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How to Market a Successful Virtual Event & Conference in 2022

How-to-Market-a-Successful-Virtual-Event-&-Conference-in-2022

How to Market a Successful Virtual Event & Conference in 2022

A lot of virtual events are happening across diverse industries. About 89% of the industries propagate their marketing message through virtual conference platforms. There is tough competition in creating compelling event marketing strategies that cut through the noise and attract the audience. Even your rivals seem to use the same marketing channels as you do. How should you market a successful virtual event for it to reach a global audience without getting caught in the digital shuffle? 

Proven marketing strategies to get your virtual event a heart:

Before planning a marketing event, understand your audience and your target persona research on audience demographics, interests, and goals. This information is crucial to leverage the appropriate marketing channel and the marketing message you need to adopt. Other core marketing strategies for a successful virtual event are given here.

1. Create a stunning landing page:

The landing page of the virtual event is the focal point of the marketing campaign. The winning strategy for an effective virtual event conference will help spruce up the landing page with interesting and attractive designs. This fosters audience communication and motivates them to register for the event. The landing page should include an 

  • Attractive event title, 
  • Schedule of the event, 
  • Event agenda and a brief overview of the event,
  • Brief event content and images,
  • An interesting video to attract traffic.

2. Have a clear marketing plan:

Before creating a clear marketing plan, set a clear goal and understand your audience perfectly. Understand their expectations from the event through pre-event polls and surveys. Establish the event budget and seek help from sponsors if required. Build a marketing team to help with marketing, technical support, and event coordination. 

3. Market the event at the right time:

Now that you have done all the groundwork and got the event strategy and team ready, the next is to announce the event. Though you are excited and all set for the announcement, wait for the right time. Doing it too early will dilute the anticipation of the event, and doing it too late will fail to drive enough reach. 

As a general rule, set up the landing page on the virtual event platform 2 weeks before the launch date. This is a safe time to fall into the audience’s radar and create event buzz.

4. Tap the benefits of email marketing and social media:

Email marketing is pivotal for successful marketing. Craft emails with a clear subject line and start mailing the existing subscribers. Include a clear call for action in the email along with the invite. 

Social media is also a great place to create buzz about the event. Choose the best event platforms like Virtex to amplify the event message and to foster two-way engagement through messengers. 

5. Market the event through the sponsors:

Large events have to leverage sponsors. Getting them on board is the best marketing strategy for the virtual event, and it will help them achieve their sponsorship goals. Sponsors can market the event on their website, social media wing, and other web content. And motivate the key speakers to share event information on their social profiles. 

It is mandatory to keep working on the virtual event promotion strategies to maintain audience engagement levels. This throws light on the existing marketing strategies and opens venues for improving the successive events. You can try offering a secret giveaway for those who register for the event. And choose the best event platform in India like Virtex to help with real-time insights and analytics of the event. The key to a successful event is always creativity, adaptability, and being laser-focused on the audience and their interests.

Source by: Almond Virtex
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Proven ways to engage your guests in hybrid events:

Proven ways-to-engage-your-guests-in-hybrid-events

Proven ways to engage your guests in hybrid events:

With the introduction of vaccines and the incidence of the pandemic reducing considerably, the year 2022 is witnessing a tremendous increase in hybrid events. The hybrid events happen both physically and virtually and manage both audiences simultaneously. Though it offers the best of both worlds, there are chances of less audience engagement in hybrid events. With the right hybrid event platform and appropriate engagement tools, it is possible to engage the audience throughout the event.

Some tips for engaging the audience in the hybrid event:

There are many options to make a hybrid event work. There are many excellent ways to enhance engagement, from online quizzes to scavenger hunts. Let’s discuss some of these techniques here.

1. Schedule the hybrid event smartly:

Hybrid events are a blend of a physical and virtual audience. It might be easy for the physical audience to attend long sessions, as they take breaks in between. For the virtual audience, it is hard to sit with the gadget for long hours. Thus, hybrid events demand smart scheduling to retain audience interest and participation. 

