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How To Organize A Successful Virtual Job Fair?

Virtex-How To-Organize-A-Successful-Virtual-Job-Fair

How To Organize A Successful Virtual Job Fair?

Today, virtual recruitment or career fairs are being considered a profitable way of meeting with potential employees, sharing their company’s vision, philosophy, and showing a sneak peek into their culture. 

So, when a well-known name in remote and hybrid jobs, FlexJobs hosted a virtual career fair in January 2022, it became a smashing success. After all, virtual events are cost-effective, easier to organize, and have a far wider reach. 

The far-reaching impact of virtual events can also prove to be a thorn in your side because of the quality of leads you generate. In this case, you want your virtual job fair to attract the best talent so that participants can recruit successfully. But, how do you drive attendance for your virtual event? 

Getting more qualified leads is always about making the right choices. And it all begins with the platform. 

Organizing A Successful Virtual Job Fair

1. Choose the right platform

Businesses are quite spoiled for choice when it comes to deciding on the right event platform. However, it’s quite easy to get struck by the paradox of choice. Every virtual event platform today claims to be the best and offers personalized experiences. However, you must do your homework. 

Choose a platform that is flexible, easy to operate, provides plenty of engagement options like live chat, HD video streaming, polls, quizzes, individual booths, etc.   

2. Set up your objectives and strategy

Everything that you do will be driven by these two factors. So, be sure of the number of participants you expect, what you want them to gain, what your budget is, how long your career fair is going to last, and so on. 

3. Make a team and start pitching

Once you have a plan in place, you must start executing it. You need a solid support system to help pitch your event to businesses and if you don’t have your own team, you can always choose event platforms that help with pre-event legwork. For instance, Virtex has a team that can also do outreach for your event. 

4. Promote your event

Now that you have a list of participant organizations, you need attendees, who are preferably seeking jobs or information related to certain jobs. This is a crucial stage because you need the right people for your event. A few platforms in India can provide you with tools to promote your event through social media by segmenting your target audience and designing tailor-made campaigns for them. 

5. Engage with your audience

Once it has begun, how are going to drive participation for your virtual job fair? When you choose your virtual event platform, you must also hold it accountable for its usability. 

For instance, can it really be personalized to mimic the feel of a real job fair- all with a large convention hall, booths, stalls, banners, attendees walking around, etc? 

Similarly, can the platform customize your booth to provide the attendees a 3-D experience of an interview, or an interaction with recruiters? 

Platforms like Virtex are constantly innovating and building a strong AI-powered base to help companies provide immersive and lifelike experiences to their attendees. 

Source by: Almond Virtex
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How Can Hybrid Events Transform The Events Industry?

How Can Hybrid Events Transform The Events Industry

How Can Hybrid Events Transform The Events Industry?

By now we have come to terms with conducting events online. From job fairs to cookery classes, we have seen so many virtual events in the last two years. However, 2022 brings with it a ray of fresh hope being spearheaded by in-person events. 

Although most companies are excited to meet and network physically, they are unwilling to let go of the virtual elements of an event. Never before has technology been able to make event planning this flexible, accommodating, and adaptable. And this trend is likely to dominate in 2022. 

We will go one step further and predict that hybrid events might just transform the events industry. So, buckle in because we are going to show you why and highlight a few ways to promote and market your next hybrid event.  

1. Reach beyond geographical boundaries

Businesses are no longer restricted by geography. A follower of a business is very likely to attend its next conference (virtually) even if she is not physically present thanks to the live streaming facility offered by hybrid event platforms. This is a huge jump for businesses eyeing expansion into other regions or markets and can potentially result in enormous growth and revenue generation. 

2. Move into online avatars

Several businesses are ramping up their online presence in preparation for the future. Though physical events offer that personal touch, several attendees prefer the convenience of hybrid events. To appeal to this digitally-driven audience, businesses, in addition to hosting online events are also developing interactive websites and mobile apps, engaging in conversational marketing, and generating buzz on social media.

3. New online marketing collateral

Hybrid events make for excellent marketing material. Unlike physical events which can be forgotten, hybrid events can stay on for as long as the business would like. A good video editing team can cut sections of events and upload them to a cloud or on your website and these videos/montages can be made available free of charge or for a fee. They can also be repurposed as courses, discourses, and much more. And businesses have not just warmed up to this idea, they have been making good use of it too. 

