experience greater than insufficient technical support. Choose a virtual event agency that offers real-time technical support pre, during, and post-event. This helps in handling,

IT infrastructure relevant issues, such as power cuts, internet, Wifi problem, etc.

Platform-related problems such as login and access issues, black screen, etc.

Round-the-clock support from technical personnel.

It is thus crucial to ensure that the event platform you are working with, is fostered by a highly responsive, helpful, and quick technical team.

5. Ease of use:

This is perhaps one of the most neglected aspects of event management. Choose a platform that makes it easy for the attendees, speakers, and sponsors to log in, take part and experience the thrill of the live event. It should be simple to use and set up. Ensure it has a clean and user-friendly interface so that you don’t waste your time on it’s technical aspects. And it should be compatible on different devices and screens as well.

At Almond Virtex, we offer a highly personalized and customizable virtual event platform that caters to brands from multiple industries. Our events feel realistic and offer real-time audience engagement. The platform is compatible with multiple devices and offers round-the-clock tech support. Want to host the best virtual event, grab the Virtex advantage now.  

Source by: Almond Virtex
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Your guide for hosting stunning virtual conferences and events in 2022

Your-guide-for-hosting-stunning-virtual-conferences-and-events-in-2022

Your guide for hosting stunning virtual conferences and events in 2022

Virtual conferences are not mere virtual meetings or webinars but are multi-day events hosted online. These could be live entertainment, educational programs, panel discussions, training programs, and everything under the roof of digital communication. According to Cisco, virtual events will grow at least 15 fold by 2022. Brands will be embracing live streaming and virtual conference platforms to reach their prospects. The ultimate aim of these virtual events is to create brand awareness, build relationships and attract leads.

Why Virtual conferences and events will be the future for business communication?

How virtual events and conferences nurture business communication?

Attendees sign up for the virtual event to learn about a product or service or get trained. They also have networking goals in their mind or attend the event for fun and celebration. The virtual events thus create a win-win situation for both the event planners and the attendees, and it caters to the remote audience who are unable to attend in person. They are also cost-effective and help brands achieve better ROI.

Types of Virtual events that will see a rise in 2022:

Some virtual event types you can consider to propagate your business message:

Virtual events are precisely similar to physical events, except they happen over a digital platform. They offer the same experience as in-person events with timed sessions, breakouts, etc. Common types of virtual events that will see a rise in 2022 are,

1. Webinars: They typically last between 45 to 80 minutes. They use video conferencing tools that allow Q/A sessions to provide live or pre-recorded videos and live interaction. Webinars generally attain 100% virtual attendance.

2. Conferences: They have a complex agenda with many sessions, keynotes, breakouts, etc. Virtual conference platforms with in-built engagement tools support them. The platform also allows them to view real-time keynotes and interact with fellow attendees. 

3. Online workshops: These are popular virtual events for training people. Their platform should facilitate live Q/A sessions and one-on-one discussions. They should allow a share screen feature to help the trainer share content.

4. Music concerts and celebrations: Apart from business sessions and academic lectures, virtual events are also great venues for virtual celebrations and concerts. They help remote employees of an organization collaborate and interact on a lighter note.

Requirements for hosting stunning Virtual events:

Virtual conferences rely on technology to offer an explicit experience for the attendees. Choosing the best event platform in India is the first step in hosting a spectacular event. This platform is a software tool that offers the best virtual capabilities to engage and entertain attendees. The best virtual platform Almond Virtex serves as a one-stop destination to handle all requirements of a virtual event.

Its powerful video conferencing and webinar tools help organize spectacular virtual events close to a physical event. Virtex offers robust engagement features as it accommodates surveys, live chats, live Q/A sessions, and pills. It’s attendee directories and discussion forums foster networking between attendees and panelists and among attendees. It offers custom landing pages, email interaction, and virtual hang-out spaces for ambient engagement. Virtex is a perfect platform for virtual webinars, conferences, entertainment events, virtual placements, workshops, etc. Its event insights and analytics help measure event KPI during and after the session completes. And their technical team will leave no stone unturned in their path of creating a stunning virtual event.