It is optimal to conduct shorter and more frequent sessions. Try to start and finish the virtual sessions earlier. Conduct quiz and contests with rewards during the break sessions so that the virtual audience comes back even after leaving for breaks. 

2. Create small groups for effective mingling:

Some attendees find it hard to speak in front of a large audience. Hence, dividing the audience into small groups to encourage conversation. Use networking lounges and special digital lobbies to accomplish this task. 

Choose a hybrid event platform that offers live chat and video call options to connect with the in-person guests and the speakers. It offers opportunities for virtual and in-person guests to chat with each other. This helps in better networking and, in turn, fosters engagement. This engagement strategy should be prepared early in the planning process to avoid last-minute work.

3. Enhance networking opportunities between in-person and online attendees:

In the hybrid event, both the online and in-person attendees should get the opportunity to network with each other. They should also get the opportunity to interact with the panelists. Accomplish this by,

  • Using polls, breakout rooms, live chats, and games to create the highest level of interaction. 
  • Share the contact details of key speakers so that the attendees seek a chance to communicate and interact with them. 
  • Appoint a virtual host or a moderator to engage the virtual audience. They also serve as a bridge of communication between both the audience. 

4. Incorporate interactive activities in the hybrid event:

Interacting with the audience is one of the most effective ways to engage them. Some online event ideas to break the ice and encourage the online audience to speak are 

  • Speaking to them directly and addressing them by their name.
  • Inviting them to respond to questions
  • Invite them on the stage to express their thoughts. 
  • Give a chance for the virtual audience to voice their opinions and present them on the screen.
  • Allowing the on-site attendees to speak with the online participants and vice versa.

Use the interactive services offered in the event app and the event platform. Use them to display the poll results in real-time and announce rewards for the winners in real-time. Rewards are the best ways to foster engagement and improve retention rates.

The hybrid event platform plays a crucial role in driving engagement in the hybrid event. Almond Virtex offers an exceptional hybrid event platform with a seamless networking experience for the attendees. It’s high-end streaming capabilities and digital networking suite keep the event running smoothly for virtual and in-person events. The platform keeps the event planners organized starting from registration until the end card is displayed. 

Source by: Almond Virtex
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What factors should you consider while selecting a virtual event platform?

What-factors-should-you-consider-while-selecting-a-virtual-event-platform

What factors should you consider while selecting a virtual event platform?

The virtual event platform is a flexible software solution that helps planners organize, promote, execute and manage their online events. With so many virtual event platforms out there, finding the best match isn’t easy. Here are some factors to consider while choosing the platform to organize stellar events. 

1. Ensure the platform has an aesthetic appeal with customizable design options:

The first thing that the attendees, sponsors, and even the speakers notice about the event, is its design. The design of the event platform represents the brand and the message. It should perfectly align with the brand message and should carry customization options. It should reflect the brand identity and adapt its logo, colors, and visual elements. And this should reflect throughout the platform from the registration page to the actual presentation booth. It should offer the same experience for the sponsors, reflecting their image in the virtual exhibitor spaces. It should allow sponsors to customize their booths with their branding message and design elements. 

2. Check the list of event presentation tools in the platform:

The event platform should render all tools and plugins to host premium virtual events. From mobile apps to CRM tools and a dedicated customer support team, it should cover every single aspect of the event. Be it conferences, exhibitions, community events, or training programs, the platform should posses scalable tools that are phenomenal to use. 

Choose a most trusted virtual event platform that supports both live and pre-recorded sessions, supports live interaction with the audience, engages the audience through surveys and polls, etc. It should posses a virtual networking zone for audience interaction and allow instant video access to communicate. In short, the platform should deliver an absolute digital experience and accommodate reward programs, café, and game zones.

3. Make sure the platform has integrated software for event management:

Online events demand meticulous planning similar to physical events. The secret ingredient for seamless event performance is event management software. It should include,

  • Registration feature for attendees
  • A built-in email system to send invitations and marketing messages for the audience
  • Landing page for the event
  • Engagement features and gamification options 
  • Social media integration for optimal networking and to create event-buzz through real-time            content.
  • An integrated event management software offers real-time analytics and reports about the         event. 
  • Finally, ample automation options to de-complication manual work.