4. Profitability

Businesses often charge attendees a fee for in-person events to cover overhead costs. These costs, which run into massive amounts, can also eat into a business’s profits. Smarter businesses have understood that hybrid events serve the same purpose but at a fraction of the cost. As a result, they have organized hugely successful, profitable events while making their sponsors and attendees happy. 

The event technology revolution

Hybrid events have also spawned the birth of several virtual and hybrid event platforms like Virtex that operate on various business models. This in turn has brought about several technological improvements in the events industry and has created the need for talent. Some of these firms have managed to crack huge funding opportunities while pulling off astonishing feats in event management. 

The events industry is transforming already and will continue to cash in on the growing dependence of companies on technology for better reach, digital presence, and profitability. 

Ways to promote and market your next hybrid event

You don’t necessarily have to run on a hybrid strategy here. Offline marketing is expensive so you can reduce your costs by using digital marketing tools offered by platforms like Virtex. 

  • Google Ads campaign: Create a quick ad campaign on Google and run it extensively on both the search and display network of Google. 
  • Social media campaigns: Depending on where your target audience is, choose a few social media platforms and boost your event. 
  • Website: Create a separate landing page for the event and direct your visitors to it whenever they click on an ad or an event post on social media. 
Source by: Almond Virtex
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How Can Companies Organize A Virtual Family Day?

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How Can Companies Organize A Virtual Family Day?

Studies show that companies that are more family-centric have happier and more productive employees. It is understandable that employees whose families are cared for by their companies will want to do their best. 

So, how can a family-centric company connect thousands of employees and their families across the globe through a single corporate event? It may seem like a daunting task, but with the right planning and execution, your company might just be able to pull off something extraordinary!

So, here are a few simple steps to organizing the perfect virtual family day.

  • Decide your reach 
  • Figure out a theme to make your event relevant 
  • Identify a suitable platform 
  • Finalize the duration of your event 
  • Have a ‘WOW’ factor to hook your audience
  • Use gamification in virtual event platforms 
  • Promote your event in the right manner 

1. Decide your reach

If you are an organization with thousands of employees who are spread over different geographic regions, you may have to organize more than one virtual team event. We recommend that you host multiple events because time and cultural differences cannot be ignored especially when families and little children are involved. If you can only host one event, then pick a time and reach that covers most of your employee population. 

2. Figure out a relevant theme

The downside to large-scale events is picking the right theme. Superman may be big in one country but in certain others, it might be another superhero. Similarly, English may not be the preferred language for all your employees and their families. Again, making your event as ‘local’ as possible ensures that you receive good participation. 

3. Identify a suitable platform

If you are hosting several corporate events in different regions, then you need a platform that is customizable. Not all virtual event platforms offer the same flexibility. If you are looking to make your event rustic and locally relevant, pick a 100% customizable platform like Virtex. Not only can you tweak the features to suit your needs, but you also have a support team to help with outreach and marketing. 

4. Finalize the duration of your event

Virtual events can become abnormally long especially if your agenda is not relevant to the audience attending. So, decide on a duration. Get a count of how many children are attending and decide accordingly. Children have shorter attention spans, so we recommend that you stick to two hours at the most. 

If you have a longer list of items to finish, then spread the event out to three or even four days with a grand finale on the last day.

5. Have a ‘WOW’ factor to hook your audience

It is not easy to keep children entertained. So, make sure to include several ‘WOW’ elements in your events. It could be a virtual magic show or a puppet show. These could take place when audience engagement is expected to lower. It could be at the end of a segment, or on the final day of your event. 

6. Use gamification in virtual event platforms

Kids love games, but so do adults. Platforms like Virtex give you 100% customization to make and create games of your choice. Ensure that your participants are engaged through these games, so make them interactive and have exciting rewards ready. 

7. Promote your event in the right manner

Before the actual event commences, you will need to create some buzz around it. Make use of social media promotion tools on virtual platforms. You can also use your Intranet to promote the event. Make things more relatable to your audience by featuring families of your employees in your promo videos. 

Source by: Almond Virtex
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How To Organize Virtual Property Expos That Also Boost RoI?

How-To-Organize-Virtual-Property-Expos-That-Also-Boost-RoI

How To Organize Virtual Property Expos That Also Boost RoI?

