Almonds Ai Declares 27 November as “World Channel Partner’s Day” on its 5th Anniversary. Click Here

Category: Blogs

Categories
Blogs

Six Different Ways to Blend In-Person and Virtual Events

Six-Different-Ways-to-Blend-In-Person-and-Virtual-Events

Six Different Ways to Blend In-Person and Virtual Events

For years now, events have been the go-to strategy for most businesses to improve their lead generation, engineer a sales pipeline, build brand awareness, and enhance their customer loyalty. Six out of 10 leaders believe that event marketing is the most effective marketing tool in their marketing mix.

Picture any in-person event you may have attended in the past and you will immediately remember the beautiful venue, the sponsorship videos, exhibits, coupons and other offers, interesting workshops, speeches, and the networking, of course.

After 2020, all of this moved to virtual event platform, but in 2022, it seems like the hybrid model (combining in-person and virtual elements) will be the mainstay for businesses.

However, what is the best way to make this happen?

We have not one but six ways in which you can blend in-person and virtual events. However, before we get started, remember that you must know the goal of your event. Only then will you be able to gauge the real need and effectiveness of blending virtual elements. It makes sense only if the blending of your in-person and virtual events is in alignment with your goals.

1. Stream your events

From music festivals and product launches to weddings and birthday parties, streaming events have become one of the easiest ways to promote an event to virtual audiences in different corners of the world. If your content is good and has always been, rest assured that people everywhere will attend. And that is the reason why big conferences like Salesforce’s Dreamforce have attendance rates that continue to soar.

2. Use good hybrid event technology

There are several hybrid event platform in the market now but you need to choose one that works with your strategy and goals. If that needs some research, account for it and get started early.

To make things easier for you, ensure that the platform has a single registration portal. Working with two separate lists is time-consuming and unnecessary.

In fact, a single page for all your audiences will serve as a good starting point to make them feel connected through the same event agenda, games, and interactions.

3. Engage with your audiences

Every event is an experience and while the in-person attendees are usually touted to feel it better, there is plenty of room for engagement even on virtual platforms like Almond Virtex, Airmeet, vFairs. What you need is to communicate with your service provider and together create opportunities in the form of chats, quizzes, interesting games, and so on.

4. Use social media extensively

If you are wondering how to use social media to advertise a virtual event, then we have news for you. You need to learn, fast. Nearly eight out of 10 attendees are on social media and you can leverage it not just to promote but also to foster that connection between your in-person and virtual attendees like we spoke earlier.

5. Use the same promotional material

A great way to bring engagement up is by distributing similar promotional content before your event and using it to ask questions, create polls and general conversation with your attendees. It could be in the form of blogs, pamphlets, videos, etc.

6. Continue after your event

Once the event is done, you must continue to hold conversations that engage both types of audiences. The event itself is a common factor and how you leverage it to attract your audiences matters. Share your event in the form of post-event snippets, audio, podcasts, blogs, and encourage your attendees to participate in dialogue.

Just like everything else, event marketing too, has changed. All you need is a little flexibility and innovation to catch up and make the most of it.

Source by: Almond Virtex
2,460 Post views
Categories
Blogs

Prepare Your Speakers For Your Virtual Event

Prepare-Your-Speakers-For-Your-Virtual-Event

Prepare Your Speakers For Your Virtual Event

Even the best speakers tend to feel nervous before they need to get on stage and if they are not used to virtual events, then they might feel more so. So, as the virtual event planner, you need to prepare your speakers and ensure that they are comfortable for the big day.

One of the reasons why virtual events can be successful is the level of engagement that they are capable of bringing. And a major contributing factor to it is the quality of speakers and the content that they present. If it is creative, interactive, and holds the attention of the audience, that’s half the job done.

Keeping the above in mind, here are a few easy tips that you can use to prepare your speakers for your next virtual event.

1. Be in the know

Before you approach your speakers, let them know all about your event and how you intend to host it. If possible, carry a brochure or a presentation that explains the event and the virtual event you’re hosting. Once you have their buy-in, spend some time helping them understand the tool. Do a couple of demos and then ask them to use it for themselves and practice their segment on it until they feel comfortable.