4. Real-time tech support:

Nothing can hinder a great event experience greater than insufficient technical support. Choose a virtual event agency that offers real-time technical support pre, during, and post-event. This helps in handling,

IT infrastructure relevant issues, such as power cuts, internet, Wifi problem, etc.

Platform-related problems such as login and access issues, black screen, etc.

Round-the-clock support from technical personnel.

It is thus crucial to ensure that the event platform you are working with, is fostered by a highly responsive, helpful, and quick technical team.

5. Ease of use:

This is perhaps one of the most neglected aspects of event management. Choose a platform that makes it easy for the attendees, speakers, and sponsors to log in, take part and experience the thrill of the live event. It should be simple to use and set up. Ensure it has a clean and user-friendly interface so that you don’t waste your time on it’s technical aspects. And it should be compatible on different devices and screens as well.

At Almond Virtex, we offer a highly personalized and customizable virtual event platform that caters to brands from multiple industries. Our events feel realistic and offer real-time audience engagement. The platform is compatible with multiple devices and offers round-the-clock tech support. Want to host the best virtual event, grab the Virtex advantage now.  

Source by: Almond Virtex
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Your guide for hosting stunning virtual conferences and events in 2022

Your-guide-for-hosting-stunning-virtual-conferences-and-events-in-2022

Your guide for hosting stunning virtual conferences and events in 2022

Virtual conferences are not mere virtual meetings or webinars but are multi-day events hosted online. These could be live entertainment, educational programs, panel discussions, training programs, and everything under the roof of digital communication. According to Cisco, virtual events will grow at least 15 fold by 2022. Brands will be embracing live streaming and virtual conference platforms to reach their prospects. The ultimate aim of these virtual events is to create brand awareness, build relationships and attract leads.

Why Virtual conferences and events will be the future for business communication?

How virtual events and conferences nurture business communication?

Attendees sign up for the virtual event to learn about a product or service or get trained. They also have networking goals in their mind or attend the event for fun and celebration. The virtual events thus create a win-win situation for both the event planners and the attendees, and it caters to the remote audience who are unable to attend in person. They are also cost-effective and help brands achieve better ROI.

Types of Virtual events that will see a rise in 2022:

Some virtual event types you can consider to propagate your business message:

Virtual events are precisely similar to physical events, except they happen over a digital platform. They offer the same experience as in-person events with timed sessions, breakouts, etc. Common types of virtual events that will see a rise in 2022 are,

1. Webinars: They typically last between 45 to 80 minutes. They use video conferencing tools that allow Q/A sessions to provide live or pre-recorded videos and live interaction. Webinars generally attain 100% virtual attendance.

2. Conferences: They have a complex agenda with many sessions, keynotes, breakouts, etc. Virtual conference platforms with in-built engagement tools support them. The platform also allows them to view real-time keynotes and interact with fellow attendees. 

3. Online workshops: These are popular virtual events for training people. Their platform should facilitate live Q/A sessions and one-on-one discussions. They should allow a share screen feature to help the trainer share content.

4. Music concerts and celebrations: Apart from business sessions and academic lectures, virtual events are also great venues for virtual celebrations and concerts. They help remote employees of an organization collaborate and interact on a lighter note.

Requirements for hosting stunning Virtual events:

Virtual conferences rely on technology to offer an explicit experience for the attendees. Choosing the best event platform in India is the first step in hosting a spectacular event. This platform is a software tool that offers the best virtual capabilities to engage and entertain attendees. The best virtual platform Almond Virtex serves as a one-stop destination to handle all requirements of a virtual event.