Property expos are one of the most sought-after events in the real estate industry. After all, they present businesses with the opportunity to showcase some of their best work while enabling attendees with ancillary services like loan applications. 

While businesses have largely embraced the move to virtual exhibition platforms since 2020, there are still a few concerns around generating the same quality of leads and earning decent revenue. 

Moreover, some of them opine that the intimacy and connection felt in a physical event can never be replicated through any virtual event. 

There is some truth to their fears. However, technology has made a lot of headway in this space now and it is possible for real estate developers to display some of their best work to customers/attendees while using smart tools to enhance their RoI. 

Through platforms like Virtex, you can achieve the following.   

1. Engage the best minds in the business to share their resources

At a physical event, the amount of information you have is confined to the region where you do business. This will not allow you to engage openly with attendees from other regions and at a property expo, everyone is a prospect.  

However, on a virtual exhibition platform, you can gather a solid team of professionals from all over the world. That will put you in a position of knowledge and today, knowledge is power. 

These experts can help you put together marketing collateral like brochures, banners, videos, and infographics that contain very useful information for your attendees. 

Eventually, they are going to want to do business with a firm that knows what it is doing. 

2. Use technology to replicate physical properties

This is something that is as effective even physically. But a great virtual event idea is to build a 360-degree virtual tour of all the properties that you want to showcase. Attendees will be thrilled as they walk through the house. 

You can take it up a notch by letting attendees ‘interact’ with this house. You can allow them to pick wall colors, interiors, modular designs, pick out furniture, and so much more. This is an immersive experience that makes attendees feel that they are a part of your brand and improves their willingness to buy from you. 

You can even add this section to your website after the event, so it is available to visitors on demand. 

3. Leverage the benefits of using event analytics

Your virtual event idea is incomplete without event analytics. And virtual platforms make analytics much more interesting. It is tougher to gauge your audience’s interest and intent through a physical event but you can utilize post-session surveys, quick polls, games, and quizzes during your virtual property expo to know so much about your attendees. For instance, you can understand their: 

  • Engagement levels by putting up quizzes 
  • Intent to buy through polls 
  • Awareness of your brand through games/quizzes
  • Buying cycle stage through the questions they ask in Q&A and live chat sessions
  • Overall experience with the event and whether they have moved up in the buying stage cycle through post-session surveys 

You can leverage everything that event analytics can offer. But, at the same time, you also need to be prepared with a feedback team, that can act on it and translate it into meaningful business data. 

Source by: Almond Virtex
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How to Market a Successful Virtual Event & Conference in 2022

How-to-Market-a-Successful-Virtual-Event-&-Conference-in-2022

How to Market a Successful Virtual Event & Conference in 2022

A lot of virtual events are happening across diverse industries. About 89% of the industries propagate their marketing message through virtual conference platforms. There is tough competition in creating compelling event marketing strategies that cut through the noise and attract the audience. Even your rivals seem to use the same marketing channels as you do. How should you market a successful virtual event for it to reach a global audience without getting caught in the digital shuffle? 

Proven marketing strategies to get your virtual event a heart:

Before planning a marketing event, understand your audience and your target persona research on audience demographics, interests, and goals. This information is crucial to leverage the appropriate marketing channel and the marketing message you need to adopt. Other core marketing strategies for a successful virtual event are given here.

1. Create a stunning landing page:

The landing page of the virtual event is the focal point of the marketing campaign. The winning strategy for an effective virtual event conference will help spruce up the landing page with interesting and attractive designs. This fosters audience communication and motivates them to register for the event. The landing page should include an 

  • Attractive event title, 
  • Schedule of the event, 
  • Event agenda and a brief overview of the event,
  • Brief event content and images,
  • An interesting video to attract traffic.

2. Have a clear marketing plan:

Before creating a clear marketing plan, set a clear goal and understand your audience perfectly. Understand their expectations from the event through pre-event polls and surveys. Establish the event budget and seek help from sponsors if required. Build a marketing team to help with marketing, technical support, and event coordination. 

3. Market the event at the right time:

Now that you have done all the groundwork and got the event strategy and team ready, the next is to announce the event. Though you are excited and all set for the announcement, wait for the right time. Doing it too early will dilute the anticipation of the event, and doing it too late will fail to drive enough reach. 