Remember, your speakers should know how to share their screens, take chats, switch modes to games or polls, etc.

2. Make it fun

One of the best virtual event ideas is to be creative. It always works! Creativity is the best thing a speaker can possess because that will make their content all the more consumable. So, let your speakers know that since the audience is virtual, they should consider making their content more visually appealing and interactive.

The speaker has plenty of engagement tools at their disposal to make their segment more fun-filled onn platforms like Hopin, vFairs, Almond Virtex, Airmeet, Hubilo. So, advise them on how to use it and ensure that they do.

3. Be inclusive

Before you enter into an agreement, let your speaker know that the audience is going to be wide. This will allow them time to prepare for a large and diverse audience. Make sure you work closely with them on this because there will be people from different cultures and backgrounds and you want your event to be meaningful to all of them. A common blunder to overcome in your next virtual show is being oblivious to the cultural norms in different countries.

4. Be clear and audible

Surprisingly, speakers can be very fast when they talk at a virtual event. One of the main reasons is that they can’t ‘see’ their audience and so can’t gauge their reaction. So, let your speakers know in advance that they have a certain duration of time for their presentation and that they should utilize it completely.

Dry runs here might help. Listen to the speaker and if you think they’re going too fast, ask them to pause, take breaks, or include more interactive games in their segment.

5. Feel your audience’s pulse

Sometimes during virtual events, it may be more difficult for speakers to look at audience questions and respond to them. If they are well-prepared and well-versed with the platform, this may be avoided.

Your speakers should be able to promptly address questions from the audience through the chat feature on your platform. If for some reason, they are unable to do so, you could deploy a moderator who could take 30 seconds to a minute at the end of every slide to make your speaker address questions.

A well-prepared speaker can really change the entire rhythm of your event to make it exciting and rewarding for its attendees.

Source by: Almond Virtex
2,280 Post views
Categories
Blogs

How To Use Social Media To Advertise a Virtual Event

how-to-use-social-media-to-advertise-a-virtual-event

How to Use Social Media To Advertise a Virtual Event

Organizing a virtual event? Great! We hope you have your social media marketing toolkit ready. With billions of people, social media is where you have to be if you’re looking to build attendance for your event.

Whether an in-person or an online event, promoting it on social media is a must if you want to see a packed house. Not every platform is going to get you the numbers, but that’s where we will help you pick the right ones.

Aside from the fact that a lot of people use it, social media also can help achieve several of your event objectives. Brand awareness, lead generation, engagement, and sign-ups can all be achieved through social media. You just need a great campaign.

So, what are the different ways that you can use social media?

1. Organic posts

By simply creating a solid page or profile and posting content regularly on it, you can gain a lot of followers. Just so you don’t run out of content, create a social media calendar with details of the format and type of content you’re going to post every day and what the theme of your content will be. You can also work with platforms like vFairs, Eventcube, Almond Virtex, Hopin which will give you ideas!

2. Collaborate with your sponsors/participants

This trick works very well if you are hosting an expo or a trade show. Create content that can benefit your and your sponsors’/participants’ audience and share it on both your pages or handles. Association with well-known brands can really boost your image especially if you’re lesser known or relatively new.

3. Pay-per-click and video ads

Online advertising costs money but is still more cost-effective than offline advertising. So, put together an ad campaign and share it across your networks and on websites where your potential audience is active. Social media ads are very effective because they can be highly targeted and visually appealing, especially if you’re using platforms like Instagram.

4. Influencer marketing

Influencer marketing is quickly emerging as one of the most reliable ways for businesses to advertise their products online. So, pick a relevant influencer and use a creative piece of content to let your audience know what’s coming. Influencers typically are very active on social media, post content regularly, and as a result, have sizeable followership. Leveraging their community for your event is another viable way to use social media.

Now that you understand the different ways to use social media, remember a few things.

Make sure your profile on social media is up-to-date. That means that the link to your website, landing page for the event, and videos should be functional.