Its powerful video conferencing and webinar tools help organize spectacular virtual events close to a physical event. Virtex offers robust engagement features as it accommodates surveys, live chats, live Q/A sessions, and pills. It’s attendee directories and discussion forums foster networking between attendees and panelists and among attendees. It offers custom landing pages, email interaction, and virtual hang-out spaces for ambient engagement. Virtex is a perfect platform for virtual webinars, conferences, entertainment events, virtual placements, workshops, etc. Its event insights and analytics help measure event KPI during and after the session completes. And their technical team will leave no stone unturned in their path of creating a stunning virtual event.

Source by: Almond Virtex
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Level up the audience engagement at the hybrid event with these proven strategies

Hybrid Event Platform

Level up the audience engagement at the hybrid event with these proven strategies:

Hosting hybrid events opens up the event doors to a broader and extensive audience. It also offers a lot of networking opportunities with peers and inspires people with the energy of the on-stage speaker. But, it is challenging to keep the audience and the speaker on the same page. And here are some winning online event ideas to engage your audience in the hybrid event. 

Proven ways to improve audience engagement in the hybrid event:

The primary KPI for the success of the event is attendee engagement. But it is a tough job to crack, and a hybrid event makes it more challenging. Screen fatigue could be a problem with on-screen attendees. And the negative vibes of some can spread and transmit to a room full of people. Here are some winning secrets that help you drive maximum audience engagement at the virtual event.

1. Keep the event crisp and sharp:

Traditional meetings lasted for hours, extending well beyond the lunch break in many offices. But this trend cannot be projected over the hybrid event. Online audiences are better with shorter sessions, and the recommended average presentation time is 30 minutes. Speaker has to make their note enjoyable with critical takeaways to retain the audience’s attention. Ensure that the speaker is talented to handle both the online and offline audience simultaneously. The critical attributes for a successful hybrid event are short sessions, quick message delivery, and exciting breaks. Optimize the break with surveys, polls, notifications, and reward giveaways. 

2. Customize the event for the audience:

People show interest in events that specifically impact and interest them. People might forget what you said and did but never forget how you made them feel. Personalize the event presentations to help them engage better. Please take a brief survey on what the attendees expect from the event, their interests, the areas in which they need help, etc. This will help plan the sessions around what the audience wishes to hear. Customize the event experience with live questionnaires and polls to measure the audience engagement in the presentation. 

3. Foster interaction among the audience:

It is common to neglect the online audience of the event. Give them a voice to interact in the event. Choose a hybrid event platform that fosters interaction among the audience and the panelist through live chat and live video options. One best way to encourage interaction between the online and offline audience is to introduce them to each other. Screen the online audience video panels before the event starts. The virtual networking zone in the event platform will encourage attendees to create their profiles and interact one on one. Use small breakout rooms with a mix of both audiences to start conversations and to delve deeper into their networks.

4. Announce exciting rewards:

Rewards are exciting and can achieve high audience retention and engagement rates. Random prize draws are valuable elements to involve the participants. The rewards could be a physical product or a service that the attendees are long awaiting. They are also perfect moments to celebrate the sponsors, as they generally donate the rewards. Such options encourage attendees to stay online and consume the key takeaways.

5. Gamification is directly proportional to audience engagement:

Games are effective ways that help both educate and engage the users. It encourages the attendees to be a part of the event, winning prizes and badges along. Provoke the competitive spirit of attendees by conductive games, and offer points for every active participation. Virtual platforms that support gamification can conduct live quizzes and scavenger hunts and prepare a leaderboard to reward the winners.

6. Choose an ideal event platform:

A perfect hybrid event platform like Virtex is the key to planning and customizing the event for the audience. The platform organizes expos with highly interactive booths to deliver personalized experiences. Its social media tools help create the event buzz and amplify two-way engagement. You can also leverage its live dashboard for real-time engagement numbers and robust performance metrics to measure the event’s success.

While planning for in-person elements for the event, consider how they could translate into an online experience. Plan every step of the event and keep the audience’s experience as a critical factor in your event strategy.