As a general rule, set up the landing page on the virtual event platform 2 weeks before the launch date. This is a safe time to fall into the audience’s radar and create event buzz.

4. Tap the benefits of email marketing and social media:

Email marketing is pivotal for successful marketing. Craft emails with a clear subject line and start mailing the existing subscribers. Include a clear call for action in the email along with the invite. 

Social media is also a great place to create buzz about the event. Choose the best event platforms like Virtex to amplify the event message and to foster two-way engagement through messengers. 

5. Market the event through the sponsors:

Large events have to leverage sponsors. Getting them on board is the best marketing strategy for the virtual event, and it will help them achieve their sponsorship goals. Sponsors can market the event on their website, social media wing, and other web content. And motivate the key speakers to share event information on their social profiles. 

It is mandatory to keep working on the virtual event promotion strategies to maintain audience engagement levels. This throws light on the existing marketing strategies and opens venues for improving the successive events. You can try offering a secret giveaway for those who register for the event. And choose the best event platform in India like Virtex to help with real-time insights and analytics of the event. The key to a successful event is always creativity, adaptability, and being laser-focused on the audience and their interests.

Source by: Almond Virtex
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Proven ways to engage your guests in hybrid events:

Proven ways-to-engage-your-guests-in-hybrid-events

Proven ways to engage your guests in hybrid events:

With the introduction of vaccines and the incidence of the pandemic reducing considerably, the year 2022 is witnessing a tremendous increase in hybrid events. The hybrid events happen both physically and virtually and manage both audiences simultaneously. Though it offers the best of both worlds, there are chances of less audience engagement in hybrid events. With the right hybrid event platform and appropriate engagement tools, it is possible to engage the audience throughout the event.

Some tips for engaging the audience in the hybrid event:

There are many options to make a hybrid event work. There are many excellent ways to enhance engagement, from online quizzes to scavenger hunts. Let’s discuss some of these techniques here.

1. Schedule the hybrid event smartly:

Hybrid events are a blend of a physical and virtual audience. It might be easy for the physical audience to attend long sessions, as they take breaks in between. For the virtual audience, it is hard to sit with the gadget for long hours. Thus, hybrid events demand smart scheduling to retain audience interest and participation. 

It is optimal to conduct shorter and more frequent sessions. Try to start and finish the virtual sessions earlier. Conduct quiz and contests with rewards during the break sessions so that the virtual audience comes back even after leaving for breaks. 

2. Create small groups for effective mingling:

Some attendees find it hard to speak in front of a large audience. Hence, dividing the audience into small groups to encourage conversation. Use networking lounges and special digital lobbies to accomplish this task. 

Choose a hybrid event platform that offers live chat and video call options to connect with the in-person guests and the speakers. It offers opportunities for virtual and in-person guests to chat with each other. This helps in better networking and, in turn, fosters engagement. This engagement strategy should be prepared early in the planning process to avoid last-minute work.

3. Enhance networking opportunities between in-person and online attendees:

In the hybrid event, both the online and in-person attendees should get the opportunity to network with each other. They should also get the opportunity to interact with the panelists. Accomplish this by,

  • Using polls, breakout rooms, live chats, and games to create the highest level of interaction. 
  • Share the contact details of key speakers so that the attendees seek a chance to communicate and interact with them. 
  • Appoint a virtual host or a moderator to engage the virtual audience. They also serve as a bridge of communication between both the audience. 

4. Incorporate interactive activities in the hybrid event:

Interacting with the audience is one of the most effective ways to engage them. Some online event ideas to break the ice and encourage the online audience to speak are 

  • Speaking to them directly and addressing them by their name.
  • Inviting them to respond to questions
  • Invite them on the stage to express their thoughts. 
  • Give a chance for the virtual audience to voice their opinions and present them on the screen.
  • Allowing the on-site attendees to speak with the online participants and vice versa.

Use the interactive services offered in the event app and the event platform. Use them to display the poll results in real-time and announce rewards for the winners in real-time. Rewards are the best ways to foster engagement and improve retention rates.

The hybrid event platform plays a crucial role in driving engagement in the hybrid event. Almond Virtex offers an exceptional hybrid event platform with a seamless networking experience for the attendees. It’s high-end streaming capabilities and digital networking suite keep the event running smoothly for virtual and in-person events. The platform keeps the event planners organized starting from registration until the end card is displayed. 