Source by: Almond Virtex
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Level up the audience engagement at the hybrid event with these proven strategies

Hybrid Event Platform

Level up the audience engagement at the hybrid event with these proven strategies:

Hosting hybrid events opens up the event doors to a broader and extensive audience. It also offers a lot of networking opportunities with peers and inspires people with the energy of the on-stage speaker. But, it is challenging to keep the audience and the speaker on the same page. And here are some winning online event ideas to engage your audience in the hybrid event. 

Proven ways to improve audience engagement in the hybrid event:

The primary KPI for the success of the event is attendee engagement. But it is a tough job to crack, and a hybrid event makes it more challenging. Screen fatigue could be a problem with on-screen attendees. And the negative vibes of some can spread and transmit to a room full of people. Here are some winning secrets that help you drive maximum audience engagement at the virtual event.

1. Keep the event crisp and sharp:

Traditional meetings lasted for hours, extending well beyond the lunch break in many offices. But this trend cannot be projected over the hybrid event. Online audiences are better with shorter sessions, and the recommended average presentation time is 30 minutes. Speaker has to make their note enjoyable with critical takeaways to retain the audience’s attention. Ensure that the speaker is talented to handle both the online and offline audience simultaneously. The critical attributes for a successful hybrid event are short sessions, quick message delivery, and exciting breaks. Optimize the break with surveys, polls, notifications, and reward giveaways. 

2. Customize the event for the audience:

People show interest in events that specifically impact and interest them. People might forget what you said and did but never forget how you made them feel. Personalize the event presentations to help them engage better. Please take a brief survey on what the attendees expect from the event, their interests, the areas in which they need help, etc. This will help plan the sessions around what the audience wishes to hear. Customize the event experience with live questionnaires and polls to measure the audience engagement in the presentation. 

3. Foster interaction among the audience:

It is common to neglect the online audience of the event. Give them a voice to interact in the event. Choose a hybrid event platform that fosters interaction among the audience and the panelist through live chat and live video options. One best way to encourage interaction between the online and offline audience is to introduce them to each other. Screen the online audience video panels before the event starts. The virtual networking zone in the event platform will encourage attendees to create their profiles and interact one on one. Use small breakout rooms with a mix of both audiences to start conversations and to delve deeper into their networks.

4. Announce exciting rewards:

Rewards are exciting and can achieve high audience retention and engagement rates. Random prize draws are valuable elements to involve the participants. The rewards could be a physical product or a service that the attendees are long awaiting. They are also perfect moments to celebrate the sponsors, as they generally donate the rewards. Such options encourage attendees to stay online and consume the key takeaways.

5. Gamification is directly proportional to audience engagement:

Games are effective ways that help both educate and engage the users. It encourages the attendees to be a part of the event, winning prizes and badges along. Provoke the competitive spirit of attendees by conductive games, and offer points for every active participation. Virtual platforms that support gamification can conduct live quizzes and scavenger hunts and prepare a leaderboard to reward the winners.

6. Choose an ideal event platform:

A perfect hybrid event platform like Virtex is the key to planning and customizing the event for the audience. The platform organizes expos with highly interactive booths to deliver personalized experiences. Its social media tools help create the event buzz and amplify two-way engagement. You can also leverage its live dashboard for real-time engagement numbers and robust performance metrics to measure the event’s success.

While planning for in-person elements for the event, consider how they could translate into an online experience. Plan every step of the event and keep the audience’s experience as a critical factor in your event strategy.

Source by: Almond Virtex
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The winning strategy for an effective virtual event conference

Virtual Event Platform

The winning strategy for an effective virtual event conference

Hosting a virtual event requires the same attention and care as an in-person event. It is important to define the event strategy, engage the audience, build interaction, promote the event, and prove its success. Here are some do’s and don’ts to transform your virtual event into an engagement-driven experience that extends well beyond the computer screen.