Source by: Almond Virtex
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The winning strategy for an effective virtual event conference

Virtual Event Platform

The winning strategy for an effective virtual event conference

Hosting a virtual event requires the same attention and care as an in-person event. It is important to define the event strategy, engage the audience, build interaction, promote the event, and prove its success. Here are some do’s and don’ts to transform your virtual event into an engagement-driven experience that extends well beyond the computer screen.

DO’s for effective virtual event conferences:

a. Choose the right virtual event tool:

Leveraging the virtual event conference on the right virtual event platform is the first step toward success. Ensure the platform you choose hosts the event efficiently on the D-day. It should have a strong software platform to handle the registration of attendees. Look for features like email campaign templates to market the event. You can also use it to send automated confirmation emails to registrants. Choose a tool that has an in-built event app. It will help to honor sponsors, poll attendees, and even send push notifications. The platform should accommodate a digital sponsor marketplace to help attendees find relevant services. 

b. Create an agenda for the virtual event:

From preparing the attendees list to creating the event schedule, prepare the conference plan in advance. Note who the key speakers will be, how many breakout sessions you will have, and the number of content tracks in the event. Think of audience engagement tools in advance and choose an event platform that offers live chat options. Prepare questions for surveys and live polls, and plan the rewards. 

c. Personalize the event experience:

Create a personalized event registration path for each type of attendee based on their personas. Personalized event invitations tailor them to suit the invitee, which in turn enhances their chances of attending the event. Virtual event platforms like Virtex, have integrated tools to created targeted invitations for audiences based on their demographics and behavior persona. The platform also delivers interactive sponsor booths and exhibitor zones to deliver personalized experiences. 

d. Spread the word regarding the conference:

It is pivotal to create the buzz around the event to encourage maximum participation. Use the conference marketing strategy and multi-channel approach to reach the full audience. Don’t rely on only email invites to spread the message. Post the event details on the website, and upload event details on social channels. Get speakers and influencers to share event details on their social networks. The virtual event agency you choose should help create the buzz and amplify two-way engagement in social channels like WhatsApp, Messenger, etc. 

e. Have a technical risk mitigation plan:

It is common for virtual conferences to face technical problems. It could range from a microphone going off in the middle of the speech to attendees having trouble logging in to the virtual conference. It is thus important to have a risk curbing plan in place. Have a technical expert at hand and verse yourself with the technical troubleshooting guide. Perform a demo run of the event in advance and try logging in as an attendee. This opens the scope for correcting any problem before the D-day.

Don’ts in organizing a virtual event conference:

Do not ignore the marketing channels. Use event apps, social media channels, and email marketing techniques to spread the virtual conference. Do not forget to test the virtual event platform and all the resources in advance. Test all the tech accessories that will be in use while hosting the event. Never overlook the metrics as the online event platform offers a lot of access to the audience data and lead information.

 

Choose an expert virtual event platform like Virtex that offers access to the audience data and lead information. These metrics are optimal ways to optimize the brand’s KPIs and KPIs. Virtex will help you organize an expo with highly interactive sponsor booths and exhibitor zones. It makes sure that your event achieves all success and opens up new business venues.  

Source by: Almond Virtex
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5 great ways to promote and market your next hybrid event

Hybrid Event Platform

5 great ways to promote and market your next hybrid event

Pre-event marketing is a prerequisite for the success of the hybrid event. This helps in building Anticipation in people about the big unveiling. The ultimate aim of heaping the pre-buzz around the event is to motivate the attendees to attend the hybrid event. Choose a hybrid event platform that builds the hype before the event is live. 

Five pre-buzz tricks that work for your grand product launch:

Pre-event marketing offers a sneak-peak into the event’s content and demands frequent up-gradation, preventing the buzz from subsiding. When done appropriately, it builds the event’s popularity through word-of-mouth marketing. Here are the top five ways to create the pre-buzz for your hybrid event that works.

1. Release frequent teasers in social media:

Choose the event platform compatible with social media and WhatsApp to release teaser videos relevant to the event. You can also release the teaser in messenger and WhatsApp for a two-way engagement. Use the hybrid platform to post frequent updates on the event. Ensure that anyone who is signed up or following the page gets the updates. Use the event page to keep people updated on the most interesting and exciting parts of the event.