Choose your social media platform wisely. If you have visually stunning content, you might want to promote that on Instagram. Use LinkedIn if your event is industry-specific, CSR-related, or if it is a virtual team event in the office. Facebook is where you will find people of all ages and backgrounds, so use it as a filter.

Remember to personalize your content depending on the platform you are using. Image-heavy on Instagram and Facebook works better. Pointed, direct messaging is a plus on LinkedIn.

Track and measure your ads/posts. Make use of analytics provided by the social media platform because it can reveal a great deal about your campaigns.

Almond Virtex have a feature of social wall where you can see the post about the event that people have posted on their social handles.

So, there you have it. Social media tips and tricks that you can use for any type of event. Try them and keep improvising for better results. You can also try Almond Virtex: The Most Trusted and Secure Virtual Event Platform for support on your event marketing campaigns.

Source by: Almond Virtex
2,674 Post views
Categories
Blogs

Glossary Of Virtual And Hybrid Events Terms

Glossary-of-virtual-and-hybrid-events-terms

Glossary Of Virtual And Hybrid Events Terms

If you’re new to this limitless digital world of events, fret not. It is very simple to navigate. All you need is to be aware of a few terms and how they affect event planning and organization. Here is a quick glossary of virtual and hybrid event terms that you need to know. 

AI matchmaking

It is one of the distinct advantages of using certain virtual event platform. AI matchmaking is a feature that makes use of artificial intelligence (AI) to connect attendees based on the information that they share with the platform such as their designation, previous activities, location, etc.

Breakout sessions

A breakout session takes place when a larger event allows for smaller interactions between people for a certain period of time. These sessions take place in ‘breakout rooms’ where attendees can interact and rejuvenate. 

Conference

A conference is a large gathering of people to discuss issues of common interest. It can be either in-person, virtual, or hybrid.  

Engagement tools

The backbone of any type of virtual or hybrid event, engagement tools help keep the audience invested in the event. Using these tools, they can consume content and share their thoughts with the business hosting the event. A few examples are chat, live polls, quizzes, Q&A discussions, etc.

Event app

Event apps are a great way to ensure high levels of engagement even before the event. These apps contain all the information related to the event, allow attendees to register and complete their profiles, connect with others on the app, play games, ask questions, and much more. They must be quick, easy to navigate and integrate with other systems. 

Gamification

By turning engagement activities into games with leaderboards and winners, businesses can make events more engaging and exciting for their attendees. 

Hybrid event

A hybrid event combines both in-person and virtual elements. Any event can be made hybrid using a good hybrid event platform, such as vFairs, Airmeet, Hopin, Eventcube, Almond Virtex. For instance, awards show with only 100 in-person attendees and the remaining joining virtually. 

In-person event

An in-person event is one where attendees physically come together at a venue. For instance, a conference or a book launch. 

Live streaming

Live streaming is the act of capturing in-person events and broadcasting them to virtual attendees. A close analogy would be TV viewers enjoying a match live. 

Networking

The main purpose of any event, networking is an activity where attendees or participants connect on common interests. They may continue to keep the connection alive long after the event is done. 

On-demand video

Most businesses, in addition to streaming their events, also record them and edit and ready them up for on-demand viewing on their websites. 

Registration

If you are looking to attend an event, you will need to register for it. This registration can be either online or offline depending on the type of event. Businesses will ask for basic information and may sometimes need you to provide more specific details such as your interests, professional qualifications, and so on. 

Virtual event

A virtual event is one that takes place virtually through a virtual event platform such as Virtex. These platforms have features such as chats, Q&A, games, and polls, and also address virtual events FAQs for attendees. Any event can be made virtual. 

Source by: Almond Virtex
2,266 Post views
Categories
Blogs

How Essential Is Networking For Hybrid Events?

how-essential-is-networking-for-hybrid-events

How essential is networking for hybrid events?

One of the biggest challenges of hybrid events has been effective networking. However, recent studies have revealed that marketers organize hybrid events for more engagement. So, there is a gap that needs to be bridged because networking is very essential for any event, including hybrid ones. 

Why is networking important?