DO’s for effective virtual event conferences:

a. Choose the right virtual event tool:

Leveraging the virtual event conference on the right virtual event platform is the first step toward success. Ensure the platform you choose hosts the event efficiently on the D-day. It should have a strong software platform to handle the registration of attendees. Look for features like email campaign templates to market the event. You can also use it to send automated confirmation emails to registrants. Choose a tool that has an in-built event app. It will help to honor sponsors, poll attendees, and even send push notifications. The platform should accommodate a digital sponsor marketplace to help attendees find relevant services. 

b. Create an agenda for the virtual event:

From preparing the attendees list to creating the event schedule, prepare the conference plan in advance. Note who the key speakers will be, how many breakout sessions you will have, and the number of content tracks in the event. Think of audience engagement tools in advance and choose an event platform that offers live chat options. Prepare questions for surveys and live polls, and plan the rewards. 

c. Personalize the event experience:

Create a personalized event registration path for each type of attendee based on their personas. Personalized event invitations tailor them to suit the invitee, which in turn enhances their chances of attending the event. Virtual event platforms like Virtex, have integrated tools to created targeted invitations for audiences based on their demographics and behavior persona. The platform also delivers interactive sponsor booths and exhibitor zones to deliver personalized experiences. 

d. Spread the word regarding the conference:

It is pivotal to create the buzz around the event to encourage maximum participation. Use the conference marketing strategy and multi-channel approach to reach the full audience. Don’t rely on only email invites to spread the message. Post the event details on the website, and upload event details on social channels. Get speakers and influencers to share event details on their social networks. The virtual event agency you choose should help create the buzz and amplify two-way engagement in social channels like WhatsApp, Messenger, etc. 

e. Have a technical risk mitigation plan:

It is common for virtual conferences to face technical problems. It could range from a microphone going off in the middle of the speech to attendees having trouble logging in to the virtual conference. It is thus important to have a risk curbing plan in place. Have a technical expert at hand and verse yourself with the technical troubleshooting guide. Perform a demo run of the event in advance and try logging in as an attendee. This opens the scope for correcting any problem before the D-day.

Don’ts in organizing a virtual event conference:

Do not ignore the marketing channels. Use event apps, social media channels, and email marketing techniques to spread the virtual conference. Do not forget to test the virtual event platform and all the resources in advance. Test all the tech accessories that will be in use while hosting the event. Never overlook the metrics as the online event platform offers a lot of access to the audience data and lead information.

 

Choose an expert virtual event platform like Virtex that offers access to the audience data and lead information. These metrics are optimal ways to optimize the brand’s KPIs and KPIs. Virtex will help you organize an expo with highly interactive sponsor booths and exhibitor zones. It makes sure that your event achieves all success and opens up new business venues.  

Source by: Almond Virtex
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5 great ways to promote and market your next hybrid event

Hybrid Event Platform

5 great ways to promote and market your next hybrid event

Pre-event marketing is a prerequisite for the success of the hybrid event. This helps in building Anticipation in people about the big unveiling. The ultimate aim of heaping the pre-buzz around the event is to motivate the attendees to attend the hybrid event. Choose a hybrid event platform that builds the hype before the event is live. 

Five pre-buzz tricks that work for your grand product launch:

Pre-event marketing offers a sneak-peak into the event’s content and demands frequent up-gradation, preventing the buzz from subsiding. When done appropriately, it builds the event’s popularity through word-of-mouth marketing. Here are the top five ways to create the pre-buzz for your hybrid event that works.

1. Release frequent teasers in social media:

Choose the event platform compatible with social media and WhatsApp to release teaser videos relevant to the event. You can also release the teaser in messenger and WhatsApp for a two-way engagement. Use the hybrid platform to post frequent updates on the event. Ensure that anyone who is signed up or following the page gets the updates. Use the event page to keep people updated on the most interesting and exciting parts of the event.

2. Launch a contest before the actual event:

If your event can accommodate a contest, do not fail to grab the opportunity. Contests are great ways to encourage competition and interest in the event. If possible, conduct a contest relevant to the event itself. Send invitations to the prospects through chatbots that are integrated into your hybrid event platform. Encourage people to prepare for the contest and provoke their interest in the event.

3. Market your virtual event platform:

The event platform is the key for a successful hybrid event. Market the cool features of the virtual event platform and brag about it. Talk about the customization options it offers along with its interactive features to enhance the expectations of the guests on the event.  Posting regularly about the event also reminds the prospects to attend it. Email marketing can be used as a potent tool to accomplish this task. Make these campaigns two-way by asking for clarifications and responses from the contacts. 