2. Launch a contest before the actual event:

If your event can accommodate a contest, do not fail to grab the opportunity. Contests are great ways to encourage competition and interest in the event. If possible, conduct a contest relevant to the event itself. Send invitations to the prospects through chatbots that are integrated into your hybrid event platform. Encourage people to prepare for the contest and provoke their interest in the event.

3. Market your virtual event platform:

The event platform is the key for a successful hybrid event. Market the cool features of the virtual event platform and brag about it. Talk about the customization options it offers along with its interactive features to enhance the expectations of the guests on the event.  Posting regularly about the event also reminds the prospects to attend it. Email marketing can be used as a potent tool to accomplish this task. Make these campaigns two-way by asking for clarifications and responses from the contacts. 

4. Involve your influencers in the pre-buzz activity:

This is one of the best online event ideas to channel tremendous attendance for your next hybrid event. Get the influencers to talk or post on your behalf regarding the event on their own social media channels. Also, encourage them to be interviewed on other blogs and share the content with their prospects on podcasts. This will help the news about the event reach a wider audience and enhance ticket sales. 

5. List the event on online calendars and create an event countdown:

Listing the event on the online event calendar enhances its visibility. It also motivates potential attendees to access the event. Some of the best online event platforms like Virtex help to create event countdowns well ahead of the event schedule. This helps create urgency among the attendees to act. 

Building pre-event buzz is an important marketing tool to get the product to reach a diverse audience. It makes people talk about your event and builds their excitement. Choosing a credible event platform does all the magic here. Hybrid event platforms like Virtex helps in sharing event information as early as possible with the prospects as it integrates with major social media platforms. Its live chat options and integrated video tools help propagate the event message ahead of its schedule. Its robust analytical tools offer clear insight into the expected event attendance rate and foster marketing efforts. 

Source by: Almond Virtex
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Some fun ideas to get your online Holi celebration work

Virtual Event Platform

Some fun ideas to get your online Holi celebration work

The festival of colours is near, bidding farewell to the winter season. This great festival is celebrated throughout India by kids and adults alike. But the pandemic curbed people inside their homes, preventing them from enjoying colours and water. Even the working population misses the fun of playing with friends and colleagues and celebrating their joy of life. 

What if we say that you could still be a part of a grand Holi celebration connecting your colleagues from different geographies? What if you could still dance, play with colours and conduct an antakshari game to add more fun to the celebration? Yes, hosting a virtual Holi party has been immensely popular in recent times, while there is a restriction on physical gatherings. And a competent virtual event platform can make this a reality, keeping the essence of Holi celebrations intact. 

How to celebrate Holi virtually?

Holi is a festival that reminds us of dancing all through the day in colour and waters and enjoying with friends in soaked clothes. Feasting on Gujiyas and dahi bhallas and gulping chilled thandai was all we knew. Now that such celebrations are not happening in offices and public places, we could still keep our spirits and celebrate the festival. Here are some ultimate virtual Holi celebration ideas to host stunning Holi parties during the pandemic.

1. Virtual Rang Trakshri

What is a celebration without music and dance? Just because Holi is hosted virtually, it is not right to starve great music. Divide the attendees into groups and play Rang Trakshri, the younger sibling of Antrakshri by making them sing songs. Get an emcee on board to initiate the teams to sing songs from different starting letters. The team that fails to sing a song, starting from the letter given by the Emcee loses a point. Music is eternal to bring festive vibes in any event, and Holi shouldn’t be an exception. Playing with songs also helps the teams relax and have a fun day at work.

2. Online dance parties:

The Holi celebrations would be incomplete without an online dance party. After all, festivals are all about letting yourself enjoy the beats of great music. Choose the best virtual event agency that supports virtual dance shows and competitions. Imagine the attendees dancing to the rhythms and enjoying the moment; it makes the celebration interesting. You can also get a professional dancer on board to execute great dance moves. 