Imagine the number of attendees at a regular corporate event. As an attendee, if you don’t have the opportunity to network with at least a few of them, you are likely missing out on opportunities to further your career. And as an organizer, you stand to gain a lot in the long run if you are able to create a good networking atmosphere for your attendees. 

If your event is known to be a networking ‘paradise’, you are more likely to attract top talent, better participants, sponsors, and the like. So, whether it is a virtual or a hybrid event, ensure that you have your networking capabilities set. 

How can you ensure better networking at your hybrid events? 

1. Choose the perfect networking platform

While there are several good hybrid platforms out there, the best hybrid event platform understands the power of networking and has in-built engagement and networking tools like a virtual lobby, chat, breakout rooms, matchmaking, etc. So, before everything else, make sure to research and find a good virtual platform. 

2. Push your attendees to complete their profiles before the event

Some smart hybrid platforms such as Hubilo, Almond Virtex, Airmeet, Hopin, vFairs can automatically match your attendees to other companies, and people of their interest. However, this can be achieved only if you have some relevant information about your attendees. So, make basic details like location, company, role, etc, mandatory so that the rest of it can be handled by your event technology. 

3. Use social media to its full potential

Create an event page and use an event hashtag. Make sure to invite as many of the possible attendees and then keep posting on the page. It can serve as a great networking spot before the event begins. You can continue to make use of this page and use event hashtags to identify who’s been talking about it and bring like-minded attendees together. 

It needs to be said that hybrid events are transforming the events industry. So, for your upcoming events, this page can continue to remain and be used to retain visitors, customers, and brand ambassadors. So, have a social media calendar for the page and continue to keep in touch and build a community. 

4. Create an app

Today, when there is an app for pretty much under the sun, you definitely need one for your event. It can be the perfect starting point for your attendees. You can upload regular updates, including information about your speakers, workshops, profiles, and much more. The app can also include chats, polls, quizzes, and other engagement abilities to add to your networking strengths.  

Businesses that understand the power of networking in hybrid events and ensure that it takes place in their events are more likely to have a higher attendance rate, better engagement, brand recall, and a stronger sense of community. 

Source by: Almond Virtex
2,304 Post views
Categories
Blogs

How to Use Gamification to Improve Your Virtual Or Hybrid Events

How-to-Use-Gamification-to-Improve-Your-Virtual-Or-Hybrid-Events

How to Use Gamification to Improve Your Virtual Or Hybrid Events

How do you think some businesses manage to host the most incredible virtual and hybrid events. Among other things, they use gamification in virtual event platform. Gamification doesn’t mean just playing games. It means creating a game-like setup by throwing in challenges, contests, leaderboards, or quizzes. Gamification allows businesses to leverage the competitive side in most humans and boosts engagement like no other.  

In other words, gamification can 

  • Boost audience engagement 
  • Enable networking among attendees and participants 
  • Even enhance sponsorship RoI
  • Create a lasting impression in the minds of the audience

Now that you understand what gamification is and why you should try it, let’s look at how you can use it effectively in your hybrid event platform. 

1. Goal setting

While we believe that rewards and competitions get attendees going, we also think it is important to decide the purpose of adding gamification to your event. Are you looking to do it for more brand awareness, or is it to increase sponsorship RoI? Identifying goals and introducing gamification that is in alignment with them is more likely to help you hit the jackpot. 

2. Knowing which game to pick

It makes more sense to have a game of virtual basketball at a shoe launch than an automobile launch. So, make sure that your game is relevant to your goal and to your event. For instance, at the shoe launch, you could have a virtual basketball tournament with different levels of difficulty. The winner’s reward could be the new shoes you are launching. 

You could also partner with a well-known gaming company and that can help you promote your sponsors as well. 

Similarly, if you’re hosting an employee night, then team-building activities like scavenger hunts, escape rooms, and group trivia tournaments are perfect. They bring people together and are fun. 

Along with the right game, choose the most suitable rewards too. When you know that the speaker at your event is in-demand, you could make time with him/her, a reward. Similarly, if you have a trade show, then discounts and coupons could be a reward. 