4. Involve your influencers in the pre-buzz activity:

This is one of the best online event ideas to channel tremendous attendance for your next hybrid event. Get the influencers to talk or post on your behalf regarding the event on their own social media channels. Also, encourage them to be interviewed on other blogs and share the content with their prospects on podcasts. This will help the news about the event reach a wider audience and enhance ticket sales. 

5. List the event on online calendars and create an event countdown:

Listing the event on the online event calendar enhances its visibility. It also motivates potential attendees to access the event. Some of the best online event platforms like Virtex help to create event countdowns well ahead of the event schedule. This helps create urgency among the attendees to act. 

Building pre-event buzz is an important marketing tool to get the product to reach a diverse audience. It makes people talk about your event and builds their excitement. Choosing a credible event platform does all the magic here. Hybrid event platforms like Virtex helps in sharing event information as early as possible with the prospects as it integrates with major social media platforms. Its live chat options and integrated video tools help propagate the event message ahead of its schedule. Its robust analytical tools offer clear insight into the expected event attendance rate and foster marketing efforts. 

Source by: Almond Virtex
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Some fun ideas to get your online Holi celebration work

Virtual Event Platform

Some fun ideas to get your online Holi celebration work

The festival of colours is near, bidding farewell to the winter season. This great festival is celebrated throughout India by kids and adults alike. But the pandemic curbed people inside their homes, preventing them from enjoying colours and water. Even the working population misses the fun of playing with friends and colleagues and celebrating their joy of life. 

What if we say that you could still be a part of a grand Holi celebration connecting your colleagues from different geographies? What if you could still dance, play with colours and conduct an antakshari game to add more fun to the celebration? Yes, hosting a virtual Holi party has been immensely popular in recent times, while there is a restriction on physical gatherings. And a competent virtual event platform can make this a reality, keeping the essence of Holi celebrations intact. 

How to celebrate Holi virtually?

Holi is a festival that reminds us of dancing all through the day in colour and waters and enjoying with friends in soaked clothes. Feasting on Gujiyas and dahi bhallas and gulping chilled thandai was all we knew. Now that such celebrations are not happening in offices and public places, we could still keep our spirits and celebrate the festival. Here are some ultimate virtual Holi celebration ideas to host stunning Holi parties during the pandemic.

1. Virtual Rang Trakshri

What is a celebration without music and dance? Just because Holi is hosted virtually, it is not right to starve great music. Divide the attendees into groups and play Rang Trakshri, the younger sibling of Antrakshri by making them sing songs. Get an emcee on board to initiate the teams to sing songs from different starting letters. The team that fails to sing a song, starting from the letter given by the Emcee loses a point. Music is eternal to bring festive vibes in any event, and Holi shouldn’t be an exception. Playing with songs also helps the teams relax and have a fun day at work.

2. Online dance parties:

The Holi celebrations would be incomplete without an online dance party. After all, festivals are all about letting yourself enjoy the beats of great music. Choose the best virtual event agency that supports virtual dance shows and competitions. Imagine the attendees dancing to the rhythms and enjoying the moment; it makes the celebration interesting. You can also get a professional dancer on board to execute great dance moves. 

3. Scavenger hunts:

Treasure hunts add more enthusiasm to the Holi celebrations. A virtual treasure hunt keeps the participants on their feet and entertains them. You can offer instant gratifications to reward the participants for their interest. Choose a platform that delivers multiple sessions simultaneously to perform great scavenger hunts.

4. Relaxing Holi concert:

End the online celebrations with relaxing music shows to entertain the participants. You can stream a recorded video or indulge in a Live Holi performance. Allow the participants to react through emojis in the chat option. You can also allow the talented singers in your group to perform with the live band.

Compliment your Holi celebrations with a compatible virtual event platform:

Choosing the best virtual event platform is the first step to creating great virtual experiences that the attendees will remember. Choose an all-in-one platform that offers robust hosting features such as live streaming, color full virtual booths, live chat, gamification, etc. 

Choose a platform with Holi-themed virtual booths that is open for customization. It should offer the attendees a close to real-world experience. Virtual platforms like Virtex hosts 3-D virtual booths and gives attendees a close-to real-world experience. It helps create a fabulous party for the colleagues, full of fun and entertainment.