3. Scavenger hunts:

Treasure hunts add more enthusiasm to the Holi celebrations. A virtual treasure hunt keeps the participants on their feet and entertains them. You can offer instant gratifications to reward the participants for their interest. Choose a platform that delivers multiple sessions simultaneously to perform great scavenger hunts.

4. Relaxing Holi concert:

End the online celebrations with relaxing music shows to entertain the participants. You can stream a recorded video or indulge in a Live Holi performance. Allow the participants to react through emojis in the chat option. You can also allow the talented singers in your group to perform with the live band.

Compliment your Holi celebrations with a compatible virtual event platform:

Choosing the best virtual event platform is the first step to creating great virtual experiences that the attendees will remember. Choose an all-in-one platform that offers robust hosting features such as live streaming, color full virtual booths, live chat, gamification, etc. 

Choose a platform with Holi-themed virtual booths that is open for customization. It should offer the attendees a close to real-world experience. Virtual platforms like Virtex hosts 3-D virtual booths and gives attendees a close-to real-world experience. It helps create a fabulous party for the colleagues, full of fun and entertainment.

Almond Virtex’s virtual platform offers several live tools to make the virtual Holi celebration a grand success. Its instant video chat options allow the attendees to video chat with the panelists and organizers. Its cafe and games zone offers enjoyable and entertaining experiences to keep the excitement high. Connect your teams around such celebrations to keep their spirits high with the Almond Virtex virtual platform. After all, this is what festivals and celebrations are for. 

Source by: Almond Virtex
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Some best event planning tips for a grand product launch

Virtual Event Platform

Some best event planning tips for a grand product launch

Launching a new product in the market is an essential milestone in the progress of a business. It takes considerable time to craft the product prototypes and the teams ponder enough research and development in getting the final product ready. It is thus pivotal to decide on the product launch strategy and take it to the maximum audience to help it achieve massive success. Announcing the new product through a hybrid event platform will be a sure hit as it reaches both the in-person and remote audience. The audience also gets to have a thorough knowledge of the product right at their first contact when hosted through a hybrid event. 

Event planning tips for product launches:

Regardless of the industry and the product type to be launched, it is possible to plan memorable product launches through a hybrid event platform. Here are some proven tips for a successful product launch through hybrid event platforms.

1. Create the hype around the product before the actual product launch:

Promotion is mandatory than product production to reach the right audience. Anticipation is the key to successful product promotion. Instead of announcing all product information in the first announcement, leave plenty of product clues before the day of the launch. Kindle the curiosity in people and leave them guessing about the product. You can create this hype either on social media or directly on the contact’s email. You can always get the contact details of the attendees from the hybrid event agency.

2. Engage the audience during the launch through surveys and polling techniques:

Engage the audience through quizzes, questions, and surveys throughout the event, offer them an interactive platform and help them get to know the product better. The best hybrid event platform like Virtex offers an immersive hybrid event experience through its live interaction tools. It leverages immersive audience engagement tools such as polls, surveys, and notifications to create a wholesome event experience. 

The content of the event is very important as it is tough to keep the virtual audience engaged before the computer screen for a long time. Incorporate live polls, and Q/A sessions to keep the virtual audience engaged. And keep the sessions short to not sound boring.

3. Create one on one interactions through virtual exhibitions

Hybrid events need not be a group event essentially. Try creating a one-on-one interactive experience to give a clear insight into the product. You can take advantage of their live streaming techniques of the event platform and host completely interactive one-on-one experiences. Apart from being a fun and creative campaign, it will achieve tangible results for the brand. A competent hybrid event platform like Virtex offers the required technology to conduct numerous such individual sessions simultaneously to help the product reach a broad audience base. 

4. Partner with influencers:

Influencers are the key that opens the product to the world of prospects. Partnering with a valuable and trusted influencer can be helpful in taking the product to its leads directly. You can also try partnering with another product, relevant to your product, to gain the interest and the attention of its audience as well, without much effort.