3. Involving your sponsors

Dedicate one or two of your games to your sponsors. Let them lead in deciding what the challenge and the reward for it would be. Sponsors could promote their products as rewards or offer heavy discounts to winners. This way, they will feel in control of that particular part of your event and will be happier. It also improves their chances of a strong RoI.

4. Rule setting

Every game has a set of rules and that’s what makes it all the more fun. Communicate with your attendees and keep them well-informed of the rules. You could make a slideshow or a video to make the rules easy to remember. Using the best virtual event platforms such as vFairs, Almond Virtex, Airmeet, Hopin, Eventcube can help take care of these little details.

5. Tracking your games for the future

Gamification may not always work. So, it is important to keep track of who’s enjoying what. So, make sure you are closely monitoring these activities. If the virtual basketball tournament didn’t go as well as expected, you could try something different in the future. That’s how tracking helps! 

At the end of the day, gamification is supposed to bring in that element of fun and help your attendees learn while playing. So, with that in mind, reach out to Virtex. 

Source by: Almond Virtex
2,267 Post views
Categories
Blogs

Checklists To Prepare For A Virtual Art Exhibition

Checklists-To-Prepare-For-A-Virtual-ART-Exhibition

Checklists To Prepare For A Virtual Art Exhibition

Digital art has been around for a long time now and virtual art exhibitions have been quick to catch up. Moreover, there are several virtual exhibition platforms such as Hopin, Almond Virtex, vFairs, Airmeet, Hubilo that make the display of art an immersive experience altogether. 

If you are an artist or run an art gallery and want to set up your first or any virtual art exhibition, you have many options. However, before you get started, here is a quick checklist that you need to be prepared with.  

Before the event:

1. If you’re working with an exhibition sponsor, then get all your event-related questions answered. You might want to know the name, contact details, experience, responsibilities with respect to the event, their contract requirements, and so on. 

2. Then, have your contract vetted by someone with legal experience, preferably a lawyer. 

3. Once the logistics and your contract are out of the way, put together a list of artworks that you are going to display. If your inventory is out of date, ensure that it is updated. 

4. While you’re at it, you might also want to look into the quality of your digital art. Since it is going to be on display virtually, you must make sure that the resolution of your images is clear. 

5. Now that you have completed your background work, you will need to start working in the foreground too. This includes sprucing up your web presence. So, take a good look at your website and see how you can update it to attract more traffic, including registrations for your event. 

6. Make your website interactive if you can. Work with a good virtual event platform like Virtex, to guide you in this regard. 

7. Take to social media to promote your virtual expo. Before you do that, ensure that your profile is updated with your latest work to add more credibility to your promotions. You may also use email marketing to invite attendees. 

After the event:

1. There is some work to be done during the event as well. That includes tracking your attendees and observing their interests closely. You can also utilize the various features available on the platform to make your event more interactive and engaging. 

2. Once the event is done, make sure to use the data that will be made available to you. This is how virtual exhibitions deliver more RoI than physical expos. They bring you very valuable data that you can use to set up more targeted post-event campaigns. 

3. For instance, if you found a list of attendees who showed more interest in your sketches, then you can customize an email or a social media campaign for them. Achieving this through a physical exhibition might be relatively more difficult. 

4. Another useful trick in the book is to send thank you emails. They can be a great way to initiate contact and continue conversations with those who were more engaged with your event. You could also use a template that is available through your platform or one that you have created yourself. 

5. Include highlights from your event, a quick roundup of the top exhibits, and maybe even snapshots of your best-selling exhibits. Don’t forget to include a heartfelt thank you with a sneak peek into what you are planning next. 

Source by: Almond Virtex
2,712 Post views
Categories
Blogs

How to enhance engagement rate in virtual hiring events

how-to-enhance-engagement-rate-in-virtual-hiring-events

How To Enhance Engagement Rate In Virtual Hiring Events

Virtual event platforms have helped businesses to such a large extent that a career fair can be organized at the click of a button. While it saves time and money for the company, it also makes plenty of opportunities available to nervous and sometimes travel-averse job aspirants. 