Almond Virtex’s virtual platform offers several live tools to make the virtual Holi celebration a grand success. Its instant video chat options allow the attendees to video chat with the panelists and organizers. Its cafe and games zone offers enjoyable and entertaining experiences to keep the excitement high. Connect your teams around such celebrations to keep their spirits high with the Almond Virtex virtual platform. After all, this is what festivals and celebrations are for. 

Source by: Almond Virtex
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Some best event planning tips for a grand product launch

Virtual Event Platform

Some best event planning tips for a grand product launch

Launching a new product in the market is an essential milestone in the progress of a business. It takes considerable time to craft the product prototypes and the teams ponder enough research and development in getting the final product ready. It is thus pivotal to decide on the product launch strategy and take it to the maximum audience to help it achieve massive success. Announcing the new product through a hybrid event platform will be a sure hit as it reaches both the in-person and remote audience. The audience also gets to have a thorough knowledge of the product right at their first contact when hosted through a hybrid event. 

Event planning tips for product launches:

Regardless of the industry and the product type to be launched, it is possible to plan memorable product launches through a hybrid event platform. Here are some proven tips for a successful product launch through hybrid event platforms.

1. Create the hype around the product before the actual product launch:

Promotion is mandatory than product production to reach the right audience. Anticipation is the key to successful product promotion. Instead of announcing all product information in the first announcement, leave plenty of product clues before the day of the launch. Kindle the curiosity in people and leave them guessing about the product. You can create this hype either on social media or directly on the contact’s email. You can always get the contact details of the attendees from the hybrid event agency.

2. Engage the audience during the launch through surveys and polling techniques:

Engage the audience through quizzes, questions, and surveys throughout the event, offer them an interactive platform and help them get to know the product better. The best hybrid event platform like Virtex offers an immersive hybrid event experience through its live interaction tools. It leverages immersive audience engagement tools such as polls, surveys, and notifications to create a wholesome event experience. 

The content of the event is very important as it is tough to keep the virtual audience engaged before the computer screen for a long time. Incorporate live polls, and Q/A sessions to keep the virtual audience engaged. And keep the sessions short to not sound boring.

3. Create one on one interactions through virtual exhibitions

Hybrid events need not be a group event essentially. Try creating a one-on-one interactive experience to give a clear insight into the product. You can take advantage of their live streaming techniques of the event platform and host completely interactive one-on-one experiences. Apart from being a fun and creative campaign, it will achieve tangible results for the brand. A competent hybrid event platform like Virtex offers the required technology to conduct numerous such individual sessions simultaneously to help the product reach a broad audience base. 

4. Partner with influencers:

Influencers are the key that opens the product to the world of prospects. Partnering with a valuable and trusted influencer can be helpful in taking the product to its leads directly. You can also try partnering with another product, relevant to your product, to gain the interest and the attention of its audience as well, without much effort.

5. Host AR integrated launch events:

Inculcating augmented reality and other artificial intelligence tools in your virtual event is a fantastic idea to grab the audience’s attention. Virtual event platforms like Almond Virtex offer interactive 3D experiences to render unique and personal product experiences for the attendees. It can be integrated in the presentation or be made a part of the digital booth to achieve longer dwell times and better engagement. 

Conclusion

Choosing the best hybrid event platform is a pro-tip for a successful product launch. Hybrid event agencies like Almond Virtex offer their clients exceptional online event ideas to create stunning product launches. It serves as a unique platform to connect the audience with the brand and helps in achieving your objectives. It not just stops with ideas but deals with analytics to measure the event’s success. 

Source by: Almond Virtex
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Wish to build your network at the virtual event? – here are the tips:

Virtual Event Platform

Wish to build your network at the virtual event? – here are the tips:

Virtual events not just bring people from different geographies together but aim to create meaningful connections between them. Meeting potential partners and networking with interesting people is the motto of virtual event attendees. According to the survey from Marketing, networking is the top second reason for attendees to attend a virtual event. If you have missed your networking opportunity in your past events, here is how you can revamp in the future and build your contacts.