Source by: Almond Virtex
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What factors should you consider while selecting a virtual event platform?

What-factors-should-you-consider-while-selecting-a-virtual-event-platform

What factors should you consider while selecting a virtual event platform?

The virtual event platform is a flexible software solution that helps planners organize, promote, execute and manage their online events. With so many virtual event platforms out there, finding the best match isn’t easy. Here are some factors to consider while choosing the platform to organize stellar events. 

1. Ensure the platform has an aesthetic appeal with customizable design options:

The first thing that the attendees, sponsors, and even the speakers notice about the event, is its design. The design of the event platform represents the brand and the message. It should perfectly align with the brand message and should carry customization options. It should reflect the brand identity and adapt its logo, colors, and visual elements. And this should reflect throughout the platform from the registration page to the actual presentation booth. It should offer the same experience for the sponsors, reflecting their image in the virtual exhibitor spaces. It should allow sponsors to customize their booths with their branding message and design elements. 

2. Check the list of event presentation tools in the platform:

The event platform should render all tools and plugins to host premium virtual events. From mobile apps to CRM tools and a dedicated customer support team, it should cover every single aspect of the event. Be it conferences, exhibitions, community events, or training programs, the platform should posses scalable tools that are phenomenal to use. 

Choose a most trusted virtual event platform that supports both live and pre-recorded sessions, supports live interaction with the audience, engages the audience through surveys and polls, etc. It should posses a virtual networking zone for audience interaction and allow instant video access to communicate. In short, the platform should deliver an absolute digital experience and accommodate reward programs, café, and game zones.

3. Make sure the platform has integrated software for event management:

Online events demand meticulous planning similar to physical events. The secret ingredient for seamless event performance is event management software. It should include,

  • Registration feature for attendees
  • A built-in email system to send invitations and marketing messages for the audience
  • Landing page for the event
  • Engagement features and gamification options 
  • Social media integration for optimal networking and to create event-buzz through real-time            content.
  • An integrated event management software offers real-time analytics and reports about the         event. 
  • Finally, ample automation options to de-complication manual work.

4. Real-time tech support:

Nothing can hinder a great event experience greater than insufficient technical support. Choose a virtual event agency that offers real-time technical support pre, during, and post-event. This helps in handling,

IT infrastructure relevant issues, such as power cuts, internet, Wifi problem, etc.

Platform-related problems such as login and access issues, black screen, etc.

Round-the-clock support from technical personnel.

It is thus crucial to ensure that the event platform you are working with, is fostered by a highly responsive, helpful, and quick technical team.

5. Ease of use:

This is perhaps one of the most neglected aspects of event management. Choose a platform that makes it easy for the attendees, speakers, and sponsors to log in, take part and experience the thrill of the live event. It should be simple to use and set up. Ensure it has a clean and user-friendly interface so that you don’t waste your time on it’s technical aspects. And it should be compatible on different devices and screens as well.

At Almond Virtex, we offer a highly personalized and customizable virtual event platform that caters to brands from multiple industries. Our events feel realistic and offer real-time audience engagement. The platform is compatible with multiple devices and offers round-the-clock tech support. Want to host the best virtual event, grab the Virtex advantage now.  

Source by: Almond Virtex
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Your guide for hosting stunning virtual conferences and events in 2022

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Your guide for hosting stunning virtual conferences and events in 2022

Virtual conferences are not mere virtual meetings or webinars but are multi-day events hosted online. These could be live entertainment, educational programs, panel discussions, training programs, and everything under the roof of digital communication. According to Cisco, virtual events will grow at least 15 fold by 2022. Brands will be embracing live streaming and virtual conference platforms to reach their prospects. The ultimate aim of these virtual events is to create brand awareness, build relationships and attract leads.

Why Virtual conferences and events will be the future for business communication?

How virtual events and conferences nurture business communication?

Attendees sign up for the virtual event to learn about a product or service or get trained. They also have networking goals in their mind or attend the event for fun and celebration. The virtual events thus create a win-win situation for both the event planners and the attendees, and it caters to the remote audience who are unable to attend in person. They are also cost-effective and help brands achieve better ROI.