5. Host AR integrated launch events:

Inculcating augmented reality and other artificial intelligence tools in your virtual event is a fantastic idea to grab the audience’s attention. Virtual event platforms like Almond Virtex offer interactive 3D experiences to render unique and personal product experiences for the attendees. It can be integrated in the presentation or be made a part of the digital booth to achieve longer dwell times and better engagement. 

Conclusion

Choosing the best hybrid event platform is a pro-tip for a successful product launch. Hybrid event agencies like Almond Virtex offer their clients exceptional online event ideas to create stunning product launches. It serves as a unique platform to connect the audience with the brand and helps in achieving your objectives. It not just stops with ideas but deals with analytics to measure the event’s success. 

Source by: Almond Virtex
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Wish to build your network at the virtual event? – here are the tips:

Virtual Event Platform

Wish to build your network at the virtual event? – here are the tips:

Virtual events not just bring people from different geographies together but aim to create meaningful connections between them. Meeting potential partners and networking with interesting people is the motto of virtual event attendees. According to the survey from Marketing, networking is the top second reason for attendees to attend a virtual event. If you have missed your networking opportunity in your past events, here is how you can revamp in the future and build your contacts.

Effective networking at virtual events – best practices:

A successful virtual event platform creates effective avenues for networking and opens up new opportunities for the attendees. As a part of the virtual event, you should optimize all opportunities to connect with others and maximize your networking efforts. Some tips that help to build solid networks in your virtual events are:

1. Establish your networking goals:

Set your virtual networking goals in advance and work on your networking persona from the start. The organizers of the virtual events will create a list of attendees and makes it accessible to all. Refer to the list and identify your targets for networking. Keep the number of networks short of building meaningful conversations and connections.

2. Share your details with the event team:

Offer your complete biography and contact information when the virtual event platform asks for them. Try adding your professional photograph with your biography so that the participants can find you easily. Position yourself as a keen networking target for others.

3. Prove yourself to be an all-round entertainer than a business buff:

The best virtual event platform hosts many games to entertain its audience. It is not uncommon for events to have an online scavenger hunt, trivia, and other games to attract their prospects. Participate in these games to boost your virtual event experience. You can prove your lighter side for your networks and enhance their interest in associating with you.

4. Keep your complete social media profiles ready:

Before attempting to network with others, make sure your information on professional networking sites is complete and authentic. You shouldn’t feel like a spammer when people try to look for your details. Make yourself visible and have your networking sites open and handy to browse for people.

5. Engage in meaningful discussions:

Participating in thoughtful discussions and engaging in events organized by the agency will bring you under the limelight among the crowd. Engage in conversations that interest others and share your thoughts in a way that demonstrates expertise and your talent. Prove yourself to be a focal point around which others can build their networks. You can use the messaging tools in the event app to send real-time messages during the presentation, and this helps build trust with contact and shows them your respect for their opinion. 

6. Networking doesn’t stop at the end of the event:

Most people stop their networking efforts after the event is completed. But deeper connections happen after the completion of the event. Share business cards and contact numbers during the event, as most virtual event platforms allow participants to engage in private conversations. Connect with the fruitful prospects after the completion of the event to build deeper networks. Try contacting them within 24 hours after the completion of the event, when the memories are fresh to keep the network intact.

7. Exchange virtual business cards:

Virtual business cards are efficient tools to exchange contact details during the online meet. You can exchange them directly on the virtual platform,  similar to business cards, and connect with the attendees and exhibitors even after the event is over.  

8. Network through audio and video chats:

Using tools such as one-to-one text, audio, and video chat features to connect and network with others, shows your engagement towards the event. You can also use them to communicate with the panelists and speakers and grab the attention of other attendees. 

Verdict:

Networking is all about connecting with people and freely sharing your thoughts with them. Almond Virtex creates the best event platform with a solid mix of high-quality content and interactive networking opportunities in its events. With thoughtful planning, effort, and incredible event platform support, you can network with prospects virtually and efficiently. 

Source by: Almond Virtex
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