Effective networking at virtual events – best practices:

A successful virtual event platform creates effective avenues for networking and opens up new opportunities for the attendees. As a part of the virtual event, you should optimize all opportunities to connect with others and maximize your networking efforts. Some tips that help to build solid networks in your virtual events are:

1. Establish your networking goals:

Set your virtual networking goals in advance and work on your networking persona from the start. The organizers of the virtual events will create a list of attendees and makes it accessible to all. Refer to the list and identify your targets for networking. Keep the number of networks short of building meaningful conversations and connections.

2. Share your details with the event team:

Offer your complete biography and contact information when the virtual event platform asks for them. Try adding your professional photograph with your biography so that the participants can find you easily. Position yourself as a keen networking target for others.

3. Prove yourself to be an all-round entertainer than a business buff:

The best virtual event platform hosts many games to entertain its audience. It is not uncommon for events to have an online scavenger hunt, trivia, and other games to attract their prospects. Participate in these games to boost your virtual event experience. You can prove your lighter side for your networks and enhance their interest in associating with you.

4. Keep your complete social media profiles ready:

Before attempting to network with others, make sure your information on professional networking sites is complete and authentic. You shouldn’t feel like a spammer when people try to look for your details. Make yourself visible and have your networking sites open and handy to browse for people.

5. Engage in meaningful discussions:

Participating in thoughtful discussions and engaging in events organized by the agency will bring you under the limelight among the crowd. Engage in conversations that interest others and share your thoughts in a way that demonstrates expertise and your talent. Prove yourself to be a focal point around which others can build their networks. You can use the messaging tools in the event app to send real-time messages during the presentation, and this helps build trust with contact and shows them your respect for their opinion. 

6. Networking doesn’t stop at the end of the event:

Most people stop their networking efforts after the event is completed. But deeper connections happen after the completion of the event. Share business cards and contact numbers during the event, as most virtual event platforms allow participants to engage in private conversations. Connect with the fruitful prospects after the completion of the event to build deeper networks. Try contacting them within 24 hours after the completion of the event, when the memories are fresh to keep the network intact.

7. Exchange virtual business cards:

Virtual business cards are efficient tools to exchange contact details during the online meet. You can exchange them directly on the virtual platform,  similar to business cards, and connect with the attendees and exhibitors even after the event is over.  

8. Network through audio and video chats:

Using tools such as one-to-one text, audio, and video chat features to connect and network with others, shows your engagement towards the event. You can also use them to communicate with the panelists and speakers and grab the attention of other attendees. 

Verdict:

Networking is all about connecting with people and freely sharing your thoughts with them. Almond Virtex creates the best event platform with a solid mix of high-quality content and interactive networking opportunities in its events. With thoughtful planning, effort, and incredible event platform support, you can network with prospects virtually and efficiently. 

Source by: Almond Virtex
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Make your business future ready with hybrid events in 2022

Make your business future ready with hybrid events in 2022

According to the research published in Statista, the attendance in large conventions was only 5,000 people back in 2019. With the advent of hybrid events, which have been growing in popularity since the pandemic, tens and thousands of people attend the events from the comforts of their homes, and the message is still being transcended as intended. These are perhaps the reasons behind the remarkable success of hybrid events in 2020 and 2021.

Key trends in hybrid events for the year 2022:

The hybrid events will be the top format of how the events are conducted in 2022 and beyond. Even enterprises that were reluctant to adopt this format will start conducting hybrid events in the future, owing to the benefit of combining the online and offline audiences and the cost benefits it brings about.

1. Hybrid events will become the key to communication strategy:

Traditional in-person events focused on people who were part of the qualified segment in their sales funnel. On the other hand, the hybrid events are increasingly target-oriented and include people on the different stages of the sales funnel. We can expect that by focusing more on hybrid events, businesses will enhance their public relations and communicate the business message to a larger audience for a better reach.

2. Increase in micro-events:

As hybrid events grow in popularity, the focus will be on creating more meaningful and interactive micro-events rather than organizing macro events. The hybrid event platforms will be used to conduct many micro-events customized to meet the needs of specific geography and be more specific to the occasion. Also, the micro-hybrid events cost less and pose fewer health and safety risks.

3. The hybrid events will unite the field and the in-office teams:

We can expect that the year 2022 will bring new venues for the hybrid, remote and in-person teams to collaborate and act together. This will help enterprises save time and cost and instantly unite the concerned groups for quick business solutions.