Types of Virtual events that will see a rise in 2022:

Some virtual event types you can consider to propagate your business message:

Virtual events are precisely similar to physical events, except they happen over a digital platform. They offer the same experience as in-person events with timed sessions, breakouts, etc. Common types of virtual events that will see a rise in 2022 are,

1. Webinars: They typically last between 45 to 80 minutes. They use video conferencing tools that allow Q/A sessions to provide live or pre-recorded videos and live interaction. Webinars generally attain 100% virtual attendance.

2. Conferences: They have a complex agenda with many sessions, keynotes, breakouts, etc. Virtual conference platforms with in-built engagement tools support them. The platform also allows them to view real-time keynotes and interact with fellow attendees. 

3. Online workshops: These are popular virtual events for training people. Their platform should facilitate live Q/A sessions and one-on-one discussions. They should allow a share screen feature to help the trainer share content.

4. Music concerts and celebrations: Apart from business sessions and academic lectures, virtual events are also great venues for virtual celebrations and concerts. They help remote employees of an organization collaborate and interact on a lighter note.

Requirements for hosting stunning Virtual events:

Virtual conferences rely on technology to offer an explicit experience for the attendees. Choosing the best event platform in India is the first step in hosting a spectacular event. This platform is a software tool that offers the best virtual capabilities to engage and entertain attendees. The best virtual platform Almond Virtex serves as a one-stop destination to handle all requirements of a virtual event.

Its powerful video conferencing and webinar tools help organize spectacular virtual events close to a physical event. Virtex offers robust engagement features as it accommodates surveys, live chats, live Q/A sessions, and pills. It’s attendee directories and discussion forums foster networking between attendees and panelists and among attendees. It offers custom landing pages, email interaction, and virtual hang-out spaces for ambient engagement. Virtex is a perfect platform for virtual webinars, conferences, entertainment events, virtual placements, workshops, etc. Its event insights and analytics help measure event KPI during and after the session completes. And their technical team will leave no stone unturned in their path of creating a stunning virtual event.

Source by: Almond Virtex
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Level up the audience engagement at the hybrid event with these proven strategies

Hybrid Event Platform

Level up the audience engagement at the hybrid event with these proven strategies:

Hosting hybrid events opens up the event doors to a broader and extensive audience. It also offers a lot of networking opportunities with peers and inspires people with the energy of the on-stage speaker. But, it is challenging to keep the audience and the speaker on the same page. And here are some winning online event ideas to engage your audience in the hybrid event. 

Proven ways to improve audience engagement in the hybrid event:

The primary KPI for the success of the event is attendee engagement. But it is a tough job to crack, and a hybrid event makes it more challenging. Screen fatigue could be a problem with on-screen attendees. And the negative vibes of some can spread and transmit to a room full of people. Here are some winning secrets that help you drive maximum audience engagement at the virtual event.

1. Keep the event crisp and sharp:

Traditional meetings lasted for hours, extending well beyond the lunch break in many offices. But this trend cannot be projected over the hybrid event. Online audiences are better with shorter sessions, and the recommended average presentation time is 30 minutes. Speaker has to make their note enjoyable with critical takeaways to retain the audience’s attention. Ensure that the speaker is talented to handle both the online and offline audience simultaneously. The critical attributes for a successful hybrid event are short sessions, quick message delivery, and exciting breaks. Optimize the break with surveys, polls, notifications, and reward giveaways. 

2. Customize the event for the audience:

People show interest in events that specifically impact and interest them. People might forget what you said and did but never forget how you made them feel. Personalize the event presentations to help them engage better. Please take a brief survey on what the attendees expect from the event, their interests, the areas in which they need help, etc. This will help plan the sessions around what the audience wishes to hear. Customize the event experience with live questionnaires and polls to measure the audience engagement in the presentation. 

3. Foster interaction among the audience:

It is common to neglect the online audience of the event. Give them a voice to interact in the event. Choose a hybrid event platform that fosters interaction among the audience and the panelist through live chat and live video options. One best way to encourage interaction between the online and offline audience is to introduce them to each other. Screen the online audience video panels before the event starts. The virtual networking zone in the event platform will encourage attendees to create their profiles and interact one on one. Use small breakout rooms with a mix of both audiences to start conversations and to delve deeper into their networks.