However, with virtual being the norm now, how do you attract and engage the best talent at your next virtual job fair? 

Luckily for you, we have put together a few time-tested tips on how to organize a successful job fair and keep your attendees engaged. 

1. Promote your event in the right manner

You must start promoting your event at least four to six weeks in advance. This allows you a long time to establish brand recall. 

Use different social media platforms and email to communicate with your prospects. Focus on witty and powerful messaging while pushing your prospects to take action. If it is a job fair that you are hosting, then consider partnering with your participants to also host shorter pre-event workshops to help applicants prepare. Don’t forget to finish it off with an incentive to attend the actual event. 

2. Choosing the right virtual event platform

When it comes to choosing the right virtual event platform in India, always make sure to pick one which mimics real-world scenarios. Today’s platforms allow you to create a simulation of your venue complete with halls, lounges, banners, floors, etc. In fact, event technology has advanced so much that you can walk up to someone on an event platform and strike up a conversation. 

Primarily, you need a platform that can be customized to fit your needs and has good engagement and networking tools. 

3. Support your participants with bright booths

For your virtual job fair, you need the same vibe that an in-person job fair would have. Help your participants set up interesting booths that include attractive videos, quizzes, interactive games, short tips, etc. There are some virtual platforms such as vFairs, Almond Virtex, Hopin, Airmeet gives you the facility to customize your booth according to your brand’s look and feel. Using brand colors will help your participants level up their brand appeal as well. 

4. Employ more networking options

One of the biggest benefits of job fairs is networking. Make use of interesting AI-based features to match attendees to participants, breakout rooms, and the like which will ramp up interactions and help aspirants find a job that they like and your participants find a suitable employee.  

5. Leverage social media

If your job fair is being attended by a younger group of aspirants, then utilize social media tools to your advantage. From setting up an event page to posting updates, questions, polls, videos, spotlight captures, the list goes on. You could take engagement a notch higher by getting your attendees to use their LinkedIn or Instagram handles to register and tag them in posts that are relevant to them. 

From a live job board to playing treasure or scavenger hunts and solving puzzles together, there is a lot you can do to boost engagement among attendees. Another effective way is to introduce goodie bags from different participants. Events with better incentives usually have a higher engagement rate too. 

Source by: Almond Virtex
2,439 Post views
Categories
Blogs

Five Ways to Cut Your Hybrid Event Capture Costs

Five-Ways-to-Cut-Your-Hybrid-Event-Capture-Costs

Five Ways to Cut Your Hybrid Event Capture Costs

There are undoubtedly many benefits to hosting hybrid events. We could even talk about how hybrid events are transforming the events industry. However, one thing to look into keenly is the cost associated with them. 

With hybrid events, since one portion of the audience is in-person, some organizers would like that part of their content to be captured as well. After all, any content shared during your event is great material for marketing. So, do not make the mistake of foregoing the capture of content altogether. 

Capturing events on-site can seem expensive. However, with a few simple tricks, you can save a good amount of your resources and even reap profits.   

1. Skip Videography

Cameras have gotten quite smart today. Video cameras come with remote-control heads and they can also pan all across the room, remotely. That means you can do away with videography services. 

Before you do that, ask yourself what kind of event are you having. If it involves a lot of movement on stage, it might not make sense to lose the videography because it still captures much more content than remote video cameras. 

2. Don’t Capture EVERYTHING

One of the greatest advantages of event marketing is that you can make it available on your website as content. But your hybrid event planning should account for sections of the event that can be used later.

Let your venue provider know your budget and that you’re open to trying different bandwidths. Sometimes, the lower level is as good alive. 

Moreover, live streaming can be very expensive. So, cut your costs by reducing the live streaming coverage. Instead, decide what needs to be live and what can be made available on-demand later. 

3. Don’t Be Afraid To Negotiate

One of the reasons why live streaming can be expensive is the associated charges of wireless connectivity. Most venues have fast enough hard-wired internet. It is cheaper. Now, what you will need to do is negotiate the charges for using this facility. 