4. Evolution of hybrid events in Education:

We can expect the diverse online event ideas of the hybrid event platforms to address the constraints in the online Education of students. By incorporating the hybrid platform, the education sector will meet the needs of the virtual and in-person audience and is thus expected to conduct more hybrid academic conferences in the future. They will be streamed globally to benefit international students.

5. Inclusion of AR and VR experiences and simulations in events:

The future hybrid events will offer their attendees a complete experience of participating in actual events by incorporating AR and VR technology in the circumstances. It could personalize language translations to comprehend the needs of international attendees. 3D and hologram projects will also be used to enhance the attendees’ event experience. Hybrid event platforms like Virtex have already invested in these techniques to improve the potential for hybrid events through realistic projections to mimic the knowledge of the live events.

Bottom Line:

The event professionals are forced to embrace the real and virtual ecosystem and create experiences to keep the attendees engaged. These trends are good indicators that the hybrid event platform will thrive beyond 2022 and will be the new normal on how the events will be conducted in the future.

Source by: Almond Virtex
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Virtual Event Trends For 2022

Virtual Event Trends For 2022

Trends that substantiate why virtually events will remain the future of innovative interaction

Virtual events are the lifeline of businesses to connect with their stakeholders, share their vision, and launch their products and services on common ground. When the entire world shut down in lieu of the pandemic, the virtual events stood as a testimony of perseverance and let the shows go on and on. They sharpened and shaped themselves to be engaging and dynamic and bagged the advantages of accessibility, affordability, and scalability with them. The Virtual events report states that 75% of the events will continue on the virtual platform even when the in-person events return.

Virtual events trends for the year 2022:

The bar for virtual events keeps rising, and some of the best virtual event platforms keep them thriving to foster connection, engagement, and participation. They diversify their portfolio to make the sessions entertaining and engaging for the audience. The trends for virtual events in the year 2022 are as follows.

1. Virtual events will remain for 2022 and beyond:

The idea of a return to normal is erupting in all sectors, and about 85% of the marketers surveyed in 2021 stated that they would expect to attend a physical event in 2022. But this is limited to local events, and people do not wish to travel internationally to participate in a conference and prefer virtual events in its place. And about 90% of the respondents felt that the virtual events remain, even if the in-person events re-emerge.

2. The shift towards hybrid events:

Hybrid events that optimize the virtual and the in-person audience will rise in 2022, creating opportunities for diverse audiences to collaborate. These events are expected to engage a more broad and diverse audience and infuse the thrill of live experience and digital engagement with the joy of attending the event in person.

3. Organizations will adopt multiple event trends:

From 2022, organizations will resort to conducting multiple micro events rather than celebrating annual extravaganzas. They will resort to running focused micro events across the year to interact with their stakeholders frequently. The best virtual event platforms like Virtex will help organizations conduct events on their preferred scale of choice, helping them network with their stakeholders better.

4. Virtual events will grow target specific:

Generally, virtual events were seen as a revenue-generating machine and were considered a significant source of sales and promotions. Now they take a new paradigm as a publicity generating avenue. We can see that instead of targeting a few attendees in gated events, the virtual events in the year 2022 will be open for more attendees and will target people on different levels of the sales funnel, thus enhancing the reach of the business.

5. Virtual events will soon be data mines:

When a virtual event platform organizes an event, it collects the complete data from its attendees in surveys and questionnaires, and it also meticulously records visitor statistics. Thus they can be excellent data mining sources and help organizations with helpful information through data analytics.

6. Expanded scope of virtual events:

The virtual events hold a strong digital focus and enhance audience interaction and engagement. It creates an immersive experience by leveraging the power of data and analytics. It was limited to sales, marketing, product launches, and conferences till 2021. From 2022, we could expect virtual events to more extensively cover multiple industries such as trade, education, human resources training, remote workforces, etc.

Bottom Line:

When things get to normal, it is assumed that virtual events will fade into traditional in-person events. Still, it is the right time to realize that embracing virtual techniques is the new normal, and the virtual event platforms like Virtex make sure that the trend thrives and helps brands achieve their objectives no matter how the world evolves.

Source by: Almond Virtex
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