4. Announce exciting rewards:

Rewards are exciting and can achieve high audience retention and engagement rates. Random prize draws are valuable elements to involve the participants. The rewards could be a physical product or a service that the attendees are long awaiting. They are also perfect moments to celebrate the sponsors, as they generally donate the rewards. Such options encourage attendees to stay online and consume the key takeaways.

5. Gamification is directly proportional to audience engagement:

Games are effective ways that help both educate and engage the users. It encourages the attendees to be a part of the event, winning prizes and badges along. Provoke the competitive spirit of attendees by conductive games, and offer points for every active participation. Virtual platforms that support gamification can conduct live quizzes and scavenger hunts and prepare a leaderboard to reward the winners.

6. Choose an ideal event platform:

A perfect hybrid event platform like Virtex is the key to planning and customizing the event for the audience. The platform organizes expos with highly interactive booths to deliver personalized experiences. Its social media tools help create the event buzz and amplify two-way engagement. You can also leverage its live dashboard for real-time engagement numbers and robust performance metrics to measure the event’s success.

While planning for in-person elements for the event, consider how they could translate into an online experience. Plan every step of the event and keep the audience’s experience as a critical factor in your event strategy.

Source by: Almond Virtex
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The winning strategy for an effective virtual event conference

Virtual Event Platform

The winning strategy for an effective virtual event conference

Hosting a virtual event requires the same attention and care as an in-person event. It is important to define the event strategy, engage the audience, build interaction, promote the event, and prove its success. Here are some do’s and don’ts to transform your virtual event into an engagement-driven experience that extends well beyond the computer screen.

DO’s for effective virtual event conferences:

a. Choose the right virtual event tool:

Leveraging the virtual event conference on the right virtual event platform is the first step toward success. Ensure the platform you choose hosts the event efficiently on the D-day. It should have a strong software platform to handle the registration of attendees. Look for features like email campaign templates to market the event. You can also use it to send automated confirmation emails to registrants. Choose a tool that has an in-built event app. It will help to honor sponsors, poll attendees, and even send push notifications. The platform should accommodate a digital sponsor marketplace to help attendees find relevant services. 

b. Create an agenda for the virtual event:

From preparing the attendees list to creating the event schedule, prepare the conference plan in advance. Note who the key speakers will be, how many breakout sessions you will have, and the number of content tracks in the event. Think of audience engagement tools in advance and choose an event platform that offers live chat options. Prepare questions for surveys and live polls, and plan the rewards. 

c. Personalize the event experience:

Create a personalized event registration path for each type of attendee based on their personas. Personalized event invitations tailor them to suit the invitee, which in turn enhances their chances of attending the event. Virtual event platforms like Virtex, have integrated tools to created targeted invitations for audiences based on their demographics and behavior persona. The platform also delivers interactive sponsor booths and exhibitor zones to deliver personalized experiences. 

d. Spread the word regarding the conference:

It is pivotal to create the buzz around the event to encourage maximum participation. Use the conference marketing strategy and multi-channel approach to reach the full audience. Don’t rely on only email invites to spread the message. Post the event details on the website, and upload event details on social channels. Get speakers and influencers to share event details on their social networks. The virtual event agency you choose should help create the buzz and amplify two-way engagement in social channels like WhatsApp, Messenger, etc. 

e. Have a technical risk mitigation plan:

It is common for virtual conferences to face technical problems. It could range from a microphone going off in the middle of the speech to attendees having trouble logging in to the virtual conference. It is thus important to have a risk curbing plan in place. Have a technical expert at hand and verse yourself with the technical troubleshooting guide. Perform a demo run of the event in advance and try logging in as an attendee. This opens the scope for correcting any problem before the D-day.

Don’ts in organizing a virtual event conference:

Do not ignore the marketing channels. Use event apps, social media channels, and email marketing techniques to spread the virtual conference. Do not forget to test the virtual event platform and all the resources in advance. Test all the tech accessories that will be in use while hosting the event. Never overlook the metrics as the online event platform offers a lot of access to the audience data and lead information.

 

Choose an expert virtual event platform like Virtex that offers access to the audience data and lead information. These metrics are optimal ways to optimize the brand’s KPIs and KPIs. Virtex will help you organize an expo with highly interactive sponsor booths and exhibitor zones. It makes sure that your event achieves all success and opens up new business venues.  

Source by: Almond Virtex
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