You reaches the higher level and you end up paying lesser. You will be surprised by the amount of money you can save there.  

4. Play around with your options

If you’re not using a videographer, then you might miss out on capturing the feeling of the entire event for your virtual audiences. However, give them the content that they are looking for. You can use a high-resolution camera and place it closer to the speaker. This method too can help cut down costs. If that doesn’t work for you, you can also use stream the audio and the slides that are being presented. Anyway, the best hybrid event platform have several engagement options for virtual attendees to feel connected to the speaker. 

5. Monetize your content

You’re capturing content so that it can help you find on-demand viewers. So, don’t be afraid to monetize it. Try simple pricing strategies such as a package to see everything or just the speakers. There could be another package for live vs. post-event content. 

Again, you’ll be in for a surprise. People are willing to pay for good content. So, ensure that you market your event and create good teasers so that you can push more people into paying for the entire content. 

Hybrid event platforms like vFairs, Almond Virtex, Airmeet, Hopin can help you with distributing this content and give you valuable data with actionable insights. So, you can figure out who is more likely to purchase and who needs a different approach. 

Source by: Almond Virtex
2,187 Post views
Categories
Blogs

How to Get the Most Out of Your Event’s Content

How-to-Get-the-Most-Out-of-Your-Events-Content

How to Get the Most Out of Your Event's Content

If you think back to events online, you probably would have fonder memories of those that had great content along with an excellent presentation. All your hard work is unlikely to pay off if you are unable to add value through your content. 

But in this world where audiences are usually bombarded with content of all kinds, how do you create world-class content for your event and get the most out of it? 

So, in 2022, the ultimate guide to effective event branding states that your content needs to have the following elements. 

All Your Content Matters

Often, we tend to believe that content marketing, which is nothing but great content to promote your event and generate leads for it, is crucial. Truth be told, there is more to your content than just that. The content that you share with your audience during the event is also very important because this is what they will use long after your event is done. 

For your pre-event content you need good landing pages to drive registration, promotional posts on social media, blogs, emails, videos, etc.).

For your content during the event, think of attractive presentations, videos, fun infographics, brochures, and if you’re up for it, experiences in the metaverse.

For your post-event content, you could convert your leads by sending them great post-event videos, white papers, emails, guides, and so on). 

Specific Content Is Always Better

Instead of creating generic content that is likely to appeal to nobody, work harder to identify your target audience and design tailor-made campaigns for them. Something that several virtual events companies help you do is to create buyer personas. These personas have relevant information related to the demographics, occupational, financial, social, and emotional aspects of your buyer or attendee. 

When you’re equipped with special detail, you can create more compelling content. So, spend some time researching your potential list of attendees and what they are like. 

Your sources of information could be your existing list of customers, website visitors, customers of competitors even. 

As a next step, you can decide the tone you want to use, how visual you want your content to be, what type of content you want to try- shorter or longer, etc. 

How Do You Produce Great Content?

Earlier, we discussed how content should be specific. In other words, you must avoid being vague and too verbose, especially if you’re hosting a virtual event. 

You need content that can get your audience to sit up and take notice. Think of statistics, anecdotes, maybe even asking questions. 

Be as inclusive as you can be. Always assume that the audience consists of average readers. So, your content must be easily consumable and leave an impression. 

Great content is almost always highly relatable. The reader or listener is able to experience whatever the speaker or writer has to convey. A technique that is quickly catching up to cover this aspect of content is brand storytelling. Every brand now wants a narrative that includes snippets of hardships and small victories to make itself more relatable and inspire decisions. 

Include social proof in your content. All of us are more accepting of something when we know that it is popular, especially in our social circle. So, include statistics, customer testimonials, and feedback in your content. 

Remember that the content you share must not only provide value but inspire attendees to take action, like signing up, or buying something. Use a combination of specific content with tried and tested psychological tricks to achieve your desired results. 

You can always take the help of specialist companies like Almond Virtex, vFairs, Airmeet, Hopin, Hubilo to help you with this process. 

Source by: Almond Virtex
2,628 